Secrets Of A Master Moderator
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Secrets Of A Master Moderator
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Author : Naomi Henderson
language : en
Publisher: eBook Partnership
Release Date : 2016-05-09
Secrets Of A Master Moderator written by Naomi Henderson and has been published by eBook Partnership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-09 with Consumers categories.
This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups.There are tools, tips, and techniques for moderators who run the gamut from new to the industry, to those with long years of research experience. It grapples with knotty questions and concerns that affect those working in market research environments. Henderson guides readers through an exploration of the reasons behind the importance of knowing that what counts in life cannot be measured on a scale, teaching them to navigate the territory of the heart below rational logic of the mind. Now in its third edition, Secrets of a Master Moderator, includes a glossary, index, and sample documents to aide any qualitative market researcher sharpen their skills.Praise for Secrets of a Master Moderator:"e;What comes through clearest in her work is Naomi's vast experience as a master moderator, consultant, educator, and presenter. This book distills the advice and wisdom from countless hours on the front lines of practice, deep in the trenches among consumers and clients."e;- Hy Mariampolski, PhD. QualiData Research Inc."e;It is jam-packed with tips, a valuable tool that I wish I had been able to access 20 years ago when I was starting to commission and then conduct qualitative research... The book is a 'how to,' a dictionary, a textbook, and a series of relevant anecdotes about the practice of qualitative research."e;- Nancy Kramarich, Anderson DDB Health & Lifestyle"e;This book is a gem and is likely to become a standard reference on the QRC's bookshelf."e;- Kay Corry Aubrey, Usability Resources, Inc."e;The book is inspired in its composition and content; at times profound and insightful, light and funny in others...It is the 'next best thing' to having Naomi on speed dial!"e;- Miguel Martinez-Baco, ORC International
Secrets Of A Master Moderator
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Author : Naomi Henderson
language : en
Publisher:
Release Date : 2011-06-01
Secrets Of A Master Moderator written by Naomi Henderson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-01 with categories.
What counts in life cannot be counted. How can one measure emotion? Qualitative research maps the territory of the heart, not the rational areas of the mind. Secrets of a Master Moderator, provides novice and seasoned moderators alike practical information about qualitative market research. This book spans nearly 35 years of Naomi's experiences as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups. There are tools, tips, and techniques for moderators who run the gamut from novice to seasoned. It grapples with knotty questions and concerns that affect those working in market research environments.
Secrets Of A Master Moderator
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Author : Naomi Henderson
language : en
Publisher:
Release Date : 2015-06-01
Secrets Of A Master Moderator written by Naomi Henderson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-01 with categories.
This book spans nearly 35 years of Naomi's experience as a moderator and a trainer of qualitative researchers. It covers a full range of QREs (Qualitative Research Events) from IDIs to extended groups. There are tools, tips, and techniques for moderators who run the gamut from novice to seasoned and it grapples with knotty questions and concerns that affect those working in market research environments. New to the Third Edition: a glossary, index, and sample documents to help any qualitative market researcher sharpen their skills.
You Re Not Listening
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Author : Kate Murphy
language : en
Publisher: Celadon Books
Release Date : 2020-01-07
You Re Not Listening written by Kate Murphy and has been published by Celadon Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-07 with Psychology categories.
When was the last time you listened to someone, or someone really listened to you? "If you’re like most people, you don’t listen as often or as well as you’d like. There’s no one better qualified than a talented journalist to introduce you to the right mindset and skillset—and this book does it with science and humor." -Adam Grant, #1 New York Times bestselling author of Originals and Give and Take **Hand picked by Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink for Next Big Ideas Club** "An essential book for our times." -Lori Gottlieb, New York Times bestselling author of Maybe You Should Talk to Someone At work, we’re taught to lead the conversation. On social media, we shape our personal narratives. At parties, we talk over one another. So do our politicians. We’re not listening. And no one is listening to us. Despite living in a world where technology allows constant digital communication and opportunities to connect, it seems no one is really listening or even knows how. And it’s making us lonelier, more isolated, and less tolerant than ever before. A listener by trade, New York Times contributor Kate Murphy wanted to know how we got here. In this always illuminating and often humorous deep dive, Murphy explains why we’re not listening, what it’s doing to us, and how we can reverse the trend. She makes accessible the psychology, neuroscience, and sociology of listening while also introducing us to some of the best listeners out there (including a CIA agent, focus group moderator, bartender, radio producer, and top furniture salesman). Equal parts cultural observation, scientific exploration, and rousing call to action that's full of practical advice, You're Not Listening is to listening what Susan Cain's Quiet was to introversion. It’s time to stop talking and start listening.
The Oxford Handbook Of Polling And Survey Methods
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Author : Lonna Rae Atkeson
language : en
Publisher: Oxford University Press
Release Date : 2018-07-25
The Oxford Handbook Of Polling And Survey Methods written by Lonna Rae Atkeson and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-25 with Political Science categories.
The methodologies used to study public opinion are now in flux. The primary polling method of the last half-century, the telephone survey, is rapidly becoming obsolete as a data collection method. At the same time, new methods of contacting potential respondents and obtaining their response are appearing, providing a variety of options for scholars and practitioners. Generally speaking, we are moving from a polling world that was largely interviewer driven over the phone and face-to-face to predominantly interviewer driven self-administered poll environments, New methods of data collection, however, must still deal with fundamental questions to polling methodology and total survey error including sampling, selection bias, non-response error, poststratification weighting, and questionnaire design features. The Oxford Handbook on Polling and Survey Methods brings together a unique mixture of academics and practitioners, from various backgrounds, academic disciplines, and experiences. In some sense, this is reflective of the interdisciplinary nature of the polling and survey industry: polls and surveys are widely used in academia, government, and the private sector. Designing, implementing, and analyzing high quality, accurate, and cost-effective polls and surveys requires a combination of skills and methodological perspectives. Despite the well-publicized issues that have cropped up in recent political polling, a great deal is known today about how to collect high quality polling and survey data even in complex and difficult environments. Divided into four main sections, the Handbook draws on the existing research and explores data collection methods. It then addresses data analysis and the methods available for combining polling data with other types of data. The next section covers analytic issues, including the new approaches to studying public opinion (ie social media, the analysis of open-ended questions using text analytic tools, and data imputation). The final section focuses on the presentation of polling results, an area where there is a great deal of innovation. A comprehensive overview of the topic, this volume highlights current polling trends provides ideas for the development of new and better approaches for measuring, modeling, and visualizing public opinion and social behavior.
Tiger By The Tail 99 Secrets To Tame And Master Your Business Practical Tips For Success
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Author : Marty Park
language : en
Publisher: Sristhi Publishers & Distributors
Release Date : 2023-08-10
Tiger By The Tail 99 Secrets To Tame And Master Your Business Practical Tips For Success written by Marty Park and has been published by Sristhi Publishers & Distributors this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-10 with Self-Help categories.
When your business starts to take off, things get wild. It can feel like you are holding a tiger by the tail! This motivating business book is for every entrepreneur who is trying hard each day to tame the beast. From everyday challenges to bigger roadblocks like managing resources and finances, you will find useful advice for everything. - Read the secrets of business ownership success, experienced by the author as a life-long entrepreneur. - It is an enjoyable and encouraging resource for all entrepreneurs - Find practical, actionable advice wrapped up in real-life business stories. - Master your business learning from author’s 25 years of business ownership and operations experience in industries from hospitality to software. - Learn beginner, to advanced entrepreneurial skills and how to navigate the daily challenges of business ownership.
Qualitative Market Research
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Author : Hy Mariampolski
language : en
Publisher: SAGE Publications
Release Date : 2001-08-21
Qualitative Market Research written by Hy Mariampolski and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-08-21 with Social Science categories.
Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of `best practices' and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in `practice' such as research consultants), qualitative research applications (including product development, branding and advertising) and the varieties of qualitative research
Just Listen
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Author : Mark Goulston
language : en
Publisher: AMACOM
Release Date : 2015-03-04
Just Listen written by Mark Goulston and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-04 with Self-Help categories.
Getting through to someone is a critical, fine art. Whether you are dealing with a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades and get your message thoroughly communicated and registered. Drawing on his experience as a psychiatrist, business consultant, and coach, author Mark Goulston combines his background with the latest scientific research to help you turn the “impossible” and “unreachable” people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends. In Just Listen, Goulston provides simple yet powerful techniques you can use to really get through to people including how to: make a powerful and positive first impression; listen effectively; make even a total stranger (potential client) feel understood; talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset; and achieve buy-in--the linchpin of all persuasion, negotiation, and sales. Whether they're coworkers, friends, strangers, or enemies, the first make-or-break step in persuading anyone to do anything is getting them to hear you out. The invaluable principles in Just Listen will get you through that first tough step with anyone. With this groundbreaking book, you will be able to master the fine but critical art of effective communication.
Colloquium Of The Seven About Secrets Of The Sublime
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Author : Jean Bodin
language : en
Publisher: Penn State Press
Release Date : 2010-11-01
Colloquium Of The Seven About Secrets Of The Sublime written by Jean Bodin and has been published by Penn State Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Religion categories.
How Hard Is It To Be Your Customer
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Author : JIM. TINCHER
language : en
Publisher:
Release Date : 2022-05-03
How Hard Is It To Be Your Customer written by JIM. TINCHER and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-03 with categories.
Learn how to Create Journey Maps that actually GET ResultsTop business leaders know that in order to deliver the best customer experience, they must learn as much as possible about their customers. Many understand the learning process often starts with creating a customer journey map to understand how customers interact with their business. However, the tough reality remains-nearly two out of three journey maps fail to drive customer-focused change. First published in 2019, before the COVID pandemic so quickly changed the way researchers gathered data and businesses interacted with customers, this book has become one of the top-selling books on the subject of journey mapping, It has already helped thousands of CX research professionals and business leaders plan and execute successful journey mapping initiatives and avoid the pitfalls that doom so many others. With insights from dozens of CX pros, extensive research, and real-world case studies and examples, this book guides you through the process of creating and using journey maps. This updated edition came about because of the changes created by the pandemic and the skyrocketing use of journey mapping software it helped bring about. Now with an added chapter that focuses on journey mapping software tools, and the ability to create living journey maps, this enhanced edition of How Hard Is It to Be Your Customer? will help you better understand why some maps drive action - leading to an improved customer experience, greater customer loyalty, and impressive ROI - while others just gather dust on a shelf.