Multimodal Argumentation And Rhetoric In Media Genres

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Multimodal Argumentation And Rhetoric In Media Genres

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Author : Assimakis Tseronis
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2017-12-15

Multimodal Argumentation And Rhetoric In Media Genres written by Assimakis Tseronis and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-15 with Language Arts & Disciplines categories.

This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.

Rhetorical Audience Studies And Reception Of Rhetoric

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Author : Jens E. Kjeldsen
language : en
Publisher: Springer
Release Date : 2017-11-10

Rhetorical Audience Studies And Reception Of Rhetoric written by Jens E. Kjeldsen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-10 with Political Science categories.

This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.

The Logic Of Legal Argumentation

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Author : Marko Novak
language : en
Publisher: Taylor & Francis
Release Date : 2024-02-26

The Logic Of Legal Argumentation written by Marko Novak and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-26 with Law categories.

Multi-modal argumentation with its logical, emotional, visceral and kisceral arguments is an important addition to logical argumentation, especially when real-life situations are considered. It does not discard logic but adds other modes of argumentation to complement it, to emphasize the realistic environments of communication. In this sense, the multi-modal theory is important for the area of legal argumentation, where even in the reasoning of judicial decisions traces of a flesh-and-blood personality, who decided the case and wrote the reasons, can be found. This book presents a comprehensive analysis of this informal logic in legal argumentation and its practicality within the law. It argues that by building on the dialectical and rhetorical models of legal argument, the former being important for clear cases while the latter for unclear ones, the multi-modal theory of legal argumentation brings together logic and psychology in a holistic or integral perspective. The approach is not only descriptive, identifying the traces of alternate arguments in judicial decisions, but is also normative, presenting the criteria for evaluation that multi-modal arguments need to face to attain validity in the legal context. The work will be of interest to academics and researchers in the areas of Legal Theory, Legal Linguistics, Philosophy of Law, and Communication Studies.

Multimodality

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Author : Janina Wildfeuer
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2019-11-18

Multimodality written by Janina Wildfeuer and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-18 with Language Arts & Disciplines categories.

Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.

Research Genres Across Languages

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Author : Carmen Pérez-Llantada
language : en
Publisher: Cambridge University Press
Release Date : 2021-07-15

Research Genres Across Languages written by Carmen Pérez-Llantada and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-15 with Computers categories.

Essential reading for understanding genre innovation and evolution in relation to Web 2.0 technology and sociocultural diversity.

Approaches To Multimodality

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Author :
language : en
Publisher: BRILL
Release Date : 2024-06-11

Approaches To Multimodality written by and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-11 with Language Arts & Disciplines categories.

This volume transcends boundaries, captivating multimodality scholars worldwide while offering invaluable non-"Anglo" perspectives through its main focus on Lithuanian public discourse. Discover the interaction between multimodal communication and (sub)cultural influences in political, advertising, and film discourse. This volume is a vade mecum for scholars and students of visual and multimodal stylistics, rhetoric, and creativity across diverse media, professionals specialising in advertisements, commercials, films etc. Discover original insights that encourage intercultural comparative research, emphasising the role of cultural context in multimodality.

Genre Networks

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Author : Carmen Pérez-Llantada
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-30

Genre Networks written by Carmen Pérez-Llantada and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-30 with Language Arts & Disciplines categories.

This innovative book employs genre as a fruitful lens for exploring the complexity of science communication online and the new genre assemblages formed at the interface of multiple genres in digital environments. Pérez-Llantada and Luzón argue for a conceptualization of Science 2.0 that views digital genres in conjunction with other genres, accounting for the ways in which diverse Internet users choose different points of entry for accessing information on science of varied depth, views, and perspectives. Taking Swales’s conceptualization of forms of genre collectivity as its point of departure, the book puts forward this new understanding of multisemiotic genre assemblages in digital science communication, considering dimensions of hypertextuality, intertextuality, and multimodality in the interdependent relations between genres. The volume draws on a range of case studies each with a distinct genre assemblage and social agenda, exploring such areas as high stakes science, open peer review, science reproducibility, citizen science, and social media networking. Offering new directions for future research on genre studies and digital science communication, Genre Networks: Intersemiotic Relations in Digital Science Communication will be of interest to scholars in these fields, as well as those working in multimodality, language and communication, and languages for academic purposes.

Shifts Towards Image Centricity In Contemporary Multimodal Practices

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Author : Hartmut Stöckl
language : en
Publisher: Routledge
Release Date : 2020-01-03

Shifts Towards Image Centricity In Contemporary Multimodal Practices written by Hartmut Stöckl and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-03 with Language Arts & Disciplines categories.

This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today’s media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.

Multimodality In Translation Studies

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Author : Li Pan
language : en
Publisher: Taylor & Francis
Release Date : 2023-12-14

Multimodality In Translation Studies written by Li Pan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-14 with Language Arts & Disciplines categories.

Focusing on multimodality in translation studies, this edited volume presents insights into the models, trends, and practices of multimodal translation across a variety of media contexts in contemporary China. The book is structured into five main themes, investigating audiovisual translation in digital media, multimodal translation of Chinese classics in print media, multimodal design in website translation, stance and ideology of paratexts in news translation, and the use of paralanguage and visual cues in quasi-on-site multimodal translation such as conference interpreting. Contributors draw on various theoretical models and research methods, including systemic functional multimodal discourse analysis, narrative theory, Skopos-functional theory, multimodal analysis of digital discourse, corpus-assisted multimodal analysis, questionnaire surveys, and interviews. The volume covers major topics in multimodal translation studies, ranging from emerging multimodal translation models to multimodal creativity in inter-lingual subtitling for social media, image framing in multimodal metaphor translation, and intersemiotic structure, information value, cohesion, and coherence in different textures of media translation. Through ample solid empirical studies, it aims to shed lights on the methodological development of multimodal translation across various media forms, including social media, websites, on-site interactions, and books. The title will be of great value to scholars and students studying linguistics, translation studies, multimodal discourse analysis, and digital media.

Empirical Multimodality Research

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Author : Jana Pflaeging
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2021-11-08

Empirical Multimodality Research written by Jana Pflaeging and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-08 with Language Arts & Disciplines categories.

This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to inspire novel, mixed-method approaches to investigate meaning-making mechanisms in current communicative artifacts, designs, and contexts; while attending to their immersive, aesthetic, and ideological dimensions. Each contribution details innovative aspects of empirical multimodality research, offering insights into challenges evolving from quantitative approaches, particular corpus work, results from eye-tracking and psychological experiments, and analyses of dynamic interactive experiences. The approaches and results presented foreground the inherent multidisciplinary nature and implications of multimodality, renegotiating concepts across linguistics, media studies, (social) semiotics, game studies, and design. With this, the volume will inform both current and future developments in theory, methods, and transdisciplinary contexts and become a landmark reference for anyone interested in the empirical study of multimodality.