Powerful Products
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Powerful Products
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Author : Roger Bean
language : en
Publisher: Amacom Books
Release Date : 2000
Powerful Products written by Roger Bean and has been published by Amacom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Successful new product development is crucial to building and maintaining a competitive position for any company. This text offers a strategic method for integrating the corporate strategic plan, clearly defined markets, and a repeatable development process into a new product development program.
The Power Of Product Platforms
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Author : Alvin P. Lehnerd
language : en
Publisher: Simon and Schuster
Release Date : 2011-11-01
The Power Of Product Platforms written by Alvin P. Lehnerd and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-01 with Business & Economics categories.
Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, PRODUCT PLATFORMS. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology. The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort. Drawing on in-depth case studies and personal experience with successful companies such as Hewlett-Packard, EMC, Black & Decker, and Boeing, Meyer and Lehnerd show managers how to create extraordinary products and thereby set the standard for combined value and cost leadership in their products. They argue that when a company's products are robust—highly functional, elegant in their design, reasonably priced, and a pleasure to use—the corporation will be equally robust. More importantly, The Power of Product Platforms reveals the methodology and organizational approach for designing, developing, and revitalizing strong products that enable the firm to make the transition from one generation of technology to the next. The authors also explain how well-designed product platforms can generate streams of derivative products through a continuous systematic process of renewal. Meyer and Lehnerd apply this methodology to a broad range of industries; manufacturing in both consumer and industrial markets, software firms, and Internet information services providers. This clear prescription for transforming the bottom line by aggressively managing product development and innovation will become required reading for large and small corporations alike, including entrepreneurs, all of whom depend on the excellence of their new products for growth.
Creating Powerful Brands
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Author : Leslie de Chernatony
language : en
Publisher: Routledge
Release Date : 2010-10-28
Creating Powerful Brands written by Leslie de Chernatony and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-28 with Business & Economics categories.
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.
20 Recession Proof Products To Sell
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Author : Patrick Robertson
language : en
Publisher:
Release Date : 2012-11-16
20 Recession Proof Products To Sell written by Patrick Robertson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-16 with categories.
There are products that can stand the test of time! One of the top rules in marketing is to offer products that people need because then it is highly likely to be saleable. But then, the needs of people evolve and so we see products come and go or the highly saleable ones getting revamped in order to stay profitable.There are some products that will always appeal to people. The product may not cater to a basic need; nonetheless, it is considered something that is essential and cannot be dispensed with.This book will give you 20 of them! We will also give you the advertising strategies you will need to market these niche products. You will get examples of keywords and key phrases to use, recommendations for graphics, content ideas and suggestions for special offers and bonuses to implement.No matter how hard it is to sell to consumers nowadays, any of these niches have a place in the consumers' heart and wallet. As long as you maintain their appeal to the consumer taste and keep the price reasonably within their budget range, these products are sure to succeed and will be incapable of failing, yes, even in a recession.
Loved
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Author : Martina Lauchengco
language : en
Publisher: John Wiley & Sons
Release Date : 2022-04-12
Loved written by Martina Lauchengco and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-12 with Business & Economics categories.
Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.
Power Of Habit Forming Products How To Create Engaging And Addictive Product Experiences
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Author : DR. PRIYAVRAT SANYAL
language : en
Publisher: Book Rivers
Release Date : 2023-02-20
Power Of Habit Forming Products How To Create Engaging And Addictive Product Experiences written by DR. PRIYAVRAT SANYAL and has been published by Book Rivers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-20 with Antiques & Collectibles categories.
Ai For Marketing And Product Innovation
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Author : A. K. Pradeep
language : en
Publisher: John Wiley & Sons
Release Date : 2018-12-06
Ai For Marketing And Product Innovation written by A. K. Pradeep and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-06 with Business & Economics categories.
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
The Health Detective S 456 Most Powerful Healing Secrets Volume 1 Of 3 Easyread Super Large 20pt Edition
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Author :
language : en
Publisher: ReadHowYouWant.com
Release Date :
The Health Detective S 456 Most Powerful Healing Secrets Volume 1 Of 3 Easyread Super Large 20pt Edition written by and has been published by ReadHowYouWant.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Intimate Leadership
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Author : Jayaram Rajaram
language : en
Publisher: Notion Press
Release Date : 2023-11-15
Intimate Leadership written by Jayaram Rajaram and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-15 with Business & Economics categories.
Intimate Leadership is a book for every corporate leader, startup founder, family-business owner or entrepreneur who wishes to build a long-term, profitable consumer-products business. The book is for those looking for simple yet timeless and powerful people-oriented solutions in an ever-changing world. Jayaram draws from his 21 years of experience managing and reinventing Bril-an iconic, Indian, heritage brand that so many of us have grown up using and loving. Bril has touched the lives of more than 480 million consumers since 1964. The book seamlessly moves from Jayaram’s personal leadership experiences and learnings of how he has kept Bril relevant to today’s consumers, to decoding leadership and branding secrets of legendary brands and nimble new-age startups. The book is easy to read and gives phenomenal insights on how to build world-class consumer-products brands that connect emotionally and stick for decades in the minds of consumers. Use this book if you wish to learn how to build a great, profitable, and enduring consumer-products company in a dynamic, fast-changing world.
Brand Advocates
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Author : Rob Fuggetta
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-06
Brand Advocates written by Rob Fuggetta and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-06 with Business & Economics categories.
"The ultimate guidebook to brand advocacy." PORTER GALE, former VP of Marketing, Virgin America Brand Advocates are your most loyal, passionate, and engaged customers, and your best marketers. They don't just buy your products they sell your products for you. Brand Advocates tweet, blog, and Yelp about you; they praise you with five-star reviews on Amazon and TripAdvisor; they talk you up in social networks, online communities, and over coffee; and they defend you from detractors. Do you know who your Brand Advocates are? Are you systematically leveraging them to get more brand and product recommendations as well as drive sales? If you're not, you're missing the most powerful opportunity to turn likes into leads and social media into sales. Brand Advocates teaches you how to turn your enthusiastic customers into a powerful and sustainable marketing force. Through a step-by-step playbook and real-world examples, you'll learn exactly what it takes to build and activate your Advocate Army, from identifying your Advocates to energizing them and tracking results. By following this strategic and sustainable approach, you'll soon be able to: Discover who your Brand Advocates are and what makes these influential customers tick Create and grow your Advocate Army by continuously identifying Advocates on digital, social, and mobile channels Energize and mobilize your Advocate Army to recommend your brand and products, boost sales, and defend you from social media ambushes Reward your Advocates by giving them what they crave most Measure results and ROI from advocacy programs Every company in the world including yours! has Brand Advocates. Get more value from your social media marketing and transform your company by unleashing the most powerful marketing force you have. Your Advocate Army is ready and waiting to build your brand and business.
