The Mindful Marketer
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The Mindful Marketer
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Author : Lisa Nirell
language : en
Publisher: Springer
Release Date : 2014-09-29
The Mindful Marketer written by Lisa Nirell and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-29 with Business & Economics categories.
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
Mindful Social Marketing
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Author : Janet Fouts
language : en
Publisher:
Release Date : 2016-02-10
Mindful Social Marketing written by Janet Fouts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-10 with Business & Economics categories.
With the firehose of information on the internet, how does a marketer stay sane? How can we be effective, enjoy our jobs and have real communication with the people that we want to connect to? If you're a marketer who feels overwhelmed by all the new roles getting thrown at you, mindfulness will increase your efficiency and help you be happier at your job. If you're already using mindfulness practices in your life, this book will give you new insight on how to use mindfulness in marketing and tested social media marketing tips that will help pull it all together. You'll also learn a few things about social media marketing along the way. Bottom line? Mindful Social Marketing will teach you how to use mindful business practices to be more focused, present, effective and happy at your job.
Marketing Success Formula
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Author : Rajesh Srinivasan
language : en
Publisher: Notion Press
Release Date : 2018-12-17
Marketing Success Formula written by Rajesh Srinivasan and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-17 with Business & Economics categories.
The Powerful 4-step Marketing formula by Rajesh Srinivasan is the ultimate tool to grow your business without wasting huge time and money on unproductive advertising, cold calling or any other wasteful marketing tactics. Apply these techniques and watch your revenues grow at lightning speed. In this guide, you will learn: Three ways to choose your ideal target market. 6 different ways to craft a killer value proposition and differentiate your product/service from the competition. Three effective ways to generate more revenues which will put more money in your bank account. How to use the 80/20 principle to eliminate the advertising waste, increase the Sales and Profits effortlessly. How to use social proof to build credibility and increase the response rates of your ads dramatically. And many other practical ideas to improve the efficiency of your marketing efforts. Visit rajeshsrinivasan.com and register to get more marketing ideas.
Energize Growth Now
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Author : Lisa Nirell
language : en
Publisher: John Wiley & Sons
Release Date : 2009-06-03
Energize Growth Now written by Lisa Nirell and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-03 with Business & Economics categories.
A strategy and marketing guide for growth companies Growth at any price can be exhausting for B-2-B companies and professional service providers who want to win more clients. Many entrepreneurs watch their bank accounts grow, but sacrifice too much in the process. Since 2001, wealth has taken on a whole new meaning. In this tell-all marketing guidebook, Lisa Nirell reveals a contemporary, contrarian, and field-tested view of marketing and planning. Successful growth and exit planning aren't about maximizing revenues or launching Internet marketing campaigns. Instead, they're about creating a compelling vision of the future, winning clients' hearts and minds, and defining the "wealth quotient" in a holistic way. This practical, real-world guide shows readers how to develop a strategic marketing plan that really works–and avoid the attitudes that sabotage great ideas.
Entrepreneurial Marketing Mindfulness
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Author : Can Uslay
language : en
Publisher:
Release Date : 2014-08-20
Entrepreneurial Marketing Mindfulness written by Can Uslay and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-20 with categories.
Mindfulness has been defined as a state of conscious awareness characterized by active distinction drawing that leaves the individual open to novelty and sensitive to both context and perspective. A mindfulness-based response to a situation is about creating alternatives; not merely making the best choice from available alternatives. Mindfulness-based approaches hold that individuals' and organizations' ability to achieve reliable performance in changing environments depends on how they think: how they gather information, how they perceive the world around them, and whether they are able to change their perspective to reflect the situation at hand. The papers in this ebook offer new insights into mindful entrepreneurial marketing, which may be in the form of conceptual, case-based or empirical papers that consider the following topics: mindfulness and entrepreneurial marketing; mindfulness and entrepreneurship or entrepreneurial orientation; mindfulness and market orientation by SMEs; mindfulness and Innovation; mindfulness, environmental quality and sustainability in SMEs; mindfulness in B2B; mindfulness in born global firms; mindfulness in international market selection, entry mode, competitive strategy; mindfulness and entrepreneurship education; mindfulness and indigenous knowledge; mindfulness and social entrepreneurship; and mindlessness.
Mindful Minutes
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Author : Sonya Ruff Jarvis
language : en
Publisher:
Release Date : 2019-04-15
Mindful Minutes written by Sonya Ruff Jarvis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-15 with categories.
Sonya Ruff Jarvis writes a captivating book using everyday experiences, identified and used as "Mindful Minutes" to help you leverage common mistakes and accomplishments made by others while building a successful business. Mindful Minutes: A Marketer's Journey Through Business, captures learning moments from everyday encounters through the eyes of an MBA marketer, Entrepreneur, SBO, wife and mom. Sonya chronicles the journey with like themes, while putting the lessons in context to allow the reader to see the commonalities and occurrences; ultimately allowing you to learn from them. This is the first of a series of "Mindful Minutes" books with similar themes. Start collecting yours now with this one - "A Marketer's Journey Through Business" and look for future Mindful Minutes: "A Marketer's Journey Through Branding" and "A Marketer's Journey Through Event Marketing".
Honorable Influence
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Author : David Hagenbuch
language : en
Publisher: Aldersgate Press
Release Date : 2016-07
Honorable Influence written by David Hagenbuch and has been published by Aldersgate Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07 with Christian ethics categories.
Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good. Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their benefit. Individuals and organizations will find in Honorable Influence practical guidance for doing what seems impossible to many-using marketing to show love to God and others.
Marketing And Humanity
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Author : Orie Berezan
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2018-11-15
Marketing And Humanity written by Orie Berezan and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-15 with Business & Economics categories.
This volume expands the field of consumer behavior in marketing in order to understand the “real world”, of underserved and underexplored populations, modern-day social issues, and power and agency. Connecting with others is a fundamental human requirement to survive and thrive psychologically, spiritually, and physically, for both individuals and society. Rather than focusing on normative marketing concepts, this book encourages readers to explore new substantive domains, and analyze them from a holistic perspective. It is organized into four sections, namely “marketing to consumers as…” (1) “mindful, happy and social”, (2) “intersectional, diverse, and inclusive”, (3) “information seekers”, and (4) “social change agents”. Consisting of fifteen chapters written by leading scholars in marketing, specific topics considered here include mindfulness, happiness, loneliness, sex and gender in advertising, privacy, skin lightening, information overload, health and technology, mitigating extremism, charitable behavior, and corporate social responsibility, among others.
Conscious Marketing
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Author : Carolyn Tate
language : en
Publisher: John Wiley & Sons
Release Date : 2015-02-19
Conscious Marketing written by Carolyn Tate and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-19 with Business & Economics categories.
In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired of interruption, push, mass media and the manipulation of marketing and advertising generally. They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Conscious Marketing proves that marketing can really work if the paradigm is shifted—radically. In Conscious Marketing: How to Create an Awesome Business With a New Approach to Marketing, author Carolyn Tate demonstrates just how beneficial this shift can be. By practising the four tenets of conscious marketing, companies can raise their brand's profile and attract customers for life. The book shows how building a business with a higher-purpose can lead to sustainability, profitability and industry leadership. Conscious marketing works for both multinational corporations and cash-strapped small business alike. In the modern market, a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors. These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture. This concept and other topics in the book include: What's wrong with marketing and why it doesn't work What "conscious" means to the consumer, business, leader and marketer The who, what, why and how of conscious marketing Navigating the shift from traditional to conscious practices The book includes a three-part guide to crafting an actionable plan, including where to find help. Marketing doesn't have to be the budgetary dead weight it has become. It can be fun, human and inspiring for everyone involved, but change requires a deep shift in thinking and behaviour that goes way beyond the transaction or the sale. To stay relevant in the modern economy, businesses must show what's at their core, why they do what they do and why it matters. Conscious Marketing is a comprehensive guide to fixing the problem, with a sustainable solution.
Mindful Brand Auditing
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Author : Kurt Gassner
language : en
Publisher:
Release Date : 2022-10-23
Mindful Brand Auditing written by Kurt Gassner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-23 with categories.