One To One Personalization In The Age Of Machine Learning

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One To One Personalization In The Age Of Machine Learning

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Author : Karl Wirth
language : en
Publisher:
Release Date : 1901

One To One Personalization In The Age Of Machine Learning written by Karl Wirth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1901 with categories.

For over 25 years, marketers have longed to connect with their customers and prospects as individuals. As the volume of customer communications across touch points grows exponentially and consumers' attention spans shrink by the day, delivering maximally relevant, individualized experiences has become an imperative. And while the one-to-one dream h.

One To One Personalization In The Age Of Machine Learning

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Author : Karl Wirth
language : en
Publisher: Bookbaby
Release Date : 2020-01-07

One To One Personalization In The Age Of Machine Learning written by Karl Wirth and has been published by Bookbaby this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-07 with Business & Economics categories.

For over 25 years, marketers have longed to connect with their customers and prospects as individuals. As the volume of customer communications across touch points grows exponentially and consumers' attention spans shrink by the day, delivering maximally relevant, individualized experiences has become an imperative. And while the one-to-one dream had been unattainable for years, machine learning and real-time processing have made it possible today. In this book--now in its second edition--discover what one-to-one personalization is all about, how it's evolved and what the future entails. Learn how it's driven by machine learning, delivered across channels and powered by in-depth customer data brought together in a customer data platform (CDP). Get inspired by the potential for your business and gain insights on how to develop your own personalization strategy and program. Discover how to turn the one-to-one dream into a reality.

Managing Customer Experience And Relationships

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Author : Don Peppers
language : en
Publisher: John Wiley & Sons
Release Date : 2022-04-26

Managing Customer Experience And Relationships written by Don Peppers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-26 with Business & Economics categories.

Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.

Algorithmic Marketing And Eu Law On Unfair Commercial Practices

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Author : Federico Galli
language : en
Publisher: Springer Nature
Release Date : 2022-08-30

Algorithmic Marketing And Eu Law On Unfair Commercial Practices written by Federico Galli and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-30 with Law categories.

Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers’ interactions. Thanks to machine learning (ML) and cognitive computing technologies, businesses can now analyse vast amounts of data on consumers, generate new knowledge, use it to optimize certain processes, and undertake tasks that were previously impossible. Against this background, this book analyses new algorithmic commercial practices, discusses their challenges for consumers, and measures such developments against the current EU legislative framework on consumer protection. The book adopts an interdisciplinary approach, building on empirical findings from AI applications in marketing and theoretical insights from marketing studies, and combining them with normative analysis of privacy and consumer protection in the EU. The content is divided into three parts. The first part analyses the phenomenon of algorithmic marketing practices and reviews the main AI and AI-related technologies used in marketing, e.g. Big data, ML and NLP. The second part describes new commercial practices, including the massive monitoring and profiling of consumers, the personalization of advertising and offers, the exploitation of psychological and emotional insights, and the use of human-like interfaces to trigger emotional responses. The third part provides a comprehensive analysis of current EU consumer protection laws and policies in the field of commercial practices. It focuses on two main legal concepts, their shortcomings, and potential refinements: vulnerability, understood as the conceptual benchmark for protecting consumers from unfair algorithmic practices; manipulation, the substantive legal measure for drawing the line between fair and unfair practices.

Personalized Machine Learning

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Author : Julian McAuley
language : en
Publisher: Cambridge University Press
Release Date : 2022-02-03

Personalized Machine Learning written by Julian McAuley and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-03 with Computers categories.

Every day we interact with machine learning systems offering individualized predictions for our entertainment, social connections, purchases, or health. These involve several modalities of data, from sequences of clicks to text, images, and social interactions. This book introduces common principles and methods that underpin the design of personalized predictive models for a variety of settings and modalities. The book begins by revising 'traditional' machine learning models, focusing on adapting them to settings involving user data, then presents techniques based on advanced principles such as matrix factorization, deep learning, and generative modeling, and concludes with a detailed study of the consequences and risks of deploying personalized predictive systems. A series of case studies in domains ranging from e-commerce to health plus hands-on projects and code examples will give readers understanding and experience with large-scale real-world datasets and the ability to design models and systems for a wide range of applications.

Product Marketing In The Age Of Generative Ai A Practical Guide

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Author : Varun Grover Dr. Mohsin Fayaz
language : en
Publisher: DeepMisti Publication
Release Date : 2025-02-05

Product Marketing In The Age Of Generative Ai A Practical Guide written by Varun Grover Dr. Mohsin Fayaz and has been published by DeepMisti Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-05 with Computers categories.

The marketing landscape is undergoing a profound transformation. The advent of generative AI has introduced unprecedented opportunities—and challenges—for product marketers. With tools that can create compelling content, hyper-personalized messaging, and predictive insights at scale, generative AI has changed the rules of engagement. Yet, alongside its promise comes a pressing need to navigate ethical considerations, trustworthiness, and how to maintain the human touch in a world increasingly shaped by algorithms. Product Marketing in the Age of Generative AI is a guide for those at the forefront of this transformation. It’s for product marketers who see generative AI not as a replacement for human ingenuity, but as a powerful partner in driving creativity, efficiency, and impact. This book is about mastering the tools and techniques that generative AI offers while staying rooted in the core principles of great product marketing: understanding your audience, crafting resonant messaging, and driving tangible results. This is not a book about AI hype or abstract theory. Instead, it’s a practical guide grounded in real- world applications, case studies, and actionable strategies. You’ll learn how to integrate generative AI into your marketing workflows, enhance customer engagement, and scale your efforts without sacrificing quality. Along the way, we’ll explore how to leverage AI responsibly, balancing automation with authenticity to build trust and lasting connections. The age of generative AI is not coming—it’s here. And as product marketers, the question isn’t whether to embrace it, but how to do so effectively and ethically. My hope is that this book equips you with the knowledge and confidence to navigate this new frontier, transforming challenges into opportunities and leveraging AI as a force multiplier for your marketing efforts. Whether you’re an experienced marketer looking to stay ahead of the curve or someone new to the field eager to understand how generative AI can enhance your craft, this book is for you. Together, let’s explore how to thrive in this exciting era and redefine what’s possible in product marketing. Welcome to the future of product marketing. Let’s get started.

Ai Marketing Mastery

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Author : Cameron Blake
language : en
Publisher: eBookIt.com
Release Date : 2024-07-09

Ai Marketing Mastery written by Cameron Blake and has been published by eBookIt.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-07-09 with Business & Economics categories.

Revolutionize Your Marketing Strategy with Cutting-Edge AI Techniques Are you ready to propel your marketing initiatives into the future? AI Marketing Mastery: Techniques for Success is your essential guide to navigating the increasingly complex world of artificial intelligence in marketing. This compelling book delves deep into the transformational power of AI, offering you practical insights and techniques to stay ahead of the competition. Attention: In an era where data reigns supreme, unlock the secrets to leveraging AI for unprecedented marketing success. Discover how to harness data-driven insights, master customer segmentation, and personalize customer experience like never before. Interest: Are you fascinated by the potential of automated marketing campaigns or intrigued by the sophistication of AI-driven content creation? This book takes you through a comprehensive journey, from understanding AI's impact on marketing evolution to exploring advanced personalization techniques and the nuances of predictive analytics. Desire: Gain exclusive access to strategies for optimizing SEO with AI, delve into the realm of AI-powered chatbots, and uncover the secrets behind programmatic advertising. Learn how sentiment analysis can elevate your customer engagement, and explore ethical considerations essential for responsibly implementing AI in your business practices. Action: With a wealth of case studies, practical tools, and innovative strategies, this book equips you to measure ROI effectively and overcome common challenges. Whether you're a small business owner or part of a large corporation, the insights provided will empower you to integrate AI seamlessly with traditional marketing strategies, building a skilled and forward-thinking team. Embrace the future today and transform your marketing efforts with the unparalleled expertise found in AI Marketing Mastery: Techniques for Success. Your journey towards AI-driven marketing excellence starts here.

Impact Of Contemporary Technology On Art And Design

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Author : Dölkeleş, Gülce
language : en
Publisher: IGI Global
Release Date : 2024-10-09

Impact Of Contemporary Technology On Art And Design written by Dölkeleş, Gülce and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-09 with Computers categories.

The intersection of art, design, and digitalization marks a pivotal shift in how creative processes are conceived, executed, and experienced. As contemporary technology continues to evolve, it profoundly influences the methods and mediums of artistic expression, reshaping traditional practices and giving rise to new forms such as digital, software, and virtual art. This technological transformation is not just altering the landscape of art and design but is also redefining the future of creativity itself. Understanding the impact of these advancements is essential for grasping the current and future trajectories of artistic innovation. Impact of Contemporary Technology on Art and Design offers a thorough exploration of the dynamic relationship between new technologies, art, and design. The book delves into a wide array of topics, including contemporary and digital art, computer and software art, virtual and interactive art, video art, animation, and digital advertising. By tracing the historical trajectory from traditional to digital practices, it provides a comprehensive analysis of how art and design processes are adapting to the digital age. This volume is an invaluable resource for anyone interested in the evolving landscape of art and design, from artists and designers to academics, and researchers, seeking to understand the profound changes reshaping creative expression.

The New Science Of Customer Relationships

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Author : Thomas H. Davenport
language : en
Publisher: John Wiley & Sons
Release Date : 2025-07-08

The New Science Of Customer Relationships written by Thomas H. Davenport and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-08 with Business & Economics categories.

A practical strategy guide for building profitable customer relationships using the latest AI science and tech The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework. In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results. Inside the book: Tips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they think Specific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and services Discussions of ethical guidelines to guide your organization's data and customer communication practices Perfect for marketers, sales team leaders, technology professionals, and anyone else responsible for evolving their company's customer relationships, The New Science of Customer Relationships is a hands-on playbook that explains the science of the latest customer communication technologies and walks you through exactly how to implement them.

Digital Marketing Strategy

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Author : Simon Kingsnorth
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-05-03

Digital Marketing Strategy written by Simon Kingsnorth and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-03 with Business & Economics categories.

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.