Metaphor Public Communication
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Metaphor Public Communication
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Author : Siow Heng Ong
language : en
Publisher:
Release Date : 1996
Metaphor Public Communication written by Siow Heng Ong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Language Arts & Disciplines categories.
Metaphors are often used in ordinary speech, film, advertising and other forms of communication. Certainly, they are an integral element of any formal speech or text, chosen by the speaker or author to communicate with the audience. Where most textbooks on speech criticism study speeches by Western speakers, this book provides an Asian perspective by analysing speeches by Prime Minister Goh Chok Tong and Senior Minister Lee Kuan Yew, delivered at crucial moments in Singapore's history. Comprehensive and well-written, this book is not only for the student of persuasion, rhetoric and communication, it is also intended for readers interested in finding out more about Singapore's tumultuous history and how its leaders have made her what she is today.
Metaphor And Public Communication
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Author : Siow Heng Ong
language : en
Publisher:
Release Date : 2006
Metaphor And Public Communication written by Siow Heng Ong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Metaphor categories.
A Mediation Of Metaphor And Meaning Through Communication In Public Policy Formation
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Author : Siegrid Schlenker Robeson
language : en
Publisher:
Release Date : 1997
A Mediation Of Metaphor And Meaning Through Communication In Public Policy Formation written by Siegrid Schlenker Robeson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Communication in politics categories.
Metaphor In Socio Political Contexts
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Author : Manuela Romano
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2024-05-06
Metaphor In Socio Political Contexts written by Manuela Romano and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-06 with Language Arts & Disciplines categories.
Metaphor studies is a vibrant and fascinating field. The present book brings together the work of influential researchers analyzing metaphor empirically from Critical Socio-Cognitive perspectives (CSCDA). The case studies focus on the role of metaphor as a powerful strategy for the creation of specific world views and ideological frames, as well as for their contestation in current crises.
Motives For Metaphor In Scientific And Technical Communication
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Author : Timothy D Giles
language : en
Publisher: Routledge
Release Date : 2017-03-02
Motives For Metaphor In Scientific And Technical Communication written by Timothy D Giles and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Psychology categories.
Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea of their writing as rhetorical, much less metaphorical. How did this schism over metaphor occur in the scientific community? To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.The disjunction between metaphor and science is traced to the dispensation of the Solar System Analogy in favor of a mathematical model. Arguing that mathematics is metaphorical, the author supports the idea of all language as metaphorical-unlike many rhetoricians and philosophers of science who have proclaimed all language as metaphorical but have allowed a distinction between a metaphorical use of language and a literal use.For technical communication pedagogy, the implications of this study suggest foregrounding metaphor in textbooks and in the classroom. Though many technical communication textbooks recommend metaphor as a rhetorical strategy, some advise avoiding it, and those that recommend it usually do so in a paragraph or two, with little direction for students on how to recognize metaphors or to how use them. This book provides the impetus for a change in the pedagogical approach to metaphor as a rhetorical tool with epistemological significance.
Metaphor And Persuasion In Strategic Communication
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Author : Federica Ferrari
language : en
Publisher: Routledge
Release Date : 2018-10-22
Metaphor And Persuasion In Strategic Communication written by Federica Ferrari and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-22 with Language Arts & Disciplines categories.
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.
Metaphor In Communication Science And Education
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Author : Francesca Ervas
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2017-08-07
Metaphor In Communication Science And Education written by Francesca Ervas and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-07 with Language Arts & Disciplines categories.
This collection of papers presents some recent trends in metaphor studies that propose new directions of research on the embodied cognition perspective. The overall volume, in particular, shows how the embodied cognition still remains a relevant approach in a multidisciplinary research on the communicative side of metaphors, by focusing on both comprehension processes in science as well as learning processes in education.
Metaphor And Intercultural Communication
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Author : Andreas Musolff
language : en
Publisher: A&C Black
Release Date : 2014-05-20
Metaphor And Intercultural Communication written by Andreas Musolff and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-20 with Language Arts & Disciplines categories.
Metaphor and Intercultural Communication examines in detail the dynamics of metaphor in interlingual contact, translation and globalization processes. Its case-studies, which combine methods of cognitive metaphor theory with those of corpus-based and discourse-oriented research, cover contact linguistic and cultural contacts between Chinese, English including Translational English and Aboriginal English, Greek, Kabyle, Romanian, Russian, Serbian, and Spanish. Part I introduces readers to practical and methodological problems of the intercultural transfer of metaphor through empirical (corpus-based and experimental) studies of translators' experiences and strategies in dealing with figurative language in a variety of contexts. Part II explores the universality-relativity dimension of cross- and intercultural metaphor on the basis of empirical data from various European and non-European cultures. Part III investigates the socio-economic and political consequences of figurative language use through case studies of communication between aboriginal and mainstream cultures, in the media, in political discourse and gender-related discourses. Special attention is paid to cases of miscommunication and of deliberate re- and counter-conceptualisation of clichés from one culture into another. The results open new perspectives on some of the basic assumptions of the 'classic' cognitive paradigm, e.g. regarding metaphor understanding, linguistic relativity and concept-construction.
Handbook Of Public Communication Of Science And Technology
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Author : Massimiano Bucchi
language : en
Publisher: Routledge
Release Date : 2008-06-03
Handbook Of Public Communication Of Science And Technology written by Massimiano Bucchi and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-03 with Science categories.
Comprehensive yet accessible, this key Handbook provides an up-to-date overview of the fast growing and increasingly important area of ‘public communication of science and technology’, from both research and practical perspectives. As well as introducing the main issues, arenas and professional perspectives involved, it presents the findings of earlier research and the conclusions previously drawn. Unlike most existing books on this topic, this unique volume couples an overview of the practical problems faced by practitioners with a thorough review of relevant literature and research. The practical Handbook format ensures it is a student-friendly resource, but its breadth of scope and impressive contributors means that it is also ideal for practitioners and professionals working in the field. Combining the contributions of different disciplines (media and journalism studies, sociology and history of science), the perspectives of different geographical and cultural contexts, and by selecting key contributions from appropriate and well-respected authors, this original text provides an interdisciplinary as well as a global approach to public communication of science and technology.
Digital Media Metaphors
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Author : Johan Farkas
language : en
Publisher: Routledge
Release Date : 2024-11-15
Digital Media Metaphors written by Johan Farkas and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-15 with Social Science categories.
Bringing together leading scholars from media studies and digital sociology, this edited volume provides a comprehensive introduction to digital media metaphors, unpacking their power and limitations. This unique collection will interest students and scholars of digital media and media and communication studies.