Modeling For Campaign Analysis
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Modeling For Campaign Analysis
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Author : Richard John Hillestad
language : en
Publisher: RAND Corporation
Release Date : 1996
Modeling For Campaign Analysis written by Richard John Hillestad and has been published by RAND Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Computers categories.
The authors discuss some of the significant challenges and offer suggestions for working through them to achieve not only a new generation of models but a new generation of analytic capability.
The Theater Level Campaign Model
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Author : Richard John Hillestad
language : en
Publisher: RAND Corporation
Release Date : 1996
The Theater Level Campaign Model written by Richard John Hillestad and has been published by RAND Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Combat categories.
This research has been a step to ensure that the next-generation campaign models will not be mere rewrites of tools we currently use.
Quantitative Modelling In Marketing And Management Second Edition
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Author : Luiz Moutinho
language : en
Publisher: World Scientific
Release Date : 2015-11-06
Quantitative Modelling In Marketing And Management Second Edition written by Luiz Moutinho and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-06 with Business & Economics categories.
The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of 'Quantitative Modelling in Marketing and Management' focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.
Systems Analysis And Modeling In Defense
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Author : R. Huber
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Systems Analysis And Modeling In Defense written by R. Huber and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
This book contains the proceedings of an interna tional symposium devoted to Modeling and Analysis of Defense Processes in the context of land/air warfare. It was sponsored by Panel VII (on Defense Applications of Operational Research) of NATO's Defense Research Group (DRG) and took place 27-29 July 1982 at NATO headquarters in Brussels. Except perhaps for the Theater-Level Gaming and Analysis Workshop, sponsored by the Office of united 1 states Naval Research in 1977 , this symposium was the first international scientific meeting on Operations Research/Systems Analysis in the area of land/air war fare since the conference on Modeling Land Battle Systems 2 for Military Planning sponsored by NATO's Special Pro gramme Panel on Systems Science in 1974. That conference dealt primarily with modeling small unit (company, bat talion) engagements and, to a lesser extent, large unit (corps, theater) campaigns with principal emphasis on attrition processes and movement in combat. It was considered as rather successful in that it revealed the state-of-the art around 1972 and identified problem areas and promising approaches for future developments. lWith regard to foreign attendance, this wo- shop was largely limited to participants from the United Kingdom and the Federal Republic of Germany (see L.J. Low: Theater-Level Gaming and Analysis Workshop for Force Planning, Vol II-Summary, Discus sion of Issues and Requirements for Research, SRI Report, May, 1981).
Advanced Methods For Modeling Markets
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Author : Peter S. H. Leeflang
language : en
Publisher: Springer
Release Date : 2017-08-29
Advanced Methods For Modeling Markets written by Peter S. H. Leeflang and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-29 with Business & Economics categories.
This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a follow-on and companion to Modeling Markets (2015), in which the authors presented the basics of modeling markets along the classical steps of the model building process: specification, data collection, estimation, validation and implementation. This volume builds on the concepts presented in Modeling Markets with an emphasis on advanced methods that are used to specify, estimate and validate marketing models, including structural equation models, partial least squares, mixture models, and hidden Markov models, as well as generalized methods of moments, Bayesian analysis, non/semi-parametric estimation and endogeneity issues. Specific attention is given to big data. The market environment is changing rapidly and constantly. Models that provide information about the sensitivity of market behavior to marketing activities such as advertising, pricing, promotions and distribution are now routinely used by managers for the identification of changes in marketing programs that can improve brand performance. In today’s environment of information overload, the challenge is to make sense of the data that is being provided globally, in real time, from thousands of sources. Although marketing models are now widely accepted, the quality of the marketing decisions is critically dependent upon the quality of the models on which those decisions are based. This volume provides an authoritative and comprehensive review, with each chapter including: · an introduction to the method/methodology · a numerical example/application in marketing · references to other marketing applications · suggestions about software. Featuring contributions from top authors in the field, this volume will explore current and future aspects of modeling markets, providing relevant and timely research and techniques to scientists, researchers, students, academics and practitioners in marketing, management and economics.
Market Response Models
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Author : Dominique M. Hanssens
language : en
Publisher: Springer Science & Business Media
Release Date : 2003-01-31
Market Response Models written by Dominique M. Hanssens and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-31 with Business & Economics categories.
This second edition of Market Response Models: -places much more emphasis on the basic building blocks of market response modeling: markets, data, and sales drivers, through a separate chapter. -splits the design of response models into separate chapters on static and dynamic models. -discusses techniques and findings spawned by the marketing information revolution, e.g., scanner data. -emphasizes new insights available on marketing sales drivers, especially improved understanding of sales promotion. -demonstrates methodological developments to assess long-term impacts, where present, of current marketing efforts. -includes a new chapter on sales forecasting. -adds mini-case histories in the form of boxed inserts entitled Industry Perspectives, which are primarily written by business executives. This book is truly the foundation of market response modeling.
Market Response And Marketing Mix Models
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Author : Douglas Bowman
language : en
Publisher: Now Publishers Inc
Release Date : 2010
Market Response And Marketing Mix Models written by Douglas Bowman and has been published by Now Publishers Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business & Economics categories.
Market Response and Marketing Mix Models takes a forward-looking perspective identifying research opportunities related to market response and marketing mix models falling under four broad areas: - "New" or under-studied inputs and/or "richer" measures of inputs constructs. - Explicitly accounting for the process linking inputs to outputs - "New" or under-studied dependent variables - Under-studied or emerging contexts. Each section covers three broad areas related to marketing mix models - data issues and requirements, methodologies (i.e., traditional econometrics; Bayesian methods; structural models), and substantive findings. As quantitative information about markets and marketing actions has become widely available, modern marketing is presented with both a challenge and an opportunity: how to analyze this information accurately and efficiently, and how to use it to enhance marketing productivity. Market Response and Marketing Mix Models describes the tools needed for achieving these objectives.
Information Spread In A Social Media Age
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Author : Michael Muhlmeyer
language : en
Publisher: CRC Press
Release Date : 2021-03-29
Information Spread In A Social Media Age written by Michael Muhlmeyer and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-29 with Computers categories.
The rise of social networks and social media has led to a massive shift in the ways information is dispersed. Platforms like Twitter and Facebook allow people to more easily connect as a community, but they can also be avenues for misinformation, fake news, and polarization. The need to examine, model, and analyze the trajectory of information spread within this new paradigm has never been greater. This text expands upon the authors’ combined teaching experience, engineering knowledge, and multiple academic journal publications on these topics to present an intuitive and easy to understand exploration of social media information spread alongside the technical and mathematical concepts. By design, this book uses simple language and accessible and modern case studies (including those centered around United States mass shootings, the #MeToo social movement, and more) to ensure it is accessible to the casual reader. At the same time, readers with prior knowledge of the topics will benefit from the mathematical model and control elements and accompanying sample simulation code for each main topic. By reading this book and working through the included exercises, readers will gain a general understanding of modern social media systems, network fundamentals, model development techniques, and social marketing. The mathematical modeling of information spread over social media is heavily emphasized through a review of existing epidemiology and marketing based models. The book then presents novel models developed by the authors to account for modern social media concerns such as community filter bubbles, strongly polarized groups, and contentious information spread. Readers will learn how to build and execute simple case studies using Twitter data to help verify the text’s proposed models. Once the reader is armed with a fundamental understanding of mathematical modeling and social media-based system considerations, the book introduces more complex engineering control concepts, including controller design, PID control, and optimal control. Examples of control methods for social campaigns and misinformation mitigation applications are covered in a step-by-step format from problem formulation to solution simulation and results discussions. While many of the examples and methods are framed in the context of controlling social media information spread, the material is also directly applicable to many different types of controllable systems. With the essential background, models, and tools presented within, any interested reader can take the first steps toward exploring and taming the growing complexity of the modern social media age.
Marketing Research And Modeling Progress And Prospects
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Author : Yoram Wind
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-05
Marketing Research And Modeling Progress And Prospects written by Yoram Wind and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-05 with Business & Economics categories.
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.
Bigger And Better Campaign Models
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Author :
language : en
Publisher:
Release Date : 1996
Bigger And Better Campaign Models written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Operational art (Military science) categories.