Visual And Multimodal Communication
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Visual And Multimodal Communication
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Author : Charles Forceville
language : en
Publisher:
Release Date : 2020
Visual And Multimodal Communication written by Charles Forceville and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Language Arts & Disciplines categories.
Successful communication requires optimal relevance to the target audience. Relevance theory provides an excellent model based on this insight, but until now the impact of the theory has been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication is the first book to systematically demonstrate how relevance theory can fulfill its promise to develop into an inclusive theory of communication. This book explains how relevance theory can be adapted to accommodate mass-communicative messages in pictograms, advertisements, cartoons, and comics, paving the way for a theory of communication covering different modes, media, and genres.
Visual And Multimodal Communication
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Author : Charles Forceville
language : en
Publisher: Oxford University Press
Release Date : 2020-07-09
Visual And Multimodal Communication written by Charles Forceville and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-09 with Technology & Engineering categories.
Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop into an inclusive theory of communication. In this book, Charles Forceville refines and adapts RT's original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colorful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages. Forceville addresses issues such as the difference between drawing prospective addressees' attention to a message and persuading them to accept it; the thorny continuum from implicit to explicit information; and the role of genre. Case studies of pictograms, advertisements, cartoons, and comics provide contemporary and accessible examples of the importance of genre and of how the RT model can be connected to other approaches. By expanding the application of relevance theory to include mass-communicative messages, Visual and Multimodal Communication reintroduces a central framework of cognitive linguistics and pragmatics to a new audience and paves the way for an inclusive theory of communication.
Multimodal Communication
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Author : MAY. WONG
language : en
Publisher:
Release Date : 2019
Multimodal Communication written by MAY. WONG and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with categories.
Translating The Visual
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Author : Rachel Weissbrod
language : en
Publisher: Routledge
Release Date : 2019
Translating The Visual written by Rachel Weissbrod and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Children's literature, Israeli categories.
This book offers insights into the translation and adaptation of illustrated texts, combined with analyses of translations and adaptations to address these works as multimodal entities, in which even the replacement of one component affects the whole.
Introduction To Multimodal Analysis
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Author : Per Ledin
language : en
Publisher: Bloomsbury Publishing
Release Date : 2020-01-09
Introduction To Multimodal Analysis written by Per Ledin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-09 with Language Arts & Disciplines categories.
Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives. Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.
Visual And Multimodal Research In Organization And Management Studies
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Author : Markus Höllerer
language : en
Publisher: Routledge
Release Date : 2019-02-21
Visual And Multimodal Research In Organization And Management Studies written by Markus Höllerer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-21 with Business & Economics categories.
This volume brings together two hitherto disparate domains of scholarly inquiry: organization and management studies on the one hand, and the study of visual and multimodal communication on the other. Within organization and management studies it has been recognized that organizational reality and communication are becoming increasingly visual, and, more generally, multimodal, whether in digital form or otherwise. Within multimodality studies it has been noted that many forms of contemporary communication are deeply influenced by organizational and managerial communication, as formerly formal and bureaucratic types of communication increasingly adopt promotional language and multimodal document presentation. Visual and Multimodal Research in Organization and Management Studies integrates these two domains of research in a way that will benefit both. In particular, it conceptually and empirically connects recent insights from visual and multimodality studies to ongoing discussions in organization and management theory. Throughout, the book shows how a visual/multimodal lens enriches and extends what we already know about organization, organizations, and practices of organizing, but also how concepts from organization and management studies can be highly productive in further developing insights on visual and multimodal communication. Due to its essentially interdisciplinary objectives, the book will prove inspiring for academics and scholars of management, the sociology of organizations as well as related disciplines such as applied linguistics and visual studies.
Visual Approaches To Teaching Writing
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Author : Eve Bearne
language : en
Publisher: SAGE
Release Date : 2007-10-15
Visual Approaches To Teaching Writing written by Eve Bearne and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-15 with Education categories.
Helps teachers include multimodal approaches in writing instruction, demonstrates how to build a supportive classroom environment for analyzing visual and audiovisual texts, and includes a CD-ROM.
Multimodality Learning And Communication
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Author : Jeff Bezemer
language : en
Publisher: Routledge
Release Date : 2015-11-19
Multimodality Learning And Communication written by Jeff Bezemer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-19 with Language Arts & Disciplines categories.
This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment. By analyzing video recordings, photographs, screenshots and print materials, Jeff Bezemer and Gunther Kress go well beyond the comfortable domains of traditional sites of (social) semiotic and multimodal research. They steer away from spurious invention and naming of ever more new and exciting domains, focusing instead on fundamentals in assembling a set of tools for current tasks: namely, describing and analyzing learning and communication in the contemporary world as one integrated field. The theory outlined in the book is grounded in the findings of the authors’ wide-ranging empirical investigations. Each chapter evaluates the work that is being done and has been done, challenging accepted wisdom and standing much of it on its head. With extensive illustrations and many examples presented to show the reach and applicability of the theory, this book is essential reading for all those working in multimodality, semiotics, applied linguistics and related areas. Images from the book are also available to view online at www.routledge.com/9780415709620/
Multimodal Metaphor
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Author : Charles Forceville
language : en
Publisher: Walter de Gruyter
Release Date : 2009
Multimodal Metaphor written by Charles Forceville and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Language Arts & Disciplines categories.
Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include ad
Visual Communication
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Author : Giorgia Aiello
language : en
Publisher: SAGE
Release Date : 2019-10-28
Visual Communication written by Giorgia Aiello and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-28 with Language Arts & Disciplines categories.
A theoretical and empirical toolkit for analysing and understanding media and mediated images - from branding and PR, to tweets and selfies. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to your own work.