Metaphor And Public Communication
DOWNLOAD
Download Metaphor And Public Communication PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Metaphor And Public Communication book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Metaphor Public Communication
DOWNLOAD
Author : Siow Heng Ong
language : en
Publisher:
Release Date : 1996
Metaphor Public Communication written by Siow Heng Ong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Language Arts & Disciplines categories.
Metaphors are often used in ordinary speech, film, advertising and other forms of communication. Certainly, they are an integral element of any formal speech or text, chosen by the speaker or author to communicate with the audience. Where most textbooks on speech criticism study speeches by Western speakers, this book provides an Asian perspective by analysing speeches by Prime Minister Goh Chok Tong and Senior Minister Lee Kuan Yew, delivered at crucial moments in Singapore's history. Comprehensive and well-written, this book is not only for the student of persuasion, rhetoric and communication, it is also intended for readers interested in finding out more about Singapore's tumultuous history and how its leaders have made her what she is today.
Metaphor And Public Communication
DOWNLOAD
Author : Siow Heng Ong
language : en
Publisher:
Release Date : 2006
Metaphor And Public Communication written by Siow Heng Ong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Metaphor categories.
A Mediation Of Metaphor And Meaning Through Communication In Public Policy Formation
DOWNLOAD
Author : Siegrid Schlenker Robeson
language : en
Publisher:
Release Date : 1997
A Mediation Of Metaphor And Meaning Through Communication In Public Policy Formation written by Siegrid Schlenker Robeson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Communication in politics categories.
Metaphor In Socio Political Contexts
DOWNLOAD
Author : Manuela Romano
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2024-05-06
Metaphor In Socio Political Contexts written by Manuela Romano and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-06 with Language Arts & Disciplines categories.
Metaphor studies is a vibrant and fascinating field. The present book brings together the work of influential researchers analyzing metaphor empirically from Critical Socio-Cognitive perspectives (CSCDA). The case studies focus on the role of metaphor as a powerful strategy for the creation of specific world views and ideological frames, as well as for their contestation in current crises.
Metaphor And Persuasion In Strategic Communication
DOWNLOAD
Author : Federica Ferrari
language : en
Publisher: Routledge
Release Date : 2018-10-22
Metaphor And Persuasion In Strategic Communication written by Federica Ferrari and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-22 with Language Arts & Disciplines categories.
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.
Metaphor In Communication Science And Education
DOWNLOAD
Author : Francesca Ervas
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2017-08-07
Metaphor In Communication Science And Education written by Francesca Ervas and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-07 with Language Arts & Disciplines categories.
This collection of papers presents some recent trends in metaphor studies that propose new directions of research on the embodied cognition perspective. The overall volume, in particular, shows how the embodied cognition still remains a relevant approach in a multidisciplinary research on the communicative side of metaphors, by focusing on both comprehension processes in science as well as learning processes in education.
Metaphor And Intercultural Communication
DOWNLOAD
Author : Andreas Musolff
language : en
Publisher: A&C Black
Release Date : 2014-05-20
Metaphor And Intercultural Communication written by Andreas Musolff and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-20 with Language Arts & Disciplines categories.
Metaphor and Intercultural Communication examines in detail the dynamics of metaphor in interlingual contact, translation and globalization processes. Its case-studies, which combine methods of cognitive metaphor theory with those of corpus-based and discourse-oriented research, cover contact linguistic and cultural contacts between Chinese, English including Translational English and Aboriginal English, Greek, Kabyle, Romanian, Russian, Serbian, and Spanish. Part I introduces readers to practical and methodological problems of the intercultural transfer of metaphor through empirical (corpus-based and experimental) studies of translators' experiences and strategies in dealing with figurative language in a variety of contexts. Part II explores the universality-relativity dimension of cross- and intercultural metaphor on the basis of empirical data from various European and non-European cultures. Part III investigates the socio-economic and political consequences of figurative language use through case studies of communication between aboriginal and mainstream cultures, in the media, in political discourse and gender-related discourses. Special attention is paid to cases of miscommunication and of deliberate re- and counter-conceptualisation of clichés from one culture into another. The results open new perspectives on some of the basic assumptions of the 'classic' cognitive paradigm, e.g. regarding metaphor understanding, linguistic relativity and concept-construction.
Motives For Metaphor In Scientific And Technical Communication
DOWNLOAD
Author : Timothy D Giles
language : en
Publisher: Routledge
Release Date : 2017-03-02
Motives For Metaphor In Scientific And Technical Communication written by Timothy D Giles and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-02 with Psychology categories.
Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their discoveries. Today, scientists tend to balk at the idea of their writing as rhetorical, much less metaphorical. How did this schism over metaphor occur in the scientific community? To establish that scientists should use metaphors to explain science to the public and need to be conscious of how metaphor can be useful to their research, this book examines the controversy over cloning and the lack of a metaphor to explain it to a public fearful of science's power.The disjunction between metaphor and science is traced to the dispensation of the Solar System Analogy in favor of a mathematical model. Arguing that mathematics is metaphorical, the author supports the idea of all language as metaphorical-unlike many rhetoricians and philosophers of science who have proclaimed all language as metaphorical but have allowed a distinction between a metaphorical use of language and a literal use.For technical communication pedagogy, the implications of this study suggest foregrounding metaphor in textbooks and in the classroom. Though many technical communication textbooks recommend metaphor as a rhetorical strategy, some advise avoiding it, and those that recommend it usually do so in a paragraph or two, with little direction for students on how to recognize metaphors or to how use them. This book provides the impetus for a change in the pedagogical approach to metaphor as a rhetorical tool with epistemological significance.
Metaphor And Communication
DOWNLOAD
Author : Elisabetta Gola
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2016-02-24
Metaphor And Communication written by Elisabetta Gola and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-24 with Language Arts & Disciplines categories.
This collection of papers presents different views on metaphor in communication. The overall aim is to show that the communicative dimension of metaphor cannot be reduced to its conceptual and/or linguistic dimension. The volume addresses two main questions: does the communicative dimension of metaphor have specific features that differentiate it from its linguistic and cognitive dimensions? And how could these specific properties of communication change our understanding of the linguistic and cognitive dimensions of metaphor? The authors of the papers collected in this volume offer answers to these questions that raise new interests in metaphor and communication.
Metaphor In Use
DOWNLOAD
Author : Fiona MacArthur
language : en
Publisher: John Benjamins Publishing
Release Date : 2012-10-17
Metaphor In Use written by Fiona MacArthur and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-17 with Language Arts & Disciplines categories.
Metaphor is a fascinating phenomenon, but it is also complex and multi-faceted, varying in how it is manifested in different modes of expression, languages, cultures, or time-scales. How then can we reliably identify metaphors in different contexts? How does the language or culture of speakers and hearers affect the way metaphors are produced or interpreted? Are the methods employed to explore metaphors in one context applicable in others? The sixteen chapters that make up this volume offer not only detailed studies of the situated use of metaphor in language, gesture, and visuals around the world – providing important insights into the different factors that produce variation – but also careful explication and discussion of the methodological issues that arise when researchers approach metaphor in diverse ‘real world’ contexts. The book constitutes an important contribution to applied metaphor studies, and will prove an invaluable resource for the novice and experienced metaphor researcher alike.