Pioneering New Products
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Pioneering New Products
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Author : Edwin E. Bobrow
language : en
Publisher: Irwin Professional Publishing
Release Date : 1987
Pioneering New Products written by Edwin E. Bobrow and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Discusses product life cycles, new technology, new brands, repositioning, distribution, new product development and design, marketing plans, and pricing
Pioneering New Products And Services In An E Commerce Setting
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Author : Eric Deakins (Ph.D.)
language : en
Publisher:
Release Date : 2002
Pioneering New Products And Services In An E Commerce Setting written by Eric Deakins (Ph.D.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Electronic commerce categories.
Pioneering New Serials Frontiers
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Author : Christine Christiansen
language : en
Publisher: Routledge
Release Date : 2021-11-19
Pioneering New Serials Frontiers written by Christine Christiansen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-19 with Language Arts & Disciplines categories.
Pioneering New Serials Frontiers: From Petroglyphs to Cyberserials represents the proceedings from the North American Serials Interest Group's annual conference held at the University of New Mexico in Albuquerque. From librarians, publishers, vendors, and scholars, this collection provides many perspectives on the issues and problems facing everyone involved in producing, maintaining, and using journal literature. You will gain insight, ideas, and some practical skills for dealing with the changing world of serials. Pioneering New Serials Frontiers includes presentations from the conference's plenary sessions, the discussions from concurrent sessions, and the summary reports of each of the preconferences and workshops. Just as the attendees did, you'll have the opportunity to acquire specialized knowledge of standards for Electronic Data Exchange and to develop new skills as risktakers. You'll also learn the answers to these questions: How do you manage the ever-growing and increasingly complex arena of electronic serials? What does the serialist need to know about copyright issues and electronic product licensing? How does one evaluate and select Internet resources--and once selected, how are they cataloged and maintained? What is the role of the paper-based journal . . . from a publisher's perspective? How is electronic publishing making inroads in scholarly publishing? How should we bridge the gap between the Internet and libraries? What's the best way to educate and retrain serialists for change? Whether you were in attendance at this conference or not, Pioneering New Serials Frontiers is the resource that recaps all that transpired. From technical service concerns and customer relations to management strategies and working with the Web, the variety of topics covered in this book helps confirm that today's serialist must contend with and manage new formats, new standards, and new technologies.
Pioneering New Perspectives In The Fashion Industry
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Author : Elaine L Ritch
language : en
Publisher: Emerald Group Publishing
Release Date : 2023-05-18
Pioneering New Perspectives In The Fashion Industry written by Elaine L Ritch and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-18 with Business & Economics categories.
Tailored for fashion students and equally relevant for fashion professionals, Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation presents a ground-breaking, comprehensive and cutting-edge analysis of the challenges and opportunities reshaping the global fashion industry.
Pioneering Versus Early Following In New Product Markets
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Author : Kannan Srinivasan
language : en
Publisher:
Release Date : 1986
Pioneering Versus Early Following In New Product Markets written by Kannan Srinivasan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Marketing categories.
Market Share Rewards To Pioneering Brands
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Author : Glen L. Urban
language : en
Publisher: Forgotten Books
Release Date : 2015-06-12
Market Share Rewards To Pioneering Brands written by Glen L. Urban and has been published by Forgotten Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-12 with Business & Economics categories.
Excerpt from Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications One strategy for new product development is based on innovation and the creation of new markets. It is expensive and risky (Urban and Hauser, 1980). The costs of development are often large and the first firm in a market must allocate funds to make consumers aware of its product and convince them to buy it. The risk of failure is high because the potential demand is not known with certainty. An alternative strategy is based on being the second (or later) entrant into the market. The costs may be lower since the innovator has created the primary demand and the basic product design exists; the risk also may be less because a proven demand exists. If an equal market share can be gained, this stratregy could be more profitable. If, on the other hand, as a result of being the first entrant in a market, a dominant market share is achieved and maintained, the innovation strategy may be superior. The purpose of this paper is to investigate the market share effects of being a pioneering brand. If the market grants a long-run market share reward to early entrants, this would encourage innovation. From a public policy point of view, this would serve a similar function to that of patents by providing an additional reward to innovators. Although patents sometimes provide protection, in many cases they are ineffective because of difficulties of establishing and protecting the rights and the ability of other firms to invent around the patent as technology advances (von Hippel, 1982). This difficulty of protecting an innovation is compounded by the fact that imitators generally take less time and require fewer funds to copy the innovation (Mansfield, Schwartz, and Wagner, 1981). If pioneering brands earn a long run market share advantage, the effectiveness of patent protection may be less critical in providing incentives for innovation and firms may be more willing to innovate without patent protection. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
The Successful Product Pioneer
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Author : Mark Simon
language : en
Publisher:
Release Date : 2013
The Successful Product Pioneer written by Mark Simon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Previous research regarding innovative product introduction has often resulted in opposing outcomes. Some researchers have argued that market pioneers attain superior market share, achieve higher profitability, establish superior reputations, and gain cost advantages over later entrants while other research has found that pioneers frequently fail and have lower performance than those who follow. Since new product introduction is a vital part of small business success, the following questions are examined: does internal commitment strengthen the relationship between market pioneering and performance? And does adaptability strengthen the relationship between market pioneering and performance in small business? Data were gathered from close-ended surveys sent to 61 small Georgia-based computer firms with fewer than 100 employees. Findings showed that one commitment factor, the entrepreneur's confidence, was associated with improved performance of pioneering products. Two adaptability factors, corporate entrepreneurship and environmental dynamism, were shown to positively modify the relationship between pioneering and product performance. (SFL).
Entrepreneurial Marketing
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Author : Leonard M. Lodish
language : en
Publisher: John Wiley & Sons
Release Date : 2002-03-14
Entrepreneurial Marketing written by Leonard M. Lodish and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-14 with Business & Economics categories.
The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet
The Strategic Advantage Of New Product Pioneering
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Author : Anthony Di Benedetto
language : en
Publisher:
Release Date : 2014
The Strategic Advantage Of New Product Pioneering written by Anthony Di Benedetto and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
The study explores how managers working for Chinese manufacturing firms and service providers perceive the strategic advantages and the risks of pioneering in a new product category. We develop a set of principles of product advantage and risk from the literature and test our propositions using a sample of senior managers working in China. We discuss the implications of our results for firms seeking to enter the Chinese market or to defend their home markets from attack by a Chinese firm.
Business Model Pioneers
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Author : Kai-Ingo Voigt
language : en
Publisher: Springer
Release Date : 2016-07-28
Business Model Pioneers written by Kai-Ingo Voigt and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-28 with Business & Economics categories.
Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.