Neuromarketing Le Basi
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Neuromarketing Le Basi
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Author : Phil Maxwell
language : it
Publisher:
Release Date : 2020
Neuromarketing Le Basi written by Phil Maxwell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Business & Economics categories.
Neuromarketing Le Basi
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Author : Phil Maxwell
language : it
Publisher: Area51 Publishing
Release Date : 2019-11-28
Neuromarketing Le Basi written by Phil Maxwell and has been published by Area51 Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-28 with Business & Economics categories.
Scopri le strategie fondamentali del neuromarketing grazie a questa guida per principianti ed esperti Da Phil Maxwell, autore del best-seller “Usa il neuromarketing per il tuo business” Questo libro ti offre una panoramica dei princìpi fondamentali del neuromarketing, la disciplina che unisce tecniche di vendita e psicologia. Nella prima parte troverai un elenco di strategie e strumenti dall’efficacia comprovata per capire come funziona la mente del cliente e per assicurarti il successo nella vendita. Nella seconda parte esplorerai le energie fondamentali che muovono i processi decisionali delle persone, non solo nel marketing, per “entrare nella testa del cliente” e sapere come comportarti rispetto al suo modo di agire e di pensare. Con questa guida conoscerai strategie facili da mettere in pratica sia per la comunicazione del tuo servizio o prodotto sia per la vendita. È un libro da usare come un vero strumento di lavoro grazie alla semplicità di linguaggio, agli esempi e alle indicazioni operative. Perché leggere questo ebook . Per capire cosa è e come funziona il neuromarketing . Per conoscere e imparare a usare le strategie più efficaci . Per definire e costruire la migliore strategia di vendita A chi si rivolge questo ebook . Ai principianti che si stanno avvicinando al mondo del marketing . Agli esperti che già conoscono alcune strategie e vogliono espandere la propria conoscenza del neuromarketing . Ai privati, a chi ha un’attività, agli imprenditori e ai liberi professionisti che vogliono improntare una efficace strategia di vendita
Neuromarketing
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Author :
language : en
Publisher:
Release Date : 2020
Neuromarketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with categories.
Analyzing The Strategic Role Of Neuromarketing And Consumer Neuroscience
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Author : Atli, Dincer
language : en
Publisher: IGI Global
Release Date : 2020-06-19
Analyzing The Strategic Role Of Neuromarketing And Consumer Neuroscience written by Atli, Dincer and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-19 with Business & Economics categories.
Marketing research in modern business has developed to include more than just data analytics. Today, an emerging interest within scientific marketing researches is the movement away from consumer research toward the use of direct neuroscientific approaches called neuromarketing. For companies to be profitable, they need to utilize the neuromarketing approach to understand how consumers view products and react to marketing, both consciously and unconsciously. Analyzing the Strategic Role of Neuromarketing and Consumer Neuroscience is a key reference source that provides relevant theoretical frameworks and the latest empirical research findings in the neuromarketing field. While highlighting topics such as advertising technologies, consumer behavior, and digital marketing, this publication explores cognitive practices and the methods of engaging customers on a neurological level. This book is ideally designed for marketers, advertisers, product developers, brand managers, consumer behavior analysts, consumer psychologists, managers, executives, behaviorists, business professionals, neuroscientists, academicians, and students.
Neuromarketing
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Author : Patrick Renvoise
language : en
Publisher: HarperCollins Leadership
Release Date : 2007-09-30
Neuromarketing written by Patrick Renvoise and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-30 with Business & Economics categories.
The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. In Neuromarketing, Renvoisé and Morin will help you learn: The six stimuli that always trigger a response The four steps to align content and delivery of your message The six message building blocks to address the "old brain" The seven powerful impact boosters to set your delivery apart from the rest Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.
Neuromarketing For Dummies
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Author : Stephen J. Genco
language : en
Publisher: John Wiley & Sons
Release Date : 2013-07-29
Neuromarketing For Dummies written by Stephen J. Genco and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-29 with Business & Economics categories.
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include: How neuromarketing works Insights from the latest neuromarketing research How to apply neuromarketing strategies to any level of advertising or marketing, on any budget Practical techniques to help your customers develop bonds with your products and services The ethics of neuromarketing Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.
Neuromarketing
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Author : Leon Zurawicki
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-09-02
Neuromarketing written by Leon Zurawicki and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-02 with Business & Economics categories.
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.
Neuromarketing In Action
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Author : Patrick M Georges
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-12-03
Neuromarketing In Action written by Patrick M Georges and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-03 with Business & Economics categories.
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.
Neuromarketing In Business
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Author : Benny B. Briesemeister
language : en
Publisher: Springer Nature
Release Date : 2022-01-03
Neuromarketing In Business written by Benny B. Briesemeister and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-03 with Business & Economics categories.
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.
The Persuasion Code
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Author : Christophe Morin
language : en
Publisher: John Wiley & Sons
Release Date : 2018-09-19
The Persuasion Code written by Christophe Morin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-19 with Business & Economics categories.
The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.