Multi Channel Management
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Multi Channel Management
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Author : S. Naujoks
language : de
Publisher: GBI Genios Wirtschaftsdatenbank GmbH
Release Date : 2002-07-10
Multi Channel Management written by S. Naujoks and has been published by GBI Genios Wirtschaftsdatenbank GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-10 with Social Science categories.
Multi-Channel-Management bedeutet den gleichzeitigen Vertrieb von Produkten und Dienstleistung über verschiedene Vertriebskanäle, wobei neue Kanäle wie z. B. das Internet eine wichtige Rolle spielen. Multi-Channel-Strategien leiten sich ab aus gewandelten Kundenbedürfnissen und dem Streben der Unternehmen nach Umsatzwachstum durch neue Zielgruppen und Märkte. Erfolgreiches Multi-Channel-Management zeichnet sich durch eine konsequente Integration sämtlicher Vertriebswege aus, wobei sich die Integration dabei nicht nur auf eine einheitliche Kommunikation bezieht, sondern auch auf die Integration sämtlicher Kundendaten in eine einheitliche IT-Plattform.
Toward Cross Channel Management
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Author : Thomas Rudolph
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2014-12-16
Toward Cross Channel Management written by Thomas Rudolph and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-16 with Business & Economics categories.
New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.
Analysis Of Selected Aspects Of The Multi Channel Management And The International Distribution System
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Author : Mary Joy Fernandez
language : en
Publisher: diplom.de
Release Date : 2007-09-24
Analysis Of Selected Aspects Of The Multi Channel Management And The International Distribution System written by Mary Joy Fernandez and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-24 with Business & Economics categories.
Inhaltsangabe:Introduction: In the current time, there is no area in life that is not subject to change. Even within the distribution, changes have taken place in the course of the years. One significant factor of change in the distribution is the introduction of multiple distribution channels the multi-channel management. The term multi-channel is not new, but for all that it has gained of importance for companies. This statement is valid for companies in the national as well as in the international fields. It has, more or less, substituted the meaning of a single-channel distribution, which was more practiced in the past. Multi-channel management has become a significant issue when coming to the distribution of goods and the market development. Thereby, factors such as the attitude of the competition, the internal development of the company and especially the consumer behavior have determined the enhancement of its importance. Moreover, the development of information and communication technology has led to the introduction of new distribution channels, as e.g. the internet, next to the traditional channels which are the mail order business or the stationary distribution channels among others. The demand for companies offering different purchasing ways respectively channels has been increasing. The reason for this development is the fact that consumers have recognized the variety of ways they are able to choose in order to acquire a product. This involves that consumers set high value on the distribution channels offered by the companies. The increased consumer demand cannot be only noticed in Germany but also in the international context. As a consequence companies have been forced to modify their distribution strategies in order to be able to fulfill the consumer needs and thus assuring the customer retention further on. But the multi-channel distribution is not only a necessity. On the other hand it is linked with additional possibilities for companies. For instance, they can achieve cost advantages such as the increase of the total revenue. The management of parallel running channels is not as easy as one might think and in addition, a multi-channel management bears some risks. These two aspects lead to the necessity that the companies have to be engaged in the involvement of distribution channels, in the arrangement of the channel mix as well as in the coordination of the multi-channel system. It always has to be stressed that the [...]
Multi Channel Strategies For Retail Financial Services
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Author : Patrick Dahmen
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Multi Channel Strategies For Retail Financial Services written by Patrick Dahmen and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.
Getting Multi Channel Distribution Right
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Author : Kusum L. Ailawadi
language : en
Publisher: John Wiley & Sons
Release Date : 2020-04-14
Getting Multi Channel Distribution Right written by Kusum L. Ailawadi and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-14 with Business & Economics categories.
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.
Multi Channel Communications Und Marketing Management
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Author : Christin Emrich
language : de
Publisher: Springer-Verlag
Release Date : 2008-08-29
Multi Channel Communications Und Marketing Management written by Christin Emrich and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-29 with Business & Economics categories.
Christin Emrich zeigt, dass die Ganzheitlichkeit des Multi-Channel-Konzepts ein interdisziplinäres Communications-Management aus klassischen und neuen Medien (Web 1.0- und Web 2.0-Welt, M-Commerce) sowie Instrumentarien aus verschiedenen Bereichen wie Strategic Planning, Online-Marktforschung und E-Branding erfordert.
Multi Channel Management
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Author : Christian Batz
language : de
Publisher: GRIN Verlag
Release Date : 2001-12-03
Multi Channel Management written by Christian Batz and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-12-03 with Business & Economics categories.
Studienarbeit aus dem Jahr 2001 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Katholische Universität Eichstätt-Ingolstadt (Wirtschaftswissenschaftliche Fakultät), Veranstaltung: Projektseminar Wirtschaftsinformatik, Sprache: Deutsch, Abstract: 1 Einleitung Customer Relationship Management (CRM) ist ein ganzheitlicher Ansatz zur Unternehmensführung. Er versucht durch integrierte und individuelle Marketing-, Vertriebsund Servicekonzepte einen Mehrwert sowohl für den Kunden, als auch für das Unternehmen zu schaffen.(1) CRM hat zum einen eine unternehmensstrategische und zum anderen eine informationssystembezogene Perspektive. Der unternehmensstrategische Bereich umfasst die Ausrichtung aller Geschäftsprozesse auf den Kunden. Die informationssystembezogene Perspektive beinhaltet die Zusammenführung aller kundenbezogenen Informationen und die Synchronisation der Kommunikationskanäle.(2) Wie lässt sich nun das Multi Channel Management (MCM) in den CRM Prozess einordnen? Aufbauend auf softwaregestützte Informationssysteme werden die Kanäle den Kundenwünschen optimal angepasst. Dabei sollen sowohl der Kunden- als auch der Unternehmensnutzen optimiert werden. Das MCM tangiert deshalb beide Bereiche des CRM. In dieser Arbeit werden unter dem Stichwort Kanäle nicht die Vertriebskanäle subsumiert, sondern sämtliche Channels über die das Unternehmen mit den Konsumenten, von der Vor-Konsumphase über die Konsumphase bis zur Nach-Konsumphase, in Kontakt tritt. In der folgenden Arbeit wird zuerst eine Einführung in verschiedene Aspekte des MCM gegeben. Anschließend wird auf den Aufbau eines MCM-Systems näher eingegangen. Zuletzt werden kurz mögliche Probleme bei der Einführung eines MCM-Systems diskutiert. [...]
Managing Business In A Multi Channel World
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Author : Timo Saarinen
language : en
Publisher: IGI Global
Release Date : 2005-01-01
Managing Business In A Multi Channel World written by Timo Saarinen and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Business & Economics categories.
This book addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace.
Channel Management
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Author : V. V. Gopal
language : en
Publisher:
Release Date : 2006
Channel Management written by V. V. Gopal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business logistics categories.
Today, we have moved away from the traditional form of the distribution channel, the retail store, and now innovative distribution methods prevail such as mail order, catalogues, door-to-door sales and organized parties at home. Banking products are also
Multichannel Marketing
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Author : Akin Arikan
language : en
Publisher: John Wiley & Sons
Release Date : 2011-05-04
Multichannel Marketing written by Akin Arikan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-04 with Computers categories.
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.