Mindful Social Marketing
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Mindful Social Marketing
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Author : Janet Fouts
language : en
Publisher:
Release Date : 2016-02-10
Mindful Social Marketing written by Janet Fouts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-10 with Business & Economics categories.
With the firehose of information on the internet, how does a marketer stay sane? How can we be effective, enjoy our jobs and have real communication with the people that we want to connect to? If you're a marketer who feels overwhelmed by all the new roles getting thrown at you, mindfulness will increase your efficiency and help you be happier at your job. If you're already using mindfulness practices in your life, this book will give you new insight on how to use mindfulness in marketing and tested social media marketing tips that will help pull it all together. You'll also learn a few things about social media marketing along the way. Bottom line? Mindful Social Marketing will teach you how to use mindful business practices to be more focused, present, effective and happy at your job.
The Mindful Marketer
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Author : Lisa Nirell
language : en
Publisher: Springer
Release Date : 2014-09-29
The Mindful Marketer written by Lisa Nirell and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-29 with Business & Economics categories.
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
30 Days Without Social Media
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Author : Corin Devaso
language : en
Publisher: Independently Published
Release Date : 2019-05-23
30 Days Without Social Media written by Corin Devaso and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-23 with categories.
Who are you without social media? If your social media accounts were put on hold for 30 days, would you feel lost, anxious, or depressed? Many people have become dependent on social media to feel a connection to others; but we rarely, if ever, feel fulfilled by the online experience. Masses of discontent people are flocking to social media to feel a sense of belonging, acceptance, and community. Don't live in a virtual reality any longer. Life happens offline, in the present moment. It's time to break your attachment to social media and start living in the present moment, at peace and free from a virtual illusion. Life is beautiful, and you can experience it now. Let this mindfulness guide liberate you from social media dependency. This 30 day mindfulness program will help guide you into present moment awareness and away from a reliance on social media. You'll discover that social media is a conditioned attachment that you no longer need to keep. The time to be aware, happy, and free is...now. (Checkout more of our mindfulness guides at 30DaysNow.com. Don't forget to leave a review and share with those you love!) **************************************** Mindfulness is a practice that has been around for ages, and has effectively changed the lives of many, especially while joined with cognitive behavioral therapy (CBT). The exercises in our guide books incorporate fun, common, and unique techniques that stem from old teachings as well as CBT. Most of our guide books focus on overcoming adverse attachments, so that you can live your best life possible and rediscover happiness. Our approach is to keep it simple. Mindfulness does not have to be a complicated, strenuous, or confusing practice. As we like to say...there isn't a grand goal of enlightenment that you must reach to discover happiness, fulfillment, and peace. Believe it or not, you have happiness in the present moment, and that's what our guide books will help you discover. You have nothing to lose by trying mindfulness, and we hope you start with one of our fun guides. We also hope that you share our books, and what you'll learn through them, with others. We're all in this together - waking up to a life of awareness and happiness in the present moment. Our short 30 day guide books can also be used if you're interested in starting a mindfulness group in your community, a coaching practice, or a volunteer group that utilizes mindfulness for health and wellness. Use our guides any way you wish. They're simple, easy to follow, and practical. Most importantly, they're effective and fun. Don't go another day without trying mindfulness. Live your best life possible! Please leave a review, as well as a message of encouragement for other readers. Other 30DaysNow.com mindfulness books on Amazon (p.s. they make great gifts!): 30 Days to Reduce Depression 30 Days to Overcome Loneliness 30 Days to Stop Giving a Shit 30 Days to Overcome Shame 30 Days to Overcome Regret 30 Days to Stop Apologizing 30 Days to Reduce Anxiety 30 Days to Overcome Anger 30 Days to Overcome Procrastination 30 Days to Reduce Stress 30 Days to Overcome FOMO 30 Days to Overcome Fear of Rejection 30 Days to Overcome Fear of Failure 30 Days to Stop Obsessing 30 Days to a Better Dating Experience AND MORE....(see them all at 30Daysnow.com) or search for the books via Amazon. Other Recommended Mindfulness Authors: Anthony de Mello Eckhart Tolle Alan Watts Dan Harris Sam Harris Michael Singer Jon Kabat-Zinn Andy Puddicombe Mark Williams and Danny Penman Sameet Kumar
Marketing And Humanity
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Author : Orie Berezan
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2018-11-15
Marketing And Humanity written by Orie Berezan and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-15 with Business & Economics categories.
This volume expands the field of consumer behavior in marketing in order to understand the “real world”, of underserved and underexplored populations, modern-day social issues, and power and agency. Connecting with others is a fundamental human requirement to survive and thrive psychologically, spiritually, and physically, for both individuals and society. Rather than focusing on normative marketing concepts, this book encourages readers to explore new substantive domains, and analyze them from a holistic perspective. It is organized into four sections, namely “marketing to consumers as…” (1) “mindful, happy and social”, (2) “intersectional, diverse, and inclusive”, (3) “information seekers”, and (4) “social change agents”. Consisting of fifteen chapters written by leading scholars in marketing, specific topics considered here include mindfulness, happiness, loneliness, sex and gender in advertising, privacy, skin lightening, information overload, health and technology, mitigating extremism, charitable behavior, and corporate social responsibility, among others.
Honorable Influence
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Author : David Hagenbuch
language : en
Publisher: Aldersgate Press
Release Date : 2016-07
Honorable Influence written by David Hagenbuch and has been published by Aldersgate Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07 with Christian ethics categories.
Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good. Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their benefit. Individuals and organizations will find in Honorable Influence practical guidance for doing what seems impossible to many-using marketing to show love to God and others.
Mcmindfulness
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Author : Ronald Purser
language : en
Publisher: Watkins Media Limited
Release Date : 2019-07-09
Mcmindfulness written by Ronald Purser and has been published by Watkins Media Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-09 with Political Science categories.
A lively and razor-sharp critique of mindfulness as it has been enthusiastically co-opted by corporations, public schools, and the US military. Mindfulness is now all the rage. From celebrity endorsements to monks, neuroscientists and meditation coaches rubbing shoulders with CEOs at the World Economic Forum in Davos, it is clear that mindfulness has gone mainstream. Some have even called it a revolution. But what if, instead of changing the world, mindfulness has become a banal form of capitalist spirituality that mindlessly avoids social and political transformation, reinforcing the neoliberal status quo? In McMindfulness, Ronald Purser debunks the so-called "mindfulness revolution," exposing how corporations, schools, governments and the military have co-opted it as technique for social control and self-pacification. A lively and razor-sharp critique, Purser busts the myths its salesmen rely on, challenging the narrative that stress is self-imposed and mindfulness is the cure-all. If we are to harness the truly revolutionary potential of mindfulness, we have to cast off its neoliberal shackles, liberating mindfulness for a collective awakening.
Don T Press Send
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Author : Katie Schumacher
language : en
Publisher:
Release Date : 2016-07-12
Don T Press Send written by Katie Schumacher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-12 with categories.
Don't Press Send: A Mindful Approach to Social Media, An Education In Cyber Civics, is a clear and kind approach to aid in preventing the misuse of social media. Katie Schumacher's extensive fieldwork in public speaking engagements at schools and organizations throughout the Tri-State Area has further educated her as to what needs to be done to assuage this national epidemic. Today's children live in a very different world than their parents and teachers. They spend much of their time glued to screens, whether chatting with each other, posting pictures of their latest outfit, or researching their next term paper. As parents, most of us did not adopt this technology until adulthood and that has made many of us hesitant, even afraid, to talk to our children about it. As a result, our children are left without guidance. We must find ways to give them the tools they need to find their way in this new world. Don't Press Send provides solutions. Fortunately, we do not need to be technological experts, or keep up with the latest social media trends to teach our children how to approach social media. Online or off, the rules should be the same. We have to help our children push past the emotional barrier that the screen creates and internalize that on the other side of that screen is a living, breathing, feeling human being; a person who must be treated with kindness. We need to show our children how to create and reinforce their own boundaries, respect the needs of others, and make thoughtful, positive decisions. We must also lead by example, guiding our children to think mindfully about their choices, both on social media and in life. We can teach them to stop, take a deep breath, and to pause before they post. This is just one of the many recommendations presented in this book. Don't Press Send also provides parents with how to address the situation when they hand their child their first cell phone at 13, 12, or even 10-years-old. This book gives directives for parents beyond the rules "Don't break it" or "Don't lose it." Although we did not do this on purpose, many of us failed to fully consider the consequences of giving our children devices with full internet accessibility. As they say, when you know better, you do better. Providing our children with guidelines and strategies to foster a kind, healthy interaction while using technology is imperative. Throughout this book you will see firsthand how our children are growing up with social media as a central part of their lives, without proper protocol. We need to look at two important factors: 1. How adults can better equip minors to use technology 2. How we can foster a healthy balance with technology by teaching kids to being mindful before they post These strategies will help to create a kind cyber community by strengthening their empathetic skills. The author discusses the Don't Press Send Campaign guidelines and principles to thousands of students and parents every year. Katie Schumacher has realized that it is another vital conversation we need to facilitate in our homes and schools. As parents, we are our children's first teachers. We are aware that creating clear rules and guidelines helps to foster a secure, stable environment in which children can grow, both educationally and emotionally. Children feel safe, secure, and less anxious when they know what the rules are. It is the objective of Don't Press Send: A Mindful Approach to Social Media, An Education In Cyber Civics, to educate and empower our children to use technology responsibly and with good intent. Reinforcing the emotional skills of empathy, discipline, and mindfulness will result in kind and careful online communication and will in turn create a more thoughtful and safer cyber community for all.
Social Marketing And Behaviour Change
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Author : Linda Brennan
language : en
Publisher: Edward Elgar Publishing
Release Date : 2014-12-31
Social Marketing And Behaviour Change written by Linda Brennan and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most valid
Social Marketing In Action
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Author : Debra Z. Basil
language : en
Publisher: Springer
Release Date : 2019-05-24
Social Marketing In Action written by Debra Z. Basil and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-24 with Business & Economics categories.
This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.
Everything You Need To Know About Social Media
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Author : Greta Van Susteren
language : en
Publisher: Simon and Schuster
Release Date : 2017-11-14
Everything You Need To Know About Social Media written by Greta Van Susteren and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-14 with Computers categories.
A simple, step-by-step guide to the major social media platforms—Facebook, Twitter, LinkedIn, Instagram, Snapchat, and more—by former news anchor and media maven Greta Van Susteren.