Product Marketing In The Age Of Generative Ai A Practical Guide
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Product Marketing In The Age Of Generative Ai A Practical Guide
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Author : Varun Grover Dr. Mohsin Fayaz
language : en
Publisher: DeepMisti Publication
Release Date : 2025-02-05
Product Marketing In The Age Of Generative Ai A Practical Guide written by Varun Grover Dr. Mohsin Fayaz and has been published by DeepMisti Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-05 with Computers categories.
The marketing landscape is undergoing a profound transformation. The advent of generative AI has introduced unprecedented opportunities—and challenges—for product marketers. With tools that can create compelling content, hyper-personalized messaging, and predictive insights at scale, generative AI has changed the rules of engagement. Yet, alongside its promise comes a pressing need to navigate ethical considerations, trustworthiness, and how to maintain the human touch in a world increasingly shaped by algorithms. Product Marketing in the Age of Generative AI is a guide for those at the forefront of this transformation. It’s for product marketers who see generative AI not as a replacement for human ingenuity, but as a powerful partner in driving creativity, efficiency, and impact. This book is about mastering the tools and techniques that generative AI offers while staying rooted in the core principles of great product marketing: understanding your audience, crafting resonant messaging, and driving tangible results. This is not a book about AI hype or abstract theory. Instead, it’s a practical guide grounded in real- world applications, case studies, and actionable strategies. You’ll learn how to integrate generative AI into your marketing workflows, enhance customer engagement, and scale your efforts without sacrificing quality. Along the way, we’ll explore how to leverage AI responsibly, balancing automation with authenticity to build trust and lasting connections. The age of generative AI is not coming—it’s here. And as product marketers, the question isn’t whether to embrace it, but how to do so effectively and ethically. My hope is that this book equips you with the knowledge and confidence to navigate this new frontier, transforming challenges into opportunities and leveraging AI as a force multiplier for your marketing efforts. Whether you’re an experienced marketer looking to stay ahead of the curve or someone new to the field eager to understand how generative AI can enhance your craft, this book is for you. Together, let’s explore how to thrive in this exciting era and redefine what’s possible in product marketing. Welcome to the future of product marketing. Let’s get started.
Ai For Marketing And Product Innovation
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Author : A. K. Pradeep
language : en
Publisher: John Wiley & Sons
Release Date : 2018-11-26
Ai For Marketing And Product Innovation written by A. K. Pradeep and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-26 with Business & Economics categories.
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
Using Artificial Intelligence In Marketing
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Author : Katie King
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-02-03
Using Artificial Intelligence In Marketing written by Katie King and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-03 with Business & Economics categories.
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
The Pmm S Prompt Playbook
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Author : David E. Sweenor
language : en
Publisher: TinyTechMedia LLC
Release Date : 2025-02-18
The Pmm S Prompt Playbook written by David E. Sweenor and has been published by TinyTechMedia LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-18 with Business & Economics categories.
Product marketers face mounting pressure to deliver more content, campaigns, and insights with limited time and resources. Unfortunately, most are using elementary prompts and struggle to incorporate generative AI into their daily workflows in ways that save time and drive impact. As a marketing leader with 20+ years in data and analytics, I've tested hundreds of AI workflows and have identified what actually works for B2B product marketing. The PMM’s Prompt Playbook: Mastering Generative AI for B2B Marketing Success distills that experience into practical workflows that help you better understand customer needs, build rich personas, analyze competitors, enable sales teams, and plan product launches. There are no theoretical discussions about AI potential—just proven prompt-driven workflows that cut research time, accelerate content creation, and improve marketing outcomes. Each chapter walks through specific workflows that are refined through real-world applications. You'll learn how to extract insights from customer feedback, create targeted content for different buyer personas, build compelling product narratives, and accelerate launch planning. This is a practical guide for working smarter. Want to analyze a competitor's positioning in minutes instead of hours? Need to generate targeted content for five different personas? Looking to speed up launch planning without sacrificing quality? The workflows in this playbook show you how. Written for busy product marketers who need proven solutions, this guide helps you deliver quick wins that drive real business impact. Every prompt and process has been tested and refined through hands-on experience in B2B technology marketing. Remember, it's not the tech that's tiny, just the book!™
Practical Generative Ai With Chatgpt
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Author : Valentina Alto
language : en
Publisher: Packt Publishing Ltd
Release Date : 2025-04-25
Practical Generative Ai With Chatgpt written by Valentina Alto and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-25 with Computers categories.
Transform your professional world with ChatGPT and OpenAI—master prompt design to revolutionize development, marketing, research, and enterprise implementation Key Features Turn ChatGPT into your companion for marketing, research, personal productivity, art and coding Learn prompt engineering techniques that deliver consistent, relevant, and ethical AI-powered results Build custom GPTs and assistants tailored to your specific business needs and workflows Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionPractical Generative AI with ChatGPT is your hands-on guide to unlocking the full potential of ChatGPT. From building AI assistants and mastering prompt engineering to analyzing documents and images and even generating code, this book equips you with the skills to integrate generative AI into your workflow. Written by a technical architect specializing in AI and intelligent applications, this book provides the tools and knowledge you need to streamline tasks, enhance productivity, and create intelligent solutions. You’ll learn how to craft precise prompts, leverage ChatGPT for daily efficiency, and develop custom AI assistants tailored to your needs. The chapters show you how to use ChatGPT’s multimodal capabilities to generate images with DALL·E and even transform images into code. This ChatGPT book goes beyond basic interactions by showing you how to design custom GPTs and integrate OpenAI’s APIs into your applications. You’ll explore how businesses use OpenAI models, from building AI applications, including semantic search, to creating an AI roadmap. Each chapter is packed with practical examples, ensuring you can apply the techniques right away. By the end of this book, you’ll be well equipped to leverage OpenAI's technology for competitive advantage.What you will learn Explore the fundamentals of generative AI and GPT models Master prompt engineering to consistently get relevant and reliable outputs from ChatGPT Develop marketing strategies and conduct meaningful A/B testing with AI assistance Boost your coding with code generation, review, and optimization Enhance research with real-time knowledge mining Enhance your visual creativity with image generation, image understanding, and style transfer Design custom GPTs and assistants tailored to specific business functions Discover how enterprises are leveraging large language models for their AI apps Who this book is for This book is ideal for business professionals, developers, marketers, researchers, and decision-makers who want to leverage AI to enhance productivity. No advanced technical background is required for the foundational sections, making the content accessible to beginners, while later chapters provide depth for technical professionals implementing enterprise solutions. If you’re seeking practical applications of generative AI in business contexts, you’ll find immediate, actionable value in this book.
The End Of Marketing
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Author : Carlos Gil
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-10-03
The End Of Marketing written by Carlos Gil and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-03 with Business & Economics categories.
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Neuroai
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Author : A. K. Pradeep
language : en
Publisher: John Wiley & Sons
Release Date : 2024-09-04
Neuroai written by A. K. Pradeep and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-04 with Business & Economics categories.
It is the most powerful revolution of this century. Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi. neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace. neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on “Top Line Growth”—build and grow revenues while exciting and winning consumers. Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi. The book explores key topics including: How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses What are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty How TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered GenAi to writing Scripts and Dialogs How to create Fragrance, and Flavors using neuroAi How a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to foster innovation, spur sales, and build brands How to build scalable capability in neuroAi within the enterprise For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuroAi serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.
Nextgen Digital Marketing In The Age Of Ai
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Author : Hutson, James
language : en
Publisher: IGI Global
Release Date : 2025-06-25
Nextgen Digital Marketing In The Age Of Ai written by Hutson, James and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-25 with Business & Economics categories.
In the evolving landscape of technology, NextGen digital marketing is reshaped by the transformative power of artificial intelligence (AI). As traditional strategies give way to data-driven automation, personalized experiences, and predictive analytics, businesses harness AI to reach audiences more efficiently and effectively. From chatbots and content generation to customer insights and targeted campaigns, AI enhances digital marketing. This demands that marketers embrace innovation, adapt to emerging tools, and rethink connections with modern consumers. NextGen Digital Marketing in the Age of AI outlines the transformative impact of AI on the digital marketing landscape. It contrasts the historical utility of traditional AI for optimizing processes like audience segmentation and predictive analytics with the revolutionary creative capabilities of generative intelligent technologies. This book covers topics such as consumer science, generated content, and marketing campaigns, and is a useful resource for business owners, marketers, academicians, researchers, and data scientists.
Machine Learning And Generative Ai For Marketing
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Author : Yoon Hyup Hwang
language : en
Publisher: Packt Publishing Ltd
Release Date : 2024-08-30
Machine Learning And Generative Ai For Marketing written by Yoon Hyup Hwang and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-30 with Computers categories.
Start transforming your data-driven marketing strategies and increasing customer engagement. Learn how to create compelling marketing content using advanced gen AI techniques and stay in touch with the future AI ML landscape. Purchase of the print or Kindle book includes a free eBook in PDF format Key Features Enhance customer engagement and personalization through predictive analytics and advanced segmentation techniques Combine Python programming with the latest advancements in generative AI to create marketing content and address real-world marketing challenges Understand cutting-edge AI concepts and their responsible use in marketing Book Description In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience. This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales. Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standards By the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge. What you will learn Master key marketing KPIs with advanced computational techniques Use explanatory data analysis to drive marketing decisions Leverage ML models to predict customer behaviors, engagement levels, and customer lifetime value Enhance customer segmentation with ML and develop highly personalized marketing campaigns Design and execute effective A/B tests to optimize your marketing decisions Apply natural language processing (NLP) to analyze customer feedback and sentiments Integrate ethical AI practices to maintain privacy in data-driven marketing strategies Who this book is for This book targets a diverse group of professionals: Data scientists and analysts in the marketing domain looking to apply advanced AI ML techniques to solve real-world marketing challenges Machine learning engineers and software developers aiming to build or integrate AI-driven tools and applications for marketing purposes Marketing professionals, business leaders, and entrepreneurs who must understand the impact of AI on marketing Reader are presumed to have a foundational proficiency in Python and a basic to intermediate grasp of ML principles and data science methodologies.
Ai In Marketing Sales And Service
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Author : Peter Gentsch
language : en
Publisher: Springer
Release Date : 2018-10-22
Ai In Marketing Sales And Service written by Peter Gentsch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-22 with Computers categories.
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.