Merchandising Y Retail
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Merchandising Y Retail
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Author :
language : es
Publisher:
Release Date :
Merchandising Y Retail written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Merchandising Teor A Pr Ctica Y Estrategia
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Author : Ricardo Palomares Borja
language : es
Publisher: ESIC
Release Date : 2021-02-09
Merchandising Teor A Pr Ctica Y Estrategia written by Ricardo Palomares Borja and has been published by ESIC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-09 with Business & Economics categories.
El merchandising desempeña un papel fundamental en la creación de espacios comerciales diseñados para crear una experiencia de compra memorable, que suscite el interés y el deseo de poseer los productos pre- sentados en el punto de venta mediante estrategias de merchandising y marketing sensorial que permitan conformar una atmósfera comercial potencialmente más atractiva y, por lo tanto, más vendedora. Ha demostrado ser una potente herramienta de apoyo para mejorar la gestión del comercio minorista, así como para conocer y comprender mejor esta apasionante disciplina de marketing aplicado al punto de venta, en el cual se basan las empresas de retail de más éxito del mercado para aumentar las ventas, obtener beneficios que rentabilicen la inversión y mejorar la experiencia de compra de los clientes. El merchandising estratégico se basa en el comportamiento de compra de los consumidores en función de los conceptos salir de compras o hacer la compra, que se ha convertido en una de las formas de ocio más importantes de nuestro tiempo. Influye directamente en las relaciones que se establecen entre los distribuidores y los consumidores, así como en los propios estilos de consumo. El complejo mundo de la distribución comercial plantea cada día nuevos retos que requieren de respuestas basadas en nuevos planteamientos de actuación, diseñados para resolver eficazmente la gestión del marketing en el proceso de distribución de los productos que las empresas comercializan en diferentes formatos comerciales mediante diversas técnicas de merchandising basadas en la teoría, la práctica y la estrategia, en las cuales se divide esta obra: • Diseño estratégico del espacio retail. Una gestión estratégica de los elementos de la arquitectura comercial que responda a ¿cómo diseñar el espacio retail? • Gestión estratégica del surtido. Una gestión estratégica por categorías de productos que responda a ¿qué productos agrupar estratégicamente? • Localización estratégica de los productos. Una gestión estratégica de la superficie de ventas que responda a ¿dónde localizar los productos? • Presentación estratégica de los productos. Una gestión estratégica del lineal desarrollado que responda a ¿cómo presentar los productos?
Moda Y Retail De La Gesti N Al Merchandising
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Author :
language : es
Publisher:
Release Date :
Moda Y Retail De La Gesti N Al Merchandising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Crafts & Hobbies categories.
Assortment And Merchandising Strategy
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Author : Constant Berkhout
language : en
Publisher: Springer
Release Date : 2019-05-15
Assortment And Merchandising Strategy written by Constant Berkhout and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-15 with Business & Economics categories.
Demonstrating how retailers can tap into shoppers’ needs for variety without increasing complexity and stress, this innovative book combines cutting-edge research with hands-on, practical frameworks. Experts in the retail sector have long been convinced that small assortments are more appealing to shoppers than large selections of products; in other words, less is more. However, the human brain has an innate need for variety. Addressing this challenge Constant Berkhout offers practical merchandising guidelines both for stores and online retailers. Indeed, studies show that it is not the actual size of assortment that drives traffic to online stores, but the perception of assortment variety. The author illustrates how decisions around assortment and visual merchandising must be made in conjunction with each other, rather than separately, and provides a step-by-step plan to do so. Grounded on shopper needs, emotions and behaviours that apply to both online and brick-and-mortar stores, this book integrates assortment and merchandise thinking and takes a human and shopper perspective. With practical frameworks that can easily be implemented in real-life situations along with examples from a number of retail sectors, Assortment and Merchandising Strategy provides a deeper and much-needed understanding of how shoppers process information, and the strategies that retailers must adopt in order to satisfy and retain their customers.
No Fail Retail
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Author : Regina Blessa
language : en
Publisher: iUniverse
Release Date : 2015-11-24
No Fail Retail written by Regina Blessa and has been published by iUniverse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-24 with Business & Economics categories.
This book presents a practical approach to ensuring your retail stores success with consumers. It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force. Simple, practical, and illustrated with real photos taken in many countries, this book allows even a small store with a limited budget to stay ahead of global retailers with limitless resources. Learn how to: pick the best location to locate a store; make your exterior design inviting; set up an ideal atmosphere for purchasing; understand about gondola arrangement and planograms; analyze your customers conduct different types of promotions.
Retail Product Management
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Author : Rosemary Varley
language : en
Publisher: Routledge
Release Date : 2013-01-11
Retail Product Management written by Rosemary Varley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-11 with Business & Economics categories.
Providing the opportunity to acquire a deeper knowledge of a key area of retailing management – managing the product range – this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. Challenging yet clearly presented, it links academic theory to the buying and merchandising roles within retail organizations and current operational practice. It covers all retail operations which revolve around the procurement of products, including: stock level management allocation of outlet space for products store design mail order shopping digital TV shopping. With learning objectives, boxed features, review questions, chapter introduction and summaries, a glossary of terms and international multi-sector case studies (including Reebok, Benetton, and The Body Shop), this significant text is a valuable reference for those involved in the retail sector.
Field Visual Merchandising Strategy
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Author : Paul J. Russell
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-01-03
Field Visual Merchandising Strategy written by Paul J. Russell and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-03 with Business & Economics categories.
The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.
Store Design And Visual Merchandising
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Author : Claus Ebster
language : en
Publisher:
Release Date : 2015-03-05
Store Design And Visual Merchandising written by Claus Ebster and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-05 with Consumer behavior categories.
In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimise the design of retail stores and service environments to increase customer satisfaction and sales.
Window Display
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Author : Tony Morgan
language : en
Publisher: Hachette UK
Release Date : 2010-09-27
Window Display written by Tony Morgan and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-27 with Business & Economics categories.
A showcase of the most exciting, innovative and successful window displays worldwide, with seven chapters covering key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful. Colour is a great tool to promote a trend, Seasonal Windows exploit key shopping seasons, while following Trends, in fashion, food or homewares, and translating them quickly into a display is a key skill for a visual merchandiser. Graphics and Photography are cost-effective and efficient tools, or use Lighting to add drama, whether spotlighting products or flooding an entire window. Theatre shows off exuberant and avant-garde displays created to wow passers-by. Quirky windows allow free rein for wild ideas, with spectacular results. This book offers inspiration and guidance to visual merchandisers and retailers who need to create eye-catching window designs that will increase sales.
Visual Merchandising Fourth Edition
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Author : Tony Morgan
language : en
Publisher: Hachette UK
Release Date : 2022-05-02
Visual Merchandising Fourth Edition written by Tony Morgan and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-02 with Design categories.
This comprehensive guide to visual merchandising covers both window dressing and in-store design, as well as all the other elements, real or virtual, used to enhance the contemporary retail experience. Featuring a range of shops, from fashion emporia such as Selfridges, Printemps, and Bergdorf Goodman to small outlets, the book offers practical advice, supported by tips from the most inspiring visual merchandisers and creative directors across the world. It reveals the secrets of their profession and all there is to know about the latest technology, mannequins, props etc. It also examines the psychology and ever-changing trends behind consumer behaviour. Visual merchandising is presented through lavish colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.