Operationalizing Dynamic Pricing Models
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Operationalizing Dynamic Pricing Models
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Author : Steffen Christ
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-04-02
Operationalizing Dynamic Pricing Models written by Steffen Christ and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-02 with Business & Economics categories.
Steffen Christ shows how theoretic optimization models can be operationalized by employing self-learning strategies to construct relevant input variables, such as latent demand and customer price sensitivity.
Behavioral Consequences Of Dynamic Pricing
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Author : David Prakash
language : en
Publisher: BoD – Books on Demand
Release Date : 2022-08-19
Behavioral Consequences Of Dynamic Pricing written by David Prakash and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-19 with Business & Economics categories.
Digital technologies are driving the application of dynamic pricing. Today, this pricing strategy is used not only for perishable products such as flights or hotel rooms, but for almost any product or service category. With dynamic pricing, retailers frequently adjust their prices over time to respond to factors such as demand, their supply and that of competitors, or the time of sale. Additionally, dynamic pricing allows retailers to take advantage of a large share of consumers' willingness to pay while avoiding losses from unsold products. Ultimately, this can lead to an increase in revenue and profit. However, the application of dynamic pricing comes with great challenges. In addition to the technological implementation, companies have to take into account that dynamic pricing can cause complex and unintended behavioral consequences on the consumer side. The key objective of this dissertation is to provide a deeper understanding of the impact of dynamic pricing on consumer behavior. To this end, this dissertation presents insights from four perspectives. First, how reference prices as a critical component in purchase decisions are operationalized. Second, how customers search for products priced dynamically, differentiated by business and private customers, as well as by different devices used for the search. Third, whether and how dynamic pricing influences the impact of internal reference prices on purchase decisions. Finally, this dissertation demonstrates that consumers perceive price changes as personalized in different purchase contexts, leading to reduced perceptions of fairness and undesirable behavioral consequences.
Mastering The Travel Intermediaries
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Author : Ben Vinod
language : en
Publisher: Springer Nature
Release Date : 2024-06-25
Mastering The Travel Intermediaries written by Ben Vinod and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-25 with Business & Economics categories.
This book chronicles the role of travel intermediaries: global distribution systems (GDS), travel management companies (TMC), and online travel agencies (OTA) in the distribution of travel products. The book covers the historical development of these intermediaries and explores their current state and future prospects. Almost six decades after the introduction of computerized reservations systems and four decades after the introduction of Global Distribution Systems that allowed travel agents to make automated airline bookings, the distribution of air products is amid a major transition. A fundamental change is pricing power, which shifts from the GDSs to the airlines for the indirect channel. These changes are driven by advancements in technology, market economics, and airline cost controls, leading to the emergence of new revenue models that will permanently alter the landscape of air distribution. As a result, travel intermediaries are experiencing the effects of these turbulenttimes and must adopt innovative approaches and initiatives to adapt and transform their business models rather than maintaining the status quo. In addition to the ongoing transformation, over the next decade, the advancements in emerging technologies like blockchain and decentralized digital identity will further revolutionize the distribution landscape across all sectors of the travel industry.
Pricing Strategy Implementation
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Author : Andreas Hinterhuber
language : en
Publisher: Routledge
Release Date : 2019-07-31
Pricing Strategy Implementation written by Andreas Hinterhuber and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-31 with Business & Economics categories.
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance. Pricing strategy development requires creativity, analytical rigor, and an ability to master the internal political competition for scarce resources, but it takes place in a well-defined environment. Fast forward to strategy implementation: competitors that stubbornly fail to behave according to assumptions, new entrants, internal resistance, new opportunities, changing customer preferences, leadership changes, regulatory interventions, or market growth rates that change unexpectedly are some of the intervening variables between the pricing strategy originally developed and the strategy actually implemented. This book provides the theories and best practices that enable the effective implementation of pricing strategies. It offers: a best practice overview on how to convert a pricing strategy into superior results insights from current academic research on driving profits via pricing strategy implementation examples on how to deal with digital transformation in the context of pricing tools and insights into how to overcome internal resistance, align the organization, and forge win-win relationships with customers Taking a new approach, Pricing Strategy Implementation is a critical and practical tool for practicing executives and managers, as well as academics and researchers in pricing, marketing strategy, and strategic management.
Rfid And Sensor Network Automation In The Food Industry
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Author : Selwyn Piramuthu
language : en
Publisher: John Wiley & Sons
Release Date : 2016-01-06
Rfid And Sensor Network Automation In The Food Industry written by Selwyn Piramuthu and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-06 with Technology & Engineering categories.
Radio Frequency Identification (RFID) is a key technology in the food industry that facilitates real-time visibility of items as they move through the supply chain and on to the end-consumer. Among all the currently available automatic identification technologies, RFID has clear dominance in terms of its ability to support real-time two-way communication, data storage and update, authentication, ambient condition sense and report, batch read without direct line-of-sight, operation in harsh environments and sensor-based applications. RFID and Sensor Network Automation in the Food Industry provides sufficient detail on the use of RFID and sensor networks from `farm to fork (F2F) to allow the reader to appreciate the myriad possible applications of RFID and associated sensor network systems throughout the entire food supply chain. This includes precision agriculture, the provision of seamless visibility in track and trace applications, reduction of wastage, identification of counterfeits and contamination sources, remaining shelf-life applications for perishables, and quality and safety measures, among others. Providing state-of-the-art information from peer-reviewed research publications as well as general industry trends, this book will be of interest to all stakeholders in the agri-food supply chain, and academics and advanced students with an interest in these fields.
The Righteous Brand
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Author : Max Blackston
language : en
Publisher: Taylor & Francis
Release Date : 2025-04-29
The Righteous Brand written by Max Blackston and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-29 with Business & Economics categories.
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love Is Not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today’s raging culture wars. Brand management now has to reach beyond traditional marketing objectives in order to encompass identity politics and corporate purpose. But with no grounding or guidance, marketers are swinging wildly from virtue signaling to “woke-washing”; and in the process, brands are being damaged and careers brought to an abrupt end. Uniquely, this book offers not only updated case studies and content relating to Max Blackston’s respected Consumer Brand Relationships model, but goes on to show how an extension of the Brand Relationship concept—to include the ethical, moral, and political values of brands as well as their brand images—provides the tools for managing brands in this new environment. This new set of Brands’ Moral Relationships allows a brand to embody the values of diverse groups of consumers, even strongly contrasting ones, and avoid becoming marooned in an identity-defined positioning. This book, besides being essential reading for practitioners, students, and researchers in marketing, advertising, and market research, provides fascinating insights for anyone who takes an interest in the brands they choose—or choose not—to buy.
Digitaler Tourismus
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Author : Uwe Weithöner
language : de
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2022-05-23
Digitaler Tourismus written by Uwe Weithöner and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-23 with Business & Economics categories.
Das Buch vermittelt die Tourismus- und Reisewirtschaft als eine globale Branche der angewandten Wirtschaftsinformatik. Sie erfordert multimediale Informations- und Kommunikationssysteme, Management-, Vertriebs- und Verarbeitungssysteme im Rahmen IT-basierter Prozesse. Fachleute der Angewandten Informatik sollen die Strukturen und Anforderungen verstehen, um innovative Systeme entwickeln und bereitstellen zu können. Fachleute des Tourismus- und Reisemanagements sollen innovative informationstechnologische Entwicklungen beurteilen sowie IT-Investitionen entscheiden können, um sie erfolgreich und resilient einzusetzen. Neben der umfassenden Aktualisierung erhalten die Mobilitätswende, der Online-Handel, die Vernetzung in Sozialen Medien, Big Data, Künstliche Intelligenz, Mixed Reality u.a.m in dieser dritten Auflage einen erweiterten Fokus. Das Buch unterstützt die Lehre und Forschung sowie die Unternehmenspraxis.
Leitfaden Digitale Transformation
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Author : Torsten Schwarz
language : de
Publisher: marketing-BÖRSE
Release Date : 2016-10-31
Leitfaden Digitale Transformation written by Torsten Schwarz and has been published by marketing-BÖRSE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-31 with Business & Economics categories.
Mehr als alles zuvor revolutioniert die Digitalisierung ganze Branchen. Was mit Smartphones begann, setzt sich über Wearables und intelligente Sensoren im Internet der Dinge fort. Für das Marketing ergeben sich ungeahnte Chancen, mehr über Kundenwünsche zu erfahren. Nur wer diese Informationen hat und nutzt, kann seinen Kunden im richtigen Moment das passende Angebot machen. Dieses Buch beschreibt, wie die digitale Transformation in der Praxis heute schon umgesetzt wird. Die Themen reichen vom digitalen Showroom über Lifecycle-Marketing bis zu Multibrand-Shops und Big Data. Immer wieder geht es um die Digitalisierung von Prozessen und den Weg zu einer vernetzten IT.
Kundengewinnung Und Kundenbindung Bei Presseabonnements
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Author : Thomas Breyer-Mayländer
language : de
Publisher: Springer-Verlag
Release Date : 2019-06-18
Kundengewinnung Und Kundenbindung Bei Presseabonnements written by Thomas Breyer-Mayländer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-18 with Business & Economics categories.
In diesem Buch erörtern Branchenexperten den aktuellen Stand sowohl bei der Neukundenakquise als auch beim Kundenmanagement und der strategischen Potenzialentwicklung im Pressevertrieb. Damit zeigen sie Fach- und Führungskräften in Verlags- und Medienhäusern, wie sie, gerade auch vor dem Hintergrund der zunehmenden digitalen Diversifikation der Produktangebote, ihre Kundenbeziehungen optimieren können. Die Orientierung am Kundennutzen als Basis für die Produktangebote und Produktformen hat zu einer größeren Komplexität der Produktpalette und damit zu einem sehr heterogenen Portfolio an Zielgruppenprodukten und Preismodellen geführt. Die Beiträge der Autoren stellen dar, wie nachhaltige Vermarktungserfolge erzielt werden können, die letztlich auf der Qualität und Werthaltigkeit der Kundenbeziehung beruhen.
Handbook Of Research On Big Data Storage And Visualization Techniques
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Author : Segall, Richard S.
language : en
Publisher: IGI Global
Release Date : 2018-01-05
Handbook Of Research On Big Data Storage And Visualization Techniques written by Segall, Richard S. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-05 with Computers categories.
The digital age has presented an exponential growth in the amount of data available to individuals looking to draw conclusions based on given or collected information across industries. Challenges associated with the analysis, security, sharing, storage, and visualization of large and complex data sets continue to plague data scientists and analysts alike as traditional data processing applications struggle to adequately manage big data. The Handbook of Research on Big Data Storage and Visualization Techniques is a critical scholarly resource that explores big data analytics and technologies and their role in developing a broad understanding of issues pertaining to the use of big data in multidisciplinary fields. Featuring coverage on a broad range of topics, such as architecture patterns, programing systems, and computational energy, this publication is geared towards professionals, researchers, and students seeking current research and application topics on the subject.