Moderating To The Max
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Moderating To The Max
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Author : Jean Bystedt
language : en
Publisher:
Release Date : 2003
Moderating To The Max written by Jean Bystedt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Focus groups categories.
Focus groups require mastery of many techniques in order to keep them from fading. Moderating to the Max provides focus group leaders with detailed instructions for more than 20 techniques that will deepen findings and bring life to focus groups.From perceptual mapping to personification, you will never again have to guess whether a technique is the right one for a particular focus group. This guide will enhance and broaden the work of focus group moderators who already have a good foundation. Myriad examples and illustrations emphasize focus group "play" and how fun exercises can inspire focus group respondents to reveal deeper motivations.A handy chart at the end of the book helps you decide which techniques to use when you need to learn certain things from a focus group and includes the page numbers where you will find those focus group techniques. For example, if you are trying to draw out greater or more lucid details about a behavior, situation or relationship, you might turn to drawing, mindmapping, on-site interviews, storytelling, or visualization. On the other hand if you are trying to discern strengths/weaknesses or similarities/differences relative to the competition, you might try four square, line-up, or product sort.This classic book is being used in many classes to train focus group moderators and hundreds of copies have sold to Qualitative Research Consultants, as well as corporate marketers who are in charge of hiring moderators and understanding moderating techniques.
Dominators Cynics And Wallflowers
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Author : Robert W. Kahle
language : en
Publisher: Paramount Market Publishing
Release Date : 2007
Dominators Cynics And Wallflowers written by Robert W. Kahle and has been published by Paramount Market Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Social Science categories.
Secrets Of A Master Moderator
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Author : Naomi Henderson
language : en
Publisher: eBook Partnership
Release Date : 2016-05-09
Secrets Of A Master Moderator written by Naomi Henderson and has been published by eBook Partnership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-09 with Consumers categories.
This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups.There are tools, tips, and techniques for moderators who run the gamut from new to the industry, to those with long years of research experience. It grapples with knotty questions and concerns that affect those working in market research environments. Henderson guides readers through an exploration of the reasons behind the importance of knowing that what counts in life cannot be measured on a scale, teaching them to navigate the territory of the heart below rational logic of the mind. Now in its third edition, Secrets of a Master Moderator, includes a glossary, index, and sample documents to aide any qualitative market researcher sharpen their skills.Praise for Secrets of a Master Moderator:"e;What comes through clearest in her work is Naomi's vast experience as a master moderator, consultant, educator, and presenter. This book distills the advice and wisdom from countless hours on the front lines of practice, deep in the trenches among consumers and clients."e;- Hy Mariampolski, PhD. QualiData Research Inc."e;It is jam-packed with tips, a valuable tool that I wish I had been able to access 20 years ago when I was starting to commission and then conduct qualitative research... The book is a 'how to,' a dictionary, a textbook, and a series of relevant anecdotes about the practice of qualitative research."e;- Nancy Kramarich, Anderson DDB Health & Lifestyle"e;This book is a gem and is likely to become a standard reference on the QRC's bookshelf."e;- Kay Corry Aubrey, Usability Resources, Inc."e;The book is inspired in its composition and content; at times profound and insightful, light and funny in others...It is the 'next best thing' to having Naomi on speed dial!"e;- Miguel Martinez-Baco, ORC International
Focus Groups
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Author : Graham R. Walden
language : en
Publisher: Scarecrow Press
Release Date : 2008-07-07
Focus Groups written by Graham R. Walden and has been published by Scarecrow Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-07-07 with Language Arts & Disciplines categories.
This volume is the first of two volumes that address the most recent ten years (1997-2006) of focus group studies and research literature. Volume one provides coverage of the arts and humanities, social sciences, and the nonmedical sciences, and volume two concentrates on the medical and health sciences. These volumes cover the English-language academic literature (books, chapters in books, journal articles, and significant pamphlets) available in libraries via interlibrary loan and online. A variety of materials are included: instructional guides, handbooks, reference works, textbooks, and academic journal literature. In Focus Groups, Volume I, the following subject disciplines have been considered: in the arts and humanities_linguistics, music, religion, and sports and leisure studies; in the social sciences_anthropology, business, cartography, communication, demography, education, law, library science, political science, psychology, and sociology; and in the non-medical sciences_agriculture, biology, engineering, environmental sciences, and physics. The selected entries have a minimum of four pages, and include 29 books, 50 book chapters, 349 articles, and 10 pamphlets, for a total of 438 entries. An appendix includes the titles of the 245 journals cited, along with the appropriate entry numbers for each. Author and subject indexes provide access to the contents, with the subject index providing access to unique terms. The detailed contents pages are designed to enable the reader to quickly find appropriate entries through the use of extensive and detailed subheadings.
Beginning To Write
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Author : Arthur Brookes
language : en
Publisher: Cambridge University Press
Release Date : 1998
Beginning To Write written by Arthur Brookes and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Education categories.
Writing activities for elementary to intermediate learners.
Assessing Reading 2 Changing Practice In Classrooms
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Author : Martin Coles
language : en
Publisher: Routledge
Release Date : 2002-01-04
Assessing Reading 2 Changing Practice In Classrooms written by Martin Coles and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-04 with Education categories.
This second book focuses directly on the classroom, on the challenges individual teachers face in classroom-based assessment, and how these challenges have been and are being met in a range of international contexts.
Assessing Reading Changing Practice In Classrooms
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Author : Colin Harrison
language : en
Publisher: Psychology Press
Release Date : 1998
Assessing Reading Changing Practice In Classrooms written by Colin Harrison and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Education categories.
This second book focuses directly on the classroom, on the challenges individual teachers face in classroom-based assessment, and how these challenges have been and are being met in a range of international contexts.
Enhancement Of Brain Functions Prompted By Physical Activity Vol 1
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Author :
language : en
Publisher: Elsevier
Release Date : 2024-03-25
Enhancement Of Brain Functions Prompted By Physical Activity Vol 1 written by and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-25 with Science categories.
Progress in Brain Research serial highlights new advances in the field with this new volume presenting interesting chapters. Each chapter is written by an international board of authors. An authoritative opinion piece on the evolving landscape of research into physical exercise and cognitive function. Systematical review articles offering a synthesis of existing research and key conclusions on the field of exercise and cognition. Original research articles presenting new findings on the enhancement of neurocognitive performance through physical exercise.
Modern Asset Allocation For Wealth Management
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Author : David M. Berns
language : en
Publisher: John Wiley & Sons
Release Date : 2020-06-03
Modern Asset Allocation For Wealth Management written by David M. Berns and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-03 with Business & Economics categories.
An authoritative resource for the wealth management industry that bridges the gap between modern perspectives on asset allocation and practical implementation An advanced yet practical dive into the world of asset allocation, Modern Asset Allocation for Wealth Management provides the knowledge financial advisors and their robo-advisor counterparts need to reclaim ownership of the asset allocation component of their fiduciary responsibility. Wealth management practitioners are commonly taught the traditional mean-variance approach in CFA and similar curricula, a method with increasingly limited applicability given the evolution of investment products and our understanding of real-world client preferences. Additionally, financial advisors and researchers typically receive little to no training on how to implement a robust asset allocation framework, a conceptually simple yet practically very challenging task. This timely book offers professional wealth managers and researchers an up-to-date and implementable toolset for managing client portfolios. The information presented in this book far exceeds the basic models and heuristics most commonly used today, presenting advances in asset allocation that have been isolated to academic and institutional portfolio management settings until now, while simultaneously providing a clear framework that advisors can immediately deploy. This rigorous manuscript covers all aspects of creating client portfolios: setting client risk preferences, deciding which assets to include in the portfolio mix, forecasting future asset performance, and running an optimization to set a final allocation. An important resource for all wealth management fiduciaries, this book enables readers to: Implement a rigorous yet streamlined asset allocation framework that they can stand behind with conviction Deploy both neo-classical and behavioral elements of client preferences to more accurately establish a client risk profile Incorporate client financial goals into the asset allocation process systematically and precisely with a simple balance sheet model Create a systematic framework for justifying which assets should be included in client portfolios Build capital market assumptions from historical data via a statistically sound and intuitive process Run optimization methods that respect complex client preferences and real-world asset characteristics Modern Asset Allocation for Wealth Management is ideal for practicing financial advisors and researchers in both traditional and robo-advisor settings, as well as advanced undergraduate and graduate courses on asset allocation.
Understanding Regression Analysis
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Author : Peter H. Westfall
language : en
Publisher: CRC Press
Release Date : 2020-06-25
Understanding Regression Analysis written by Peter H. Westfall and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-25 with Business & Economics categories.
Understanding Regression Analysis unifies diverse regression applications including the classical model, ANOVA models, generalized models including Poisson, Negative binomial, logistic, and survival, neural networks, and decision trees under a common umbrella -- namely, the conditional distribution model. It explains why the conditional distribution model is the correct model, and it also explains (proves) why the assumptions of the classical regression model are wrong. Unlike other regression books, this one from the outset takes a realistic approach that all models are just approximations. Hence, the emphasis is to model Nature’s processes realistically, rather than to assume (incorrectly) that Nature works in particular, constrained ways. Key features of the book include: Numerous worked examples using the R software Key points and self-study questions displayed "just-in-time" within chapters Simple mathematical explanations ("baby proofs") of key concepts Clear explanations and applications of statistical significance (p-values), incorporating the American Statistical Association guidelines Use of "data-generating process" terminology rather than "population" Random-X framework is assumed throughout (the fixed-X case is presented as a special case of the random-X case) Clear explanations of probabilistic modelling, including likelihood-based methods Use of simulations throughout to explain concepts and to perform data analyses This book has a strong orientation towards science in general, as well as chapter-review and self-study questions, so it can be used as a textbook for research-oriented students in the social, biological and medical, and physical and engineering sciences. As well, its mathematical emphasis makes it ideal for a text in mathematics and statistics courses. With its numerous worked examples, it is also ideally suited to be a reference book for all scientists.