Practical Pr

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Practical Pr
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Author :
language : en
Publisher: Bookboon
Release Date :
Practical Pr written by and has been published by Bookboon this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Public Relations
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Author : Ellen Gunning
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-09-26
Public Relations written by Ellen Gunning and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-26 with Business & Economics categories.
Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and cover small, local and large multinational organisations, resulting in a truly global perspective. This new third edition has been comprehensively revised and updated throughout, equipping readers with the practical skills they need to succeed as a PR professional in the 21st century. Public Relations: A Practical Guide is a must-have companion for all those studying practitioner courses on public relations taught and accredited by PR professional organisations. It will be also be an essential textbook for undergraduate and postgraduate students studying introductory public relations modules at universities. New to this Edition: - A more international perspective, illustrated by up-to-date examples and case studies covering companies such as Pepsi, Samsung, Shell and United Airlines, and countries including Germany, the UK, the USA, Australia, China, India, Nigeria, Greece and Ireland - A new and enhanced pedagogical framework, offering chapter introductions, practical case studies and 'What You've Learned' sections at the end of each chapter - Extensively updated from the second edition to include increased coverage of social media and the latest PR practices
Writing For Public Relations
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Author : Janet Mizrahi
language : en
Publisher:
Release Date : 2015-12-29
Writing For Public Relations written by Janet Mizrahi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-29 with Business & Economics categories.
Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.
Practical Marketing And Public Relations For The Small Business
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Author : Moi Ali
language : en
Publisher: Kogan Page Publishers
Release Date : 2002
Practical Marketing And Public Relations For The Small Business written by Moi Ali and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.
Public Relations
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Author : Philip Henslowe
language : en
Publisher: Kogan Page Publishers
Release Date : 2003
Public Relations written by Philip Henslowe and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology. This completely updated second edition includes new information on professional advisers, spin doctors, PR in local government and financial PR.
Event Planning And Management
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Author : Ruth Dowson
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-09-03
Event Planning And Management written by Ruth Dowson and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-03 with Business & Economics categories.
The events industry is an exciting, innovative, diverse and highly challenging environment in which to work. Event Planning and Management offers a structured, practical approach to all types of events, from the initial planning, to final evaluating stages. It introduces the key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event. Each stage of the process is fully supported with online resources including templates and discussion questions to make up a complete event planner's toolkit. Balancing coverage of the key theory and models with essential practical guidance, tools and case studies from organizations such as London 2012 and the Prince's Trust, Event Planning and Management is an ideal handbook for students and practitioners alike. About the PR in Practice series: Published in collaboration with the Chartered Institute of Public Relations (CIPR), the PR in Practice series comprises accessible, practical introductions to day-to-day issues of public relations practice and management. The series' action-oriented approach keeps knowledge and skills up to date.
Practical Physics
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Author : P. R. SASI KUMAR
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2011
Practical Physics written by P. R. SASI KUMAR and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Electricity categories.
In Science, experiments are as important as theory and, in subjects like Physics and Chemistry, experiments form a significant part. This compact book on Practical Physics gives all the experiments required by undergraduate students of Physics. They are chosen as per the latest university syllabi. Divided into six chapters, the book contains a large number of experiments from general Physics, properties of matter, mechanics, heat, sound, optics, magnetism and electricity. The experiments are discussed in relation to the principles involved, the apparatus used, procedures required as well as observation and result. Tables and graphs are given wherever necessary. Undergraduate students of Physics should find this book extremely useful as an adjunct text for their study.
Pathology Practicals With Ospe
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Author : Mr. Rohit Manglik
language : en
Publisher: EduGorilla Publication
Release Date : 2024-05-24
Pathology Practicals With Ospe written by Mr. Rohit Manglik and has been published by EduGorilla Publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-24 with Medical categories.
Combines theoretical concepts with Objective Structured Practical Examination formats to aid pathology lab skill development.
Dynamics Of Public Relations And Journalism
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Author : Annette Clear
language : en
Publisher: Juta and Company Ltd
Release Date : 2002
Dynamics Of Public Relations And Journalism written by Annette Clear and has been published by Juta and Company Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.
Big Ideas In Public Relations Research And Practice
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Author : Finn Frandsen
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-10-03
Big Ideas In Public Relations Research And Practice written by Finn Frandsen and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-03 with Business & Economics categories.
Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.