Pr Technology Data And Insights

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Pr Technology Data And Insights

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Author : Mark Weiner
language : en
Publisher: Kogan Page Publishers
Release Date : 2021-04-03

Pr Technology Data And Insights written by Mark Weiner and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-03 with Business & Economics categories.

Data, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability. Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive attention and organizational investment. While "building buzz" or "breaking through the media clutter" may have been adequate measures of success in the past, the top executives who fund and evaluate corporate communications expect much more, including a quantifiable and positive return on PR investment. Leaders assume that corporate communications and PR professionals already understand the fundamentals of business, and they expect an ability to contextualize PR objectives, outputs and outcomes in the language of business. PR Technology, Data and Insights helps communications professionals understand the purpose-built technologies, data assets and actionable insights available to them while sharing best practices to apply these assets for improved PR performance over time, versus objectives and against competitors. Using case studies from industries as varied as financial services, technology, travel, automotive and more, along with best practice examples from Adobe, Mastercard, Southwest, Ford and other world class organizations, PR Technology, Data and Insights shows professional communicators how to optimize technology, lead with data, quantify PR's ability to convert public relations outputs to business outcomes, and deliver insights that empower executive decision-making.

Public Relations And The Rise Of Ai

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Author : Regina Luttrell
language : en
Publisher: Taylor & Francis
Release Date : 2025-02-19

Public Relations And The Rise Of Ai written by Regina Luttrell and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-19 with Language Arts & Disciplines categories.

This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication. One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to mitigate these risks and ensure that PR strategies are aligned, offering practical guidance on maintaining trust and authenticity in PR practices. Readers will learn to leverage AI for enhanced communication strategies and real-time audience engagement while navigating the ethical and legal implications of AI in PR. Featuring contributions from leading scholars, the book includes case studies and examples of AI-driven PR practices, showcasing innovative approaches and lessons from well-known brands. It offers a global perspective on AI’s impact on PR, with insights for practitioners and scholars worldwide. This book equips public relations educators, researchers, and professionals with the knowledge and tools they need in the changing landscape of communication in the age of AI.

Handbook On Digital Corporate Communication

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Author : Vilma Luoma-aho
language : en
Publisher: Edward Elgar Publishing
Release Date : 2023-05-09

Handbook On Digital Corporate Communication written by Vilma Luoma-aho and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-09 with Business & Economics categories.

This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital technologies and digitalisation processes on corporate communication.

Public Relations And The Digital

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Author : Clea Bourne
language : en
Publisher: Springer Nature
Release Date : 2022-09-29

Public Relations And The Digital written by Clea Bourne and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-29 with Language Arts & Disciplines categories.

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

Navigating Digital Communication And Challenges For Organizations

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Author : Andrade, José Gabriel
language : en
Publisher: IGI Global
Release Date : 2022-04-15

Navigating Digital Communication And Challenges For Organizations written by Andrade, José Gabriel and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-15 with Business & Economics categories.

Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.

Mastering Commtech

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Author : Uwe Seebacher
language : en
Publisher: Springer Nature
Release Date : 2025-08-30

Mastering Commtech written by Uwe Seebacher and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-30 with Business & Economics categories.

This edited collection by over 30 industry experts and scholars explores how communication departments can digitize processes to continue contributing to their companies' success. It deals with key questions such as the necessity of digitalizing corporate communication, optimal data for success, KPI reporting solutions, and the role of data storytelling and artificial intelligence. Additionally, it covers future-relevant roles and skills, essential tools and trends, and crucial aspects of upcoming technologies that promise to change the world of corporate communications. A must-read for practitioners at all levels, this book serves as a reference for keen MBA graduates and journalists who are keen to explore corporate communications as a future career option.

Responsibility In Strategic Communication

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Author : Denisa Hejlová
language : en
Publisher: Emerald Group Publishing
Release Date : 2025-02-17

Responsibility In Strategic Communication written by Denisa Hejlová and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-17 with Business & Economics categories.

Responsibility in Strategic Communication offers a profound exploration into responsible strategic communication, differentiating genuine commitment from mere promises of responsibility.

Our Future In Public Relations

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Author : Ken Kerrigan
language : en
Publisher: Emerald Publishing Limited
Release Date : 2020-08-17

Our Future In Public Relations written by Ken Kerrigan and has been published by Emerald Publishing Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-17 with Business & Economics categories.

In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, or rather more important than ever before as a driver of purpose-driven organizations.

The Pursuit Of Reputation Unlocking The Power Of Public Relations

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Author : Amith Prabhu
language : en
Publisher: Westland Business
Release Date :

The Pursuit Of Reputation Unlocking The Power Of Public Relations written by Amith Prabhu and has been published by Westland Business this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.

Discover the art of thriving in India's ever-shifting PR landscape with insights from 75+ seasoned experts who will help you chart a path towards modern-day brand management in uncertain times. This is a new era for public relations. Never before has reputation been so important, and never before so fraught. At a time when thoughtfulness, transparency and authenticity are seen as key tenets, navigating India’s unique cultural, social and economic diversities poses a challenge both for fresh professionals and seasoned leaders. Added to this are emergent technologies across fields. PR professionals have but one choice: adapt to these far-reaching transformations and survive. The Pursuit of Reputation is a one-stop survival guide to this new world. At the heart of this book lies a profound recognition that the way we communicate is undergoing an enormous shift thanks to the growing influence of social media, the rise of influencers, data-driven decision-making and the blurring of lines between earned, owned and paid media. But with shifts come new opportunities—PR professionals are uniquely placed in this matrix to enhance brand reputation, engage stakeholders and drive impactful campaigns that strongly resonate with consumers. With expert insights from seventy-five acclaimed PR professionals working across industry sectors and geographies, the book offers PR strategies for navigating an uncertain environment. It also envisions a future that PR professionals can build: one based on emotional sensitivity, thoughtful responsibility and a healthy respect for environmental, social and governance issues. An essential read for anyone seeking to understand the art of crafting reputations.

Public Relations In Business Building And Protecting Your Reputation

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Author : Cybellium Ltd
language : en
Publisher: YouGuide Ltd
Release Date : 2024-10-26

Public Relations In Business Building And Protecting Your Reputation written by Cybellium Ltd and has been published by YouGuide Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-26 with categories.

Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com