Public Relations And The Rise Of Ai
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Public Relations And The Rise Of Ai
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Author : Regina Luttrell
language : en
Publisher: Taylor & Francis
Release Date : 2025-02-19
Public Relations And The Rise Of Ai written by Regina Luttrell and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-19 with Language Arts & Disciplines categories.
This book explores the potential of artificial intelligence (AI) to transform public relations (PR) and offers guidance on maintaining authenticity in this new era of communication. One of the main challenges PR educators, researchers, and practitioners face in the AI era is the potential for miscommunication or unintended consequences of using AI tools. This volume provides insights on how to mitigate these risks and ensure that PR strategies are aligned, offering practical guidance on maintaining trust and authenticity in PR practices. Readers will learn to leverage AI for enhanced communication strategies and real-time audience engagement while navigating the ethical and legal implications of AI in PR. Featuring contributions from leading scholars, the book includes case studies and examples of AI-driven PR practices, showcasing innovative approaches and lessons from well-known brands. It offers a global perspective on AI’s impact on PR, with insights for practitioners and scholars worldwide. This book equips public relations educators, researchers, and professionals with the knowledge and tools they need in the changing landscape of communication in the age of AI.
The Nexus Of Influence A Guide To Mastering Public Relations
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-03-17
The Nexus Of Influence A Guide To Mastering Public Relations written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-17 with Business & Economics categories.
In a world where information is constantly bombarding us from all sides, public relations (PR) has become more important than ever before. PR professionals play a vital role in shaping public opinion, building brand reputation, and managing crises. They work with a variety of stakeholders to communicate key messages and build relationships. This book provides a comprehensive overview of the field of public relations. It covers the history of PR, the key elements of PR, and the different types of PR activities. It also discusses the challenges and opportunities facing PR professionals in the digital age. Whether you are a student, a PR professional, or a business owner, this book will provide you with the knowledge and skills you need to succeed in the field of public relations. In this book, you will learn about: * The history of public relations * The different types of PR activities * The key elements of a successful PR campaign * The role of PR in the digital age * The challenges and opportunities facing PR professionals * The skills and qualities needed to be a successful PR professional This book is packed with practical advice and insights from experienced PR professionals. It is also written in a clear and concise style, making it easy to understand even if you are new to the field of public relations. If you are looking for a comprehensive guide to public relations, then this is the book for you. It is the perfect resource for students, PR professionals, and business owners alike. With this book, you will be able to: * Understand the role of PR in today's world * Develop and implement effective PR campaigns * Build strong relationships with the media and other stakeholders * Manage crises and negative publicity * Protect and enhance your reputation This book is your essential guide to succeeding in the field of public relations. If you like this book, write a review!
The Rise Of A I Propaganda
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Author : Conrad Riker
language : en
Publisher: Conrad Riker
Release Date :
The Rise Of A I Propaganda written by Conrad Riker and has been published by Conrad Riker this book supported file pdf, txt, epub, kindle and other format this book has been release on with Social Science categories.
This book dives deep into the history of propaganda and fake news, exploring how advancements in artificial intelligence have led to the creation of deep fakes. It highlights the accessibility of A.I.-powered tools for personalized propaganda, like voice cloning, transcription, and generation of text-to-text, text-to-image, and text-to-video. The book is targeted towards rational, red-pilled men who seek to understand the implications of these technologies on society and our perception of reality.
Proceedings Of The 9th International Conference On Communication And Media I Come 24
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Author : Nursafwah Tugiman
language : en
Publisher: Springer Nature
Release Date : 2025-06-30
Proceedings Of The 9th International Conference On Communication And Media I Come 24 written by Nursafwah Tugiman and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-30 with Social Science categories.
This book is an open access. The School of Multimedia Technology and Communication, Universiti Utara Malaysia's (UUM) is pleased to host the 9th International Conference on Communication and Media (i-COME'24). This biennial event will be held in a hybrid format on October 14-15, 2024. We invite researchers, practitioners, and students from around the world to participate in this stimulating exchange of ideas. UUM Celebrates 40 Years! This year's conference coincides with UUM's 40th anniversary, celebrated through the Tahun Melawat UUM 2024 (Visit UUM Year 2024). In-person participants are encouraged to explore the picturesque green campus, nestled in northern Peninsular Malaysia. Conference Theme: "Composing Our Future: Harmonizing Well-being, Ethics, and Responsibility in Communication" In the digital age, communication is pervasive, necessitating a critical examination of its societal impact. i-COME'24 addresses the critical challenge of fostering responsible communication practices across all communication and communication-related fields, particularly in the context of digital technologies, with a specific focus on artificial intelligence (AI). The conference will delve into the multifaceted impact of these technologies on these fields, examining their influence on content creation, source credibility, and influencer bias. Additionally, it will explore the broader impacts on culture, social contexts, and organizations, both locally and globally. Through in-depth discussions on these crucial aspects, i-COME'24 aims to chart a transformative path for the future of communication, prioritizing well-being, ethics, and social responsibility as the core principles guiding communication practices.
Public Relations Disasters Behind The Scenes Revelations
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date :
Public Relations Disasters Behind The Scenes Revelations written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
In a world where reputation is everything, public relations has become a high-stakes game. With the rise of social media and the 24-hour news cycle, companies and organizations are constantly under scrutiny, and a single misstep can lead to a full-blown PR crisis. In this eye-opening book, Pasquale De Marco takes an in-depth look at some of the most infamous PR disasters in recent history. From the Icarus Corporation's spectacular fall from grace to the Pepsi Kendall Jenner commercial debacle, these case studies offer a cautionary tale about the dangers of complacency, hubris, and miscommunication. Pasquale De Marco explores the anatomy of a PR catastrophe, examining the factors that contribute to a crisis and the strategies that can be used to mitigate the damage. Pasquale De Marco also discusses the role of ethics in PR, the importance of authenticity and transparency, and the challenges of managing reputation in the digital age. With its insightful analysis and practical advice, this book is essential reading for anyone who wants to understand the inner workings of public relations and protect their reputation in an unforgiving world. Whether you're a PR professional, a business leader, or simply someone who wants to understand the role of PR in today's world, this book has something for you. In these pages, you'll discover: * The domino effect of PR blunders and the importance of crisis preparedness * The perils of miscommunication and the power of perception * The role of influencers and celebrities in shaping public opinion * The importance of authenticity and transparency in the digital age * The art of damage control and the strategies for turning a crisis into an opportunity * The benefits of crisis simulations and the importance of training and preparation * The role of ethics in PR and the consequences of unethical behavior * The changing landscape of PR and the rise of artificial intelligence * The essential skills for PR professionals and the importance of networking With its in-depth analysis and practical advice, this book is an invaluable resource for anyone who wants to navigate the treacherous waters of PR and protect their reputation in an unforgiving world. If you like this book, write a review!
Ai Augmented Public Relations Specialist
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Author : HEBooks
language : en
Publisher: Hebooks
Release Date :
Ai Augmented Public Relations Specialist written by HEBooks and has been published by Hebooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Tired of Playing Catch-Up in a 24/7 Media World? In today’s hyper-connected, fast-moving digital landscape, PR pros are drowning in noise—monitoring mentions manually, reacting to crises after they go viral, and guessing what content will resonate. The result? Missed opportunities, delayed responses, and wasted hours on repetitive tasks. This book changes that. AI-Augmented Public Relations Specialist cuts through the hype and shows you how to use AI not just to keep up—but to get ahead. From real-time media tracking and intelligent sentiment analysis to influencer targeting, crisis prediction, and automated storytelling, this guide gives you the tools and strategies to work faster, smarter, and more strategically than ever before. No fluff. No jargon. Just actionable, field-tested ways to future-proof your PR career using artificial intelligence. If you want to stay relevant, build stronger campaigns, and lead the conversation—not chase it—this book is your edge.
Public Relations Shaping Conversations And Building Trust
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-04-25
Public Relations Shaping Conversations And Building Trust written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-25 with Business & Economics categories.
In a world where information flows faster than ever before, public relations (PR) has become an indispensable tool for organizations of all sizes. This comprehensive guide provides a roadmap for effective PR practices in the 21st century, empowering readers to communicate effectively, build strong relationships, and achieve success in today's competitive landscape. With its in-depth exploration of PR principles and practices, this book is an invaluable resource for seasoned PR professionals, students, and anyone seeking to understand the intricacies of this dynamic field. From strategic planning and goal setting to media relations and content creation, readers will gain a comprehensive understanding of the tools and techniques used by successful PR practitioners. The book emphasizes the importance of building relationships with key stakeholders, including the media, influencers, and community leaders, and provides practical guidance on how to leverage these relationships to achieve positive outcomes. It also delves into the ethical and legal considerations that PR professionals must navigate, offering insights into how to handle challenging situations with grace and professionalism. Additionally, the book examines the role of PR in crisis communication, reputation management, and public affairs, providing valuable guidance on how to protect and enhance an organization's reputation in times of crisis. It also explores emerging trends and technologies that are shaping the industry, ensuring that readers are well-equipped to adapt and thrive in the ever-changing world of PR. Written in an engaging and accessible style, this book is packed with real-world examples, case studies, and expert insights. It is an essential resource for anyone looking to excel in the field of public relations and achieve measurable results for their organization. If you like this book, write a review on google books!
Innovations And Advanced Practices In Public Relations In The Digital Era
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Author : Dr Ruchi Goswami
language : en
Publisher: SGSH Publications
Release Date : 2024-12-20
Innovations And Advanced Practices In Public Relations In The Digital Era written by Dr Ruchi Goswami and has been published by SGSH Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-20 with Antiques & Collectibles categories.
The book is a beautiful portrayal of new Public Relations practices and functioning and need in the digital age and becomes important for the PR professionals to think globally and act locally. A global perspective is essential for understanding diverse audiences, navigating international regulations, and leveraging digital tools to create effective PR campaigns that resonate with a wider and global audience.
Public Relations And Strategic Communication In 2050
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Author : Alexander V. Laskin
language : en
Publisher: Taylor & Francis
Release Date : 2024-11-25
Public Relations And Strategic Communication In 2050 written by Alexander V. Laskin and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-25 with Language Arts & Disciplines categories.
Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.
Public Relations
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Author : Chiara Valentini
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2021-02-08
Public Relations written by Chiara Valentini and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-08 with Language Arts & Disciplines categories.
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.