Personalmanagement Und Marketing
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Personalmanagement Und Marketing
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Author : Andre Dieckschulte
language : de
Publisher: Springer-Verlag
Release Date : 2016-03-04
Personalmanagement Und Marketing written by Andre Dieckschulte and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-04 with Business & Economics categories.
Personalmanagement und -marketing ist wesentlich mehr als Personalbeschaffung und die Formulierung von Stellenausschreibungen oder das bloße Verwalten von Kranken- und Gehaltsakten. Es enthält auch die Entwicklung des schon vorhandenen Personals. So sind etwa Fehlzeitkontrollen sowie die Ursachen und Vermeidung von Fehlzeiten interessante Aufgabengebiete, wobei bei vielen Vorgängen im Personalmanagement auch stets der Datenschutz eingehalten werden muss. Hinzu kommen Zielvereinbarungen hinsichtlich der Verbesserung von persönlichem Arbeitsverhalten und –einsatz und die Kontrolle auf Einhaltung. Dieses Buch will eine Hilfestellung für alle sein, welche erste Kenntnisse im Hinblick auf Führungspositionen im Personalmanagement erwerben wollen.
Personalmarketing Im Human Resource Management
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Author : Krasimira Nencheva
language : de
Publisher: Diplomica Verlag
Release Date : 2010
Personalmarketing Im Human Resource Management written by Krasimira Nencheva and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
Sp testens seit dem Marketing-Slogan von McKinsey War for Talents" ist unter Personalmanagement-Experten immer mehr von Begriffen wie High Potentials" und Talent-Management die Rede. Der demografische Wandel hat in den letzten Jahren zu einem Mangel an hoch qualifizierten Arbeitskr ften gef hrt, der sich in Deutschland in der Zukunft noch versch rfen wird. Das gilt besonders im Bereich der Auszubildenden und bei den Nachwuchskr ften aus dem Hochschulbereich. Diese und weitere Rahmenbedingungen, wie die Internationalisierung, die technologische Entwicklung und die zunehmende Mediennutzung, haben sich in den letzten Jahren gravierend ver ndert und das Thema Personalmarketing von einem Randbereich in dem Mittelpunkt der unternehmerischen Aufmerksamkeit ger ckt. F r die Unternehmen bedeutet das, dass sie ihre Kommunikationskonzepte zunehmend an die Erwartungen der j ngeren Zielgruppen anpassen sollten, wenn sie den Kampf um die Talente nicht verlieren wollen. Gerade bei der Generation der Millennials, die ein sehr deutlich ausgepr gtes Technologiebewusstsein besitzen, ist das mobile Ger t nicht mehr wegzudenken. Das Handy er ffnet somit auch f r Betreiber von Personalmarketing ganz neue Kommunikationsm glichkeiten. Durch die Entwicklung des WAP-Standards im Jahr 1997 wurde das Mobile Internet technologisch erm glicht. Es dauerte jedoch noch mehr als zehn Jahre, bis es den Durchbruch in den Massenmarkt geschafft hat. Im Jahr 2009 war es dann endlich so weit. Das Mobiltelefon hat sich langsam aber sicher in ein multimediales System mit unz hligen Funktionen verwandelt. Das Handy wird schon l ngst nicht mehr nur zum Telefonieren benutzt, sondern auch zum Musikh ren, um Fotos zu machen, als Wecker oder Organizer und immer mehr als Einstieg zum Mobile Internet. Den Benutzern stehen immer mehr Applikationen zur Verf gung. Personalmarketing-Verantwortliche kommen auch an diesem Trend nicht vorbei. Zu HR-Zwecken wurden bereits einige mobile Kampagnen durchgef hrt. Die erste
Human Resource Management And Internal Marketing
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Author : Teena Mishra
language : en
Publisher: Taylor & Francis
Release Date : 2022-12-30
Human Resource Management And Internal Marketing written by Teena Mishra and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-30 with Business & Economics categories.
This book explains various key concepts of internal marketing and its relation to human resource management, commitment, service quality, market orientation, etc. Various human resource models are insufficient to define internal marketing. Therefore there is a need to focus on the models and key concepts of human resource management and internal marketing and in what way they contribute to organizational success. It involves motivation, internal market research, internal communication, internal segmentation, employee retention, inter-functional coordination, and internal branding. The current need for human resource management is to link human resource management and marketing practices which are called internal marketing. Internal marketing plays an eminent role in organizational success. This book helps students, practitioners, start-ups, and educationists. This is a research monograph that will assist an organization to decide the future of human resource management as well as organizational development. This book is for marketing as well as human resource discipline, as internal marketing is the integration of marketing and human resource management. Due to new technology, globalization, and liberalization market need and demand are also changing, thus it is necessary to understand new trends in the application of human resources. Therefore, it is necessary to motivate and satisfy internal customers and make them market and skill-oriented.
Hr And Marketing Power Partners
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Author : Will Ruch
language : en
Publisher: Will Ruch; Pat Nazemetz
Release Date : 2012-07-16
Hr And Marketing Power Partners written by Will Ruch and has been published by Will Ruch; Pat Nazemetz this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-16 with Business & Economics categories.
HR and Marketing have transformed themselves into disciplines with a strategic voice. Now it's time they team up for even greater business performance. HR and Marketing: Power Partners will energize a new relationship based on a shared interest in loyalty and engagement. Power Partners is the brainchild of real-life collaborators Patricia Nazemetz, former CHRO, Xerox Corporation and Will Ruch, CEO of Versant, a full-service branding and marketing firm. Nazemetz and Ruch joined forces on internal branding that inspired employee loyalty, commitment and 110% effort. Through in-depth interviews with the nation's top executives, Nazemetz and Ruch share the secrets to HR-Marketing collaboration and the business value it can bring to every organization. & ;& ;Social media has moved branding into the hands of individuals, leaving corporations to participate in, rather than control, their own reputation. How do organizations respond in this changing environment to ensure that customer loyalty and employee commitment will continue? & ;HR and Marketing: Power Partners shines light on the power HR and Marketing have to achieve these business goals by driving their corporate brand together. For HR professionals, Power Partners is a valuable resource on ways to re-invent the employee value proposition to reach today's talent pool. It's also a must-read for marketing executives and corporate leaders who recognize that talent is what ultimately fuels business success.& ;& ;For HR executives and frontline leaders& ;- Power up your talent acquisition and retention& ;- Inspire loyalty, commitment and 110% effort& ;- Drive talent strategy that adds direct business value& ;& ;For Marketing professionals& ;- Make your brand a talent magnet& ;- Engage employees that can reflect the brand& ;- Build customer loyalty& ;& ;For Corporate leaders& ;- Attract the talent that fuels business strategy& ;- Align employees with business goals& ;- Create your competitive advantage
Hr Marketing From Job Advertising To Employer Branding
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2018-06-25
Hr Marketing From Job Advertising To Employer Branding written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-25 with Business & Economics categories.
Seminar paper from the year 2016 in the subject Leadership and Human Resources - Employer Branding, grade: 2,3, University of applied sciences, Munich, language: English, abstract: This paper discusses the development of HR Marketing and how Organisations have recruited, engaged and retained their employees. The analyses of various HR Marketing Tools will give the reader an understanding of the different marketing methods companies can use to recruit employees according to the size, strategy or external factors a company could possibly deal with. Furthermore, the Assignment will highlight the impact of the Global Financial Crisis on organizational structures and Human Resource Management in particular. Additionally, the reader will be able to examine the evolution of Employer Branding, new method companies use to manage and retain talent. With the use of Southwest Airlines as a successful example of implementing Employer Branding in an internal and external concept, the reader will get a clear image of the impact that employer branding can have to successfully recruit, engage and to retain talent.
Corporate Reputations Branding And People Management
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Author : Graeme Martin
language : en
Publisher: Routledge
Release Date : 2006
Corporate Reputations Branding And People Management written by Graeme Martin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda. This contribution lies in four key areas: organizational communications strategies, developing compelling employee value propositions and employer branding; HR strategies, employer of choice policies and talent management; creating new forms of psychological contracts and building stronger individual-organizational linkages through employee identification, employee commitment and psychological ownership; and in developing supportive employee behaviors. The book is based on a new model of the links between HR, corporate reputation and branding, developed from an extensive review and synthesis of different bodies of management literature. This model has been refined from extensive case research and practical experience in building corporate reputations and brands. Specially researched cases include Orange, Aegon, Scottish Enterprise, Hudson International, BSkyB, Standard Life Investments and the Royal Bank of Scotland.
Hr Marketing From Job Advertising To Employer Branding
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Author : Julia Wimmers
language : en
Publisher: GRIN Verlag
Release Date : 2009-10-19
Hr Marketing From Job Advertising To Employer Branding written by Julia Wimmers and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-19 with Business & Economics categories.
Research Paper (undergraduate) from the year 2009 in the subject Leadership and Human Resources - Employer Branding, grade: 1.0, Munich University of Applied Sciences, course: Human Resource Management, language: English, abstract: The most popular measures in the field of HR Marketing like Job and Image Advertising, HR Consultants, Corporate Culture, Applicant Relationship Management and Employer Branding in particular are evaluated with the four criteria costs, company size, target function and target group. The evaluation with four different parameters results from the fact, that each company has to find out which measures fit best to support the fulfilment of its individual HR targets. As there exists no common HR Marketing strategy which serves all kinds of companies.
Hrm And Marketing Orientation In The New Era
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Author : Panagiotis Kyriazopoulos
language : en
Publisher: Nova Science Publishers
Release Date : 2013
Hrm And Marketing Orientation In The New Era written by Panagiotis Kyriazopoulos and has been published by Nova Science Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Human capital categories.
This text is devoted to the role of human resources in todays post-industrial era. As we leave the 2nd Industrial Revolution, we are entering the 3rd Industrial Revolution, which is characterised as 'the information society and network age'. In this time of transition, in some countries, human resource is often seen as software that can be amended at relative ease in order to achieve the optimum cost, whereas other countries theorize that it resembles more of a piece of hardware that cannot be upgraded but only replaced. These aspects are covered in this book, and addressed through research by the authors in individual subject areas.
Effective Human Resource Management In The Sales Force
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Author : Rene Y. Darmon
language : en
Publisher: Praeger
Release Date : 1992-10-23
Effective Human Resource Management In The Sales Force written by Rene Y. Darmon and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-10-23 with Business & Economics categories.
This non-conventional book provides a human resource perspective to sales force management. It describes sales forces as complex systems of human interactions and shows how a decision in one area is likely to have direct, but also more or less desirable and lasting effects, on other aspects of the sales force. Managing human resources is no simple task, and in a sales force context, the difficulty is compounded by the fact that managers often have limited control and knowledge of what salespeople do once in the field. The book addresses most sales force human resource decisions by contrasting prevalent industry practices with relevant research findings that could bear on sales force management and by showing how a simple managerially oriented tool can capture much of the sales force system's complexity. Special attention is devoted to such questions as how to identify top sales producers; how to generate candidates from the best sources of salespeople; how to select and hire the best sales producers; how to enhance and maintain sales effectiveness over time; how to set up effective compensation and sales quota plans; and how to manage sales force turnover. This book will help sales managers and supervisors to take a more integrated view to sales management. It can also help salespeople to be more effective in their tasks and to prepare them for a career in management.
Use Of Market Data In The Recruitment Of High Potentials
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Author : Jan Posthumus
language : en
Publisher: Springer
Release Date : 2015-06-18
Use Of Market Data In The Recruitment Of High Potentials written by Jan Posthumus and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-18 with Business & Economics categories.
In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such as segmentation and targeting in the recruitment of high potentials in the pharmaceutical industry. The implementation of these instruments can best be understood as the result of an interaction between four categories: the identified internal need for certain groups of high potentials; the scarcity of these groups of high potentials in the market; the attitudes, opinions, and strategies within human resources; and the technological capabilities. Depending on the situation, different recruitment instruments are used to recruit high potentials. However, the interviewees did not use an explicit high potential recruitment profile, though they implicitly search for varying combinations of high-potential characteristics such as: intelligence and agility, engagement, the ability to perform in various environments, and the ability to manage one’s energy levels.