Multimodale Kommunikation
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Multimodale Kommunikation In Ffentlichen R Umen
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Author : Steffen Michel, Sascha Pappert
language : de
Publisher: BoD – Books on Demand
Release Date : 2018-03-30
Multimodale Kommunikation In Ffentlichen R Umen written by Steffen Michel, Sascha Pappert and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-30 with Language Arts & Disciplines categories.
Der öffentliche Raum wurde in der Linguistik lange als ein Kontextfaktor („Öffentlichkeit“) betrachtet, der zu einer binären pragmatischen Charakterisierung von Kommunikaten beiträgt. Im Zuge der Linguistic Landscape-Forschung wird der öffentliche Raum jedoch als zentrale Gestaltungsressource für Sprache und Kommunikation neu definiert. Dies hat weitreichende Konsequenzen für die Parametrisierung von Kommunikationsformen und Textsorten; traditionelle Kommunikationsformen sowie Textsorten verändern sich, neue entstehen, neue Kommunikationskonstellationen bilden sich heraus und Kommunikate werden zunehmend multimodal komplexer. Dieser Band aus den Perspektiven Germanistischer Linguistik greift diese Aspekte auf, indem er sich Kommunikationsformen und Textsorten im öffentlichen Raum sowie unterschiedlichen Ausprägungen der Textsortenvernetzung aus verschiedenen theoretischen und empirisch-methodischen Zugängen widmet.
Screens And Scenes
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Author : Richard Kern
language : en
Publisher: Routledge
Release Date : 2018-06-14
Screens And Scenes written by Richard Kern and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Language Arts & Disciplines categories.
This book examines the relationships between online visual interfaces and language use in educational contexts and the features that underpin them to explore the complex nature of online communication and its implications for educational practice. Adopting a case study approach featuring a global range of examples, the volume uniquely focuses on multimodal intercultural interactions, with a particular interest in videoconferencing, to look at how they project and reflect particular cultural values and tendencies concerning language use and how they elucidate the complex cultural identifications and affiliations inherent in intercultural encounters. The book employs a diverse range of theoretical and research frameworks to highlight the dynamic connections between digital technology, social life, and language use, and the ways in which they can inform language education, making this an ideal resource for students and scholars in applied linguistics, communication studies, media studies, information studies, and education.
Visual And Multimodal Communication
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Author : Charles Forceville
language : en
Publisher: Oxford University Press
Release Date : 2020-07-09
Visual And Multimodal Communication written by Charles Forceville and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-09 with Technology & Engineering categories.
Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop into an inclusive theory of communication. In this book, Charles Forceville refines and adapts RT's original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colorful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages. Forceville addresses issues such as the difference between drawing prospective addressees' attention to a message and persuading them to accept it; the thorny continuum from implicit to explicit information; and the role of genre. Case studies of pictograms, advertisements, cartoons, and comics provide contemporary and accessible examples of the importance of genre and of how the RT model can be connected to other approaches. By expanding the application of relevance theory to include mass-communicative messages, Visual and Multimodal Communication reintroduces a central framework of cognitive linguistics and pragmatics to a new audience and paves the way for an inclusive theory of communication.
Systematically Working With Multimodal Data
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Author : Sigrid Norris
language : en
Publisher: John Wiley & Sons
Release Date : 2019-05-07
Systematically Working With Multimodal Data written by Sigrid Norris and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-07 with Language Arts & Disciplines categories.
A guide that offers a step-by-step process to data-driven qualitative multimodal discourse analysis Systematically Working with Multimodal Data is a hands-on guide that is theoretically grounded and offers a step-by-step process to clearly show how to do a data-driven qualitative Multimodal Discourse Analysis (MDA). This full-color introductory textbook is filled with helpful definitions, notes, discussion points and tasks. With illustrative research examples from YouTube, an Experimental and a Video Ethnographic Study, the text offers many examples of how to deal with small to large amounts of data, including information on how to transcribe video data multimodally, including online videos, and how to analyze the data. This textbook contains ample theory, directions for literature, and a teaching guide to help with a clear understanding of how to work with multimodal data. Contains new research data, exceptional illustrations and diagrams Offers step-by-step processes of working through examples, transcriptions and online videos Goes into great depth so that students can use the book as hands-on material to engage with their own data analysis Designed to be easy-to-use with color-coded definitions, tasks, discussion points and notes Written for advanced undergraduate, graduate and PhD level students, as well as participants in research workshops, Systematically Working with Multimodal Data is an authoritative guide to understanding data-driven qualitative Multimodal Discourse Analysis.
Multimodal Texts From Around The World
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Author : W. Bowcher
language : en
Publisher: Springer
Release Date : 2012-07-24
Multimodal Texts From Around The World written by W. Bowcher and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-24 with Literary Criticism categories.
A first in multimodal/multisemiotic discourse studies this collection of original articles by international scholars focuses primarily on texts from non-English speaking contexts. The illuminating insights enhance our understanding of how language and other semiotic resources construe specific cultural and social concerns.
Multimodal Theory And Methodology
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Author : Sigrid Norris
language : en
Publisher: Routledge
Release Date : 2020-02-18
Multimodal Theory And Methodology written by Sigrid Norris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-18 with Language Arts & Disciplines categories.
This concise guide outlines core theoretical and methodological developments of the growing field of Multimodal (Inter)action Analysis. The volume unpacks the foundational relationship between multimodality and language and the key concepts which underpin the analysis of multimodal action and interaction and the study of multimodal identity. A focused overview of each concept charts its historical development, reviews the essential literature, and outlines its underlying theoretical frameworks and how it links to analytical tools. Norris illustrates the concept in practice via the inclusion of examples and an image-based transcript, table, or graph. The book provides a succinct overview of the latest research developments in the field of Multimodal (Inter)action Analysis for early career scholars in the field as well as established researchers looking to stay up-to-date on core developments and learn more about a complementary approach to systemic functional and social semiotic frameworks.
Multimodal Studies
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Author : Kay O'Halloran
language : en
Publisher: Routledge
Release Date : 2012-05-22
Multimodal Studies written by Kay O'Halloran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-22 with Language Arts & Disciplines categories.
The phenomenon of multimodality has, as Jewitt observes, generated interest "across many disciplines...against the backdrop of considerable social change." Contemporary societies are grappling with the social implications of the rapid increase in sophistication and range of multimodal practices, particularly within interactive digital media, so that the study of multimodality also becomes essential within an increasing range of practical domains. As a result of this increasing interest in multimodality, scholars, teachers and practitioners are on the one hand uncovering many different issues arising from its study, such as those of theory and methodology, while also exploring multimodality within an increasing range of domains. Such an increase and range of interest in multimodality heralds the emergence of a distinct multimodal studies field: as both the mapping of a domain of enquiry, and as the site of the development of theories, descriptions and methodologies specific to and adapted for the study of multimodality. The present volume presents a range of works by an impressive international roster of contributors who both explore issues arising from the study of multimodality and explore the scope of this emerging field within specific domains of multimodal phenomena. Contributors aim to show that each individual work and works in general within multimodal studies represent a dialectic or complementarity between the exploration of issues of general significance to multimodal studies and the exploration of specific domains of multimodality; while characterizing specific works as tending to some degree towards one or other of these main areas of focus. Such a characterization is seen as part of a move towards the identification and thus development of a distinct field of multimodal studies.
Multimodality In Practice
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Author : Sigrid Norris
language : en
Publisher: Routledge
Release Date : 2012-05-22
Multimodality In Practice written by Sigrid Norris and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-22 with History categories.
In this wide-ranging collection, contributors present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts.
Multimodality Across Communicative Settings Discourse Domains And Genres
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Author : Veronica Bonsignori
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2017-01-06
Multimodality Across Communicative Settings Discourse Domains And Genres written by Veronica Bonsignori and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-06 with Language Arts & Disciplines categories.
This volume focuses on multimodality in various communicative settings, with special attention to how non-verbal elements reinforce and add meaning to verbal expressions. The first part of the book explores issues related to the use of multimodal resources in educational interactions and English language classroom teaching, also involving learners with disabilities. The second part, on the other hand, investigates multimodality as a key component of communication that takes place in different specialized domains and genres. The book reflects a variety of methodological approaches that are grounded in both quantitative and qualitative techniques. These include multimodal discourse analysis, multimodal transcription, and multimodal annotation software capable of representing the interplay of different semiotic modes, such as speech, intonation, direction of gaze, facial expressions, gestures and spatial positioning of interlocutors. The research collected here highlights the increasingly important role of multimodality in communication across different genres and communicative contexts, and offers new perspectives on how to exploit multimodal resources to enhance the learning of English for both general and specific purposes.
Multimodality
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Author : John Bateman
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2017-04-10
Multimodality written by John Bateman and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-10 with Language Arts & Disciplines categories.
This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.