Perspectives On Localization
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Perspectives On Localization
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Author : Keiran J. Dunne
language : en
Publisher: John Benjamins Publishing
Release Date : 2006-05-10
Perspectives On Localization written by Keiran J. Dunne and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-05-10 with Language Arts & Disciplines categories.
Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today’s global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including: • Return on investment and the localization business case • Localization cost drivers and cost-containment strategies • Localization quality and customer-focused quality management • Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs) • Using a meta-language to facilitate accurate translation of disembodied content • The case for managing source-language terminology • Terminology management in the localization process • Reconciling industry needs and academic objectives in localization education • Localization standards and the commoditization of linguistic information • The creation and application of language industry standards • Rethinking customer-focused localization through user-centered design • Moving from translation reuse to language reuse
Perspectives On Localization
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Author : Keiran J. Dunne
language : en
Publisher: John Benjamins Publishing
Release Date : 2006-01-01
Perspectives On Localization written by Keiran J. Dunne and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with Business & Economics categories.
Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today's global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including: Return on investment and the localization business case Localization cost drivers and cost-containment strategies Localization quality and customer-focused quality management Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs) Using a meta-language to facilitate accurate translation of disembodied content The case for managing source-language terminology Terminology management in the localization process Reconciling industry needs and academic objectives in localization education Localization standards and the commoditization of linguistic information The creation and application of language industry standards Rethinking customer-focused localization through user-centered design Moving from translation reuse to language reuse
Translation Globalisation And Localisation
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Author : Wang Ning
language : en
Publisher: Multilingual Matters
Release Date : 2008-03-28
Translation Globalisation And Localisation written by Wang Ning and has been published by Multilingual Matters this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-28 with Language Arts & Disciplines categories.
The global/local distinction has changed significantly, and the topic has been heatedly debated in literary and cultural as well as translation scholarship. In this age of globalisation, the traditional definition of translation has been altered. In the present anthology, translation is viewed as a cultural and political practice, and accordingly translation studies is based on a heightened awareness of global/local tensions in translation and of its moderating and transforming impact on local cultural paradigms. All the essays in this anthology deal with issues of translation from a cultural and theoretic perspective with regard to tensions and conflicts between global and local interests and values. No matter how different their approaches may seem, the essays are thematically integrated to discuss translation in a dialectical framework: either “globalising” Chinese issues internationally, or “localising” general and international issues domestically.
Localization In Saudi Arabia
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Author : Adel S. Aldosary
language : en
Publisher:
Release Date : 2011
Localization In Saudi Arabia written by Adel S. Aldosary and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with BUSINESS & ECONOMICS categories.
This book examines the concept, understanding, aim, implementation and consequences of Saudization in reasonably large influence areas starting from human resources activities to policy level. It investigates the unique characteristics of society, culture and religion, as well as the labour market and relevant policies of Saudi Arabia which directly or indirectly affects the localisation. It also considers the effects on the home countries of the migrant workers on a limited scale ...
Localization In Saudi Arabia
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Author : Adel S. Aldosary
language : en
Publisher:
Release Date : 2011
Localization In Saudi Arabia written by Adel S. Aldosary and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Economic development categories.
This book examines the concept, understanding, aim, implementation and consequences of Saudization in reasonably large influence areas starting from human resources activities to policy level. It investigates the unique characteristics of society, culture and religion, as well as the labour market and relevant policies of Saudi Arabia which directly or indirectly affects the localisation. It also considers the effects on the home countries of the migrant workers on a limited scale....
Translation And Web Localization
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Author : Miguel A. Jimenez-Crespo
language : en
Publisher: Routledge
Release Date : 2013-11-07
Translation And Web Localization written by Miguel A. Jimenez-Crespo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-07 with Language Arts & Disciplines categories.
Web localization is a cognitive, textual, communicative and technological process by which interactive web texts are modified to be used by audiences in different sociolinguistic contexts. Translation and Web Localization provides an in-depth and comprehensive overview into this emerging field of study. The book covers the key areas and main theoretical and practical approaches of the subject, rather than a step by step practical guide. Topics covered include the often controversial definition of localization, how the process develops, what constitutes a text in this process, digital genre theory and its implications, and how to conduct research or training in this field. The book concludes with a look into the dynamic nature of web localization and the forces, such as crowdsourcing, that are reshaping web localization and translation as we know it. In light of the deep changes brought by the Internet, Translation and Web Localization is an indispensable book for researchers, postgraduate and advanced undergraduate students of translation studies, as well as practitioners and researchers in related fields such as computational linguistics, applied linguistics, Internet linguistics, digital genre theory and web development.
Localizing Global English
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Author : Hikyoung Lee
language : en
Publisher: Routledge
Release Date : 2020-09-29
Localizing Global English written by Hikyoung Lee and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-29 with Education categories.
English is the most widely taught and learned language in the world and is used for communication among speakers from different language backgrounds. How it can be effectively taught and learned, what English means to, and how it can be "owned" by, non-native speakers of English in Asia and elsewhere, are all issues that warrant contemplation. This edited collection addresses these issues and more by looking at a wide range of topics that are relevant and timely in contexts where English is taught as a foreign language. The authors offer novel perspectives gleaned from theory and actual practice that can inform English language teaching in Asia and beyond. This book will be of interest to researchers, policymakers, curriculum developers, and practitioners in the field of English teaching and learning.
Translation And Localization
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Author : Bruce Maylath
language : en
Publisher: Routledge
Release Date : 2019-05-16
Translation And Localization written by Bruce Maylath and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-16 with Language Arts & Disciplines categories.
Detailed yet accessible, Translation and Localization brings together the research and insights of veteran practicing translators to offer comprehensive guidance for technical communicators. The volume begins with the fundamentals of translation before leading readers through the process of preparing technical documents for translation. It then presents the broader area of localization, again beginning with its key competencies. Concluding chapters examine the state of the field as computers take on more translation and localization work. Featuring real-life scenarios and a broad range of experienced voices, this is an invaluable resource for technical and professional communicators looking to expand into international markets. This book will be of interest to students of ethnic conflict, Asian politics, and security studies.
New Perspectives In Cerebral Localization
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Author : Richard A. Thompson
language : en
Publisher:
Release Date : 1982-01-01
New Perspectives In Cerebral Localization written by Richard A. Thompson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982-01-01 with categories.
The Translation Of Realia And Irrealia In Game Localization
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Author : Silvia Pettini
language : en
Publisher: Routledge
Release Date : 2021-09-19
The Translation Of Realia And Irrealia In Game Localization written by Silvia Pettini and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-19 with Language Arts & Disciplines categories.
This book explores the impact of a video game’s degree of realism or fictionality on its linguistic dimensions, investigating the challenges and strategies for translating realia and irrealia, the interface of the real world and the game world where culture-specificity manifests itself. The volume outlines the key elements in the translation of video games, such as textual non-linearity, multitextuality, and playability, and introduces the theoretical framework used to determine a game’s respective degree of realism or fictionality. Pettini applies an interdisciplinary approach drawing on video game research and Descriptive Translation Studies to the linguistic and translational analysis of in-game dialogs in English-Italian and English-Spanish language pairs from a corpus of three war video games. This approach allows for an in-depth look at the localization challenges posed by the varying degree of realism and fictionality across video games and the different strategies translators employ in response to these challenges. A final chapter offers a comparative analysis of the three games and subsequently avenues for further research on the role of culture-specificity in game localization. This book is key reading for students and scholars interested in game localization, audiovisual translation studies, and video game research.