Mindful Brand Auditing
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Mindful Brand Auditing
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Author : Kurt Gassner
language : en
Publisher:
Release Date : 2022-10-23
Mindful Brand Auditing written by Kurt Gassner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-23 with categories.
Mindful Brand Auditing
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Author : Kurt Friedrich Gassner
language : de
Publisher: BoD – Books on Demand
Release Date : 2022-09-14
Mindful Brand Auditing written by Kurt Friedrich Gassner and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-14 with Business & Economics categories.
Erfahren Sie mehr über den neuen Weg, den Wert einer Marke zu ermitteln und ein erfolgreiches Unternehmen zu führen! Sind Sie neu im Brand Audit und möchten alles darüber erfahren? Möchten Sie herausfinden, wie Achtsamkeit im Brand Audit Ihrem Unternehmen helfen kann? Wir präsentieren Ihnen das Buch "Achtsames Brand Auditing" von Kurt Gassner! Ein Brand Audit ist ein Verfahren, mit dem untersucht wird, wie eine Marke auf dem Markt und im Vergleich zur Konkurrenz abschneidet. Es handelt sich um eine analytische Strategie, die die wesentlichen Gesichtspunkte einer Marke untersucht. Mit einem Brand Audit können Sie herausfinden, warum einige Dinge in Ihrem Unternehmen gut laufen und andere nicht. Außerdem lassen sich damit die Stärken und Schwächen einer Marke ermitteln. Achtsamkeit ist definiert als "die Eigenschaft oder der Zustand, sich einer Sache bewusst zu sein". In Bezug auf Marketing bedeutet Achtsamkeit, dass wir nach Lösungen suchen müssen, die dem Kunden am besten dienen. Wenn Sie denken, dass Achtsamkeit nur ein weiterer Trend ist, mit dem Sie sich nicht befassen brauchen, irren Sie sich! Achtsamkeit kann die Art und Weise, wie Ihr Unternehmen mit Ihren Wunschkunden in Verbindung tritt, verändern und Ihnen zu mehr Wachstum verhelfen! Am Ende dieses bahnbrechenden Buches erfahren Sie, was man unter der Identität einer Marke versteht und warum Sie eine brauchen, wie Achtsamkeit Ihre Marketingstrategien beeinflussen kann, wie Sie Ihre Marke durch eine Krise führen, und vieles mehr! Die 5 wichtigsten Gründe, dieses Buch über unternehmerisches Wachstum noch heute zu kaufen: Erfahren Sie, was Brand Auditing ist und was ein Brand Auditor genau macht Lernen Sie mehr über die Achtsamkeit beim Brand Audit und wie Sie sie erreichen können Finden Sie heraus, warum Unternehmen einen Marketingdirektor brauchen & was dieser macht Erfahren Sie, warum ein guter Auditor so wichtig ist und wie Sie einen finden können Finden Sie heraus, was eine Markenarchitektur ist, welche Arten es gibt und welche Vorteile eine klare Markenarchitektur hat!
Mindfulness Change To Help Business Leaders 2 Books In 1 Acceptance And Committent Therapy Act Workbook Aesthetic Intelligence A Complete Guide To Help Business Leaders Build Their Business In Their Own Authentic And Distinctive Way
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Author : Albert Piaget
language : en
Publisher: Youcanprint
Release Date : 2021-09-15
Mindfulness Change To Help Business Leaders 2 Books In 1 Acceptance And Committent Therapy Act Workbook Aesthetic Intelligence A Complete Guide To Help Business Leaders Build Their Business In Their Own Authentic And Distinctive Way written by Albert Piaget and has been published by Youcanprint this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-15 with Business & Economics categories.
A business leader has to deal with a lot of problems and sometimes it could be really difficult escape from them. Not being able to truly delight costumers and differentiate his own business can cause to the business leader phenomena like anxiety, depression, panic attacks and sometimes also a lot of anger. That's why the vast majority of business leaders don't know how to escape from these two problems and their emotional consequences. Thanks to Albert Piget every business leader who's pained from these problems can now discover how to deal with them. "Mindfulness change to help business leaders (2 books in 1): Acceptance and Commitment Therapy (ACT) workbook + Aesthetic Intelligence – A Complete Guide to Help Business Leaders Build their Business in their Own Authentic and Distinctive Way" by Albert Piget. Acceptance and Commitment Therapy (ACT) united to the Aesthetic Intelligence will be the solution to delight costumers and differentiate a business while allowing yourself to feel what you feel and reducing negative emotional problems. Here's what you'll learn: introduction to Acceptance and Commitment Therapy (ACT) the Aesthetic advantage the use of senses mindfulness and ACT interpreting and reinterpreting personal style the art of curating the future of Aesthetics dealing with depression and anger how to face panic attacks and anxiety disorder ..and much more! Scroll up and add to cart "Mindfulness change to help business leaders" by Albert Piget!
The Brand Management Audit
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Author : Don Knight
language : en
Publisher:
Release Date : 2001-01-01
The Brand Management Audit written by Don Knight and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-01 with Advertising categories.
The Brand Management Audit
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Author : Don Knight
language : en
Publisher:
Release Date :
The Brand Management Audit written by Don Knight and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Brand name products categories.
The You Plan
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Author :
language : en
Publisher: Michael "Dr. Woody" Woodward
Release Date :
The You Plan written by and has been published by Michael "Dr. Woody" Woodward this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Brand Management
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Author : Michael Beverland
language : en
Publisher: SAGE Publications Limited
Release Date : 2024-03-23
Brand Management written by Michael Beverland and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-23 with Business & Economics categories.
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.
Portfolio Building Activities In Social Media
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Author : Karen Freberg
language : en
Publisher: SAGE Publications
Release Date : 2021-08-23
Portfolio Building Activities In Social Media written by Karen Freberg and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-23 with Language Arts & Disciplines categories.
Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.
Advertising Principles And Practice
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Author : Sandra Moriarty
language : en
Publisher: Pearson Australia
Release Date : 2014-08-01
Advertising Principles And Practice written by Sandra Moriarty and has been published by Pearson Australia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-01 with Business & Economics categories.
The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Grasped Beyond Business
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Author : Steven Brough
language : en
Publisher: GRASPED Digital
Release Date : 2024-02-29
Grasped Beyond Business written by Steven Brough and has been published by GRASPED Digital this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-29 with Business & Economics categories.
"GRASPED Beyond Business" presents a transformative guide for those seeking to intertwine personal growth with professional development. It offers 20 innovative strategies, such as Blue Sky Thinking, Value-Added Services, and Sustainable Business Practices, designed to enhance both personal well-being and business acumen. The book serves as a comprehensive manual for achieving excellence in a world where personal and professional boundaries are increasingly blurred. This book's USP lies in its holistic approach, seamlessly integrating personal development strategies with innovative business tactics. Unlike other guides that focus solely on either professional success or personal growth, "GRASPED Beyond Business" bridges the gap, providing a balanced roadmap for thriving in both realms. Embark on a journey of innovation and growth with "GRASPED Beyond Business." This guide is your companion through the labyrinth of personal and professional development, offering fresh perspectives on achieving success and fulfillment in today's interconnected world.