Ogilvy
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Ogilvy On Advertising
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Author : David Ogilvy
language : en
Publisher: Hachette UK
Release Date : 2023-02-02
Ogilvy On Advertising written by David Ogilvy and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-02 with Business & Economics categories.
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
The Unpublished David Ogilvy
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Author : David Ogilvy
language : en
Publisher: Profile Books
Release Date : 2012-12-06
The Unpublished David Ogilvy written by David Ogilvy and has been published by Profile Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.
Ogilvy
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Author : Deborah Underwood
language : en
Publisher: Henry Holt and Company (BYR)
Release Date : 2019-05-21
Ogilvy written by Deborah Underwood and has been published by Henry Holt and Company (BYR) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-21 with Juvenile Fiction categories.
The clothes don't make the bunny in this new picture book from New York Times-bestselling author Deborah Underwood, illustrated by T. L. McBeth. When Ogilvy moves to a new town, the possibilities feel endless. There are so many new bunny friends and fun things to do together! But in this town, bunnies in dresses play ball and knit socks, and bunnies in sweaters make art and climb rocks. Ogilvy wants to do everything—and won't let a sweater or a dress get in the way.
Confessions Of An Advertising Man
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Author : David Ogilvy
language : en
Publisher:
Release Date : 2011
Confessions Of An Advertising Man written by David Ogilvy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Advertising categories.
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
The King Of Madison Avenue
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Author : Kenneth Roman
language : en
Publisher: St. Martin's Press
Release Date : 2010-06-08
The King Of Madison Avenue written by Kenneth Roman and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-08 with Business & Economics categories.
From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Confessions Of An Advertising Man
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Author : David Ogilvy
language : en
Publisher:
Release Date : 1988
Confessions Of An Advertising Man written by David Ogilvy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Advertising agencies categories.
Miss Ogilvy Finds Herself
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Author : Radclyffe Hall
language : en
Publisher: Read Books Ltd
Release Date : 2020-08-06
Miss Ogilvy Finds Herself written by Radclyffe Hall and has been published by Read Books Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-06 with Fiction categories.
This early work by Radclyffe Hall was originally published in 1926 and we are now republishing it with a brand new introductory biography. 'Miss Ogilvy Finds Herself' is a novel about a woman who struggles to find her identity after the conclusion of the First World War. Marguerite Radclyffe Hall was born on 12th August 1880, in Bournemouth, England. Hall's first novel The Unlit Lamp (1924) was a lengthy and grim tale that proved hard to sell. It was only published following the success of the much lighter social comedy The Forge (1924), which made the best-seller list of John O'London's Weekly. Hall is a key figure in lesbian literature for her novel The Well of Loneliness (1928). This is her only work with overt lesbian themes and tells the story of the life of a masculine lesbian named Stephen Gordon.
The Ogilvy Mather Cross Cultural Report
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Author :
language : en
Publisher: JEFFREY L BOWMAN
Release Date :
The Ogilvy Mather Cross Cultural Report written by and has been published by JEFFREY L BOWMAN this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Ian Ogilvy S Withering Slights
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Author : Ian Ogilvy
language : en
Publisher: Andrews UK Limited
Release Date : 2022-09-14
Ian Ogilvy S Withering Slights written by Ian Ogilvy and has been published by Andrews UK Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-14 with Literary Criticism categories.
Perhaps the most haunting and tormented love story ever written, Emily Bronte's Wuthering Heights is the tale of the troubled orphan Heathcliff and his doomed love for Catherine Earnshaw. This isn't quite that. Ian Ogilvy's Withering Slights is a slightly less haunting but no less tormented love story between the celebrated author and actor, and his ever-looming wife - known simply as SHE. Here within are Mr. Ogilvy's unique and verbatim reviews of many films he's seen with his other half (his stream of consciousness style so beloved of his social media followers), with exclusive reviews written just for this collection. And an Afterword by SHE herself. Gulp.
The Unpublished David Ogilvy
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Author : David Ogilvy
language : en
Publisher: New York : Crown
Release Date : 1986
The Unpublished David Ogilvy written by David Ogilvy and has been published by New York : Crown this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Business & Economics categories.
In this delightfully illustrated and designed volume, more than 80 selections from David Ogilvy's private papers give a remarkably candid glimpse of the spirited, sharply ironic--and very wise--private man behind the public image. 13 black-and-white photographs.