Nation Branding In Countries In Transition
DOWNLOAD
Download Nation Branding In Countries In Transition PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Nation Branding In Countries In Transition book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Nation Branding
DOWNLOAD
Author : Keith Dinnie
language : en
Publisher: Routledge
Release Date : 2022-04-11
Nation Branding written by Keith Dinnie and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-11 with Business & Economics categories.
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter Updated and new cases from a broad range of nations and cultures Fresh coverage of online branding and social media New material covering the critical and ethical issues of nation branding, including the limitations Updated references and sources Updated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answers This is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach.
Nation Branding In Countries In Transition
DOWNLOAD
Author :
language : en
Publisher:
Release Date : 2012
Nation Branding In Countries In Transition written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Intellectual property categories.
This Study deals with intellectual property, in particular, trademarks and geographical indications, as an instrument not only for developing a strong and distinctive brand image for national products and services but also, through such a process, for creating a strong and distinctive nation brand, in both cases, with a view of gaining a competitive advantage in domestic, regional and world markets.
How To Brand Nations Cities And Destinations
DOWNLOAD
Author : T. Moilanen
language : en
Publisher: Springer
Release Date : 2008-12-14
How To Brand Nations Cities And Destinations written by T. Moilanen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-12-14 with Business & Economics categories.
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
Nation Branding And International Politics
DOWNLOAD
Author : Christopher S. Browning
language : en
Publisher: McGill-Queen's Press - MQUP
Release Date : 2023-10-15
Nation Branding And International Politics written by Christopher S. Browning and has been published by McGill-Queen's Press - MQUP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-15 with Political Science categories.
Nation branding is regarded as essential for competitiveness among countries, but the idea of branding nations is often derided as lacking seriousness. While nation branding has been on the radar of scholars of marketing, communication, and media studies, as well as political geography for decades, it has only made a small dent into the international relations field. In Nation Branding and International Politics Christopher Browning argues that international relations should take nation branding seriously. Nation branding not only involves the issues of culture, identity, and status – which are of principal concern to IR – but it is also a different and potentially fruitful way of reconceptualizing statehood. Mobilizing work on ontological security, anxiety, status, and distinction, and grounding the analysis in a broader historical context, Browning finds that nation branding is politically significant, though not necessarily for the reasons its advocates claim. Specifically, the book raises important questions about nation branding’s influence on the constitution of national identity, the reframing of citizenship, and the topography of contemporary geopolitics. Nation Branding and International Politics considers how status, prestige, and reputation are constructed and maintained in international society, and how, perhaps, this construction and maintenance may be changing – just as the practice of nation branding is changing.
Branding Post Communist Nations
DOWNLOAD
Author : Nadia Kaneva
language : en
Publisher: Routledge
Release Date : 2011-09-19
Branding Post Communist Nations written by Nadia Kaneva and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-19 with Business & Economics categories.
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
Popular Geopolitics And Nation Branding In The Post Soviet Realm
DOWNLOAD
Author : Robert A. Saunders
language : en
Publisher: Routledge
Release Date : 2016-07-07
Popular Geopolitics And Nation Branding In The Post Soviet Realm written by Robert A. Saunders and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-07 with Science categories.
This seminal book explores the complex relationship between popular geopolitics and nation branding among the Newly Independent States of Eurasia, and their combined role in shaping contemporary national image and statecraft within and beyond the region. It provides critical perspectives on international relations, nationalism, and national identity through the use of innovative approaches focusing on popular culture, new media, public diplomacy, and alternative "narrators" of the nation. By positing popular geopolitics and nation branding as contentious forces and complementary flows, the study explores the tensions and elisions between national self-image and external perceptions of the nation, and how this complex interplay has become integral to contemporary global affairs.
Nation Branding In Modern History
DOWNLOAD
Author : Carolin Viktorin
language : en
Publisher: Berghahn Books
Release Date : 2018-08-24
Nation Branding In Modern History written by Carolin Viktorin and has been published by Berghahn Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-24 with History categories.
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
The Role Of Intellectual Property In Particular Trademarks And Geographical Indications In Creating Developing And Strengthening A Nation Brand
DOWNLOAD
Author : World Intellectual Property Organization
language : en
Publisher: WIPO
Release Date : 2021-02-03
The Role Of Intellectual Property In Particular Trademarks And Geographical Indications In Creating Developing And Strengthening A Nation Brand written by World Intellectual Property Organization and has been published by WIPO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-03 with Law categories.
This Study deals with intellectual property, in particular, trademarks and geographical indications, as an instrument not only for developing a strong and distinctive brand image for national products and services but also, through such a process, for creating a strong and distinctive nation brand, in both cases, with a view of gaining a competitive advantage in domestic, regional and world markets.
Research Companion To Language And Country Branding
DOWNLOAD
Author : Irene Theodoropoulou
language : en
Publisher: Routledge
Release Date : 2020-11-16
Research Companion To Language And Country Branding written by Irene Theodoropoulou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-16 with Foreign Language Study categories.
Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes.
Wipo Development Tools And Services
DOWNLOAD
Author : World Intellectual Property Organization
language : en
Publisher: WIPO
Release Date : 2015
Wipo Development Tools And Services written by World Intellectual Property Organization and has been published by WIPO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Law categories.
This brochure describes specific development tools and services provided by the World Intellectual Property Organization (WIPO). These tools and services respond to WIPO Development Agenda recommendations and reflect over 30 years of practice and experience in development assistance.