Practical Marketing And Public Relations For The Small Business
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Practical Marketing And Public Relations For The Small Business
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Author : Moi Ali
language : en
Publisher: Kogan Page Publishers
Release Date : 2002
Practical Marketing And Public Relations For The Small Business written by Moi Ali and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Written by an experienced consultant, Practical Marketing and PR for the Small Buisness covers all aspects of marketing and PR from direct marketing to organising press launches. Written in a clear, jargon free language, this book explains the ins and outs of marketing.
Promote Your Business
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Author : Mary Morel
language : en
Publisher: Allen & Unwin
Release Date : 2003
Promote Your Business written by Mary Morel and has been published by Allen & Unwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
A practical book that brings together all the writing tools a small business needs. Learn how to write effective marketing brochures, newsletters, press releases and advertisements for your business.
Practical Marketing And Pr For The Small Business
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Author : Moi Ali
language : en
Publisher:
Release Date : 1998-01-01
Practical Marketing And Pr For The Small Business written by Moi Ali and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01-01 with Marketing categories.
Addressing the needs of small businesses and those with limited budgets, this handbook provides full coverage of all aspects of marketing and PR. It is written in a jargon-free style so that the non-expert can achieve maximum benefit.
The Business Enterprise Handbook
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Author : Colin Barrow
language : en
Publisher: Kogan Page Publishers
Release Date : 2004
The Business Enterprise Handbook written by Colin Barrow and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
About this book Introduction 1 Pt. 1 Where are we now? 7 1 Your mission 15 2 Opportunities and threats 23 3 Strengths and weaknesses 38 4 The financial position 57 5 How to diagnose your organisation 97 6 Assessing people, structure and systems 114 Pt. 2 Where are we going? 143 7 Marketing options 147 8 Marketing strategy: focus and priorities 152 9 Choosing between alternatives 162 10 Financing growth 178 11 Acquisitions, mergers, joint ventures and divestments 219 12 Visionary leadership 238 Pt. 3 How will we get there? 253 13 The marketing plan 257 14 The people plan 270 15 Managing change 285 16 The financial plan 302 17 Writing and presenting your business plan 322 18 Exit routes 337 References 352 Index 354 Index of advertisers 356.
Fundamentals Of Writing For Marketing And Public Relations
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Author : Janet Mizrahi
language : en
Publisher: Business Expert Press
Release Date : 2010-11-29
Fundamentals Of Writing For Marketing And Public Relations written by Janet Mizrahi and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-29 with Business & Economics categories.
Fundamentals of Writing for Marketing and Public Relations will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization’s message in a professional manner. Inside you’ll find an overview of the marketing and PR writing styles and chapters containing step-by-step guides to the most commonly used marketing and PR genres such as: News releases, Newsletters, Brochures, Web copy, Social media (blogs and microblogs), Pitch letter and media kit. Students studying business, marketing, public relations, or communication as well as small business owners and entrepreneurs will find this practical guide vital to their efforts to promote and inform various publics about their organization.
The Pr Masterclass
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Author : Alex Singleton
language : en
Publisher: John Wiley & Sons
Release Date : 2013-12-06
The Pr Masterclass written by Alex Singleton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-06 with Business & Economics categories.
The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review
Big Ideas In Public Relations Research And Practice
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Author : Finn Frandsen
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-10-03
Big Ideas In Public Relations Research And Practice written by Finn Frandsen and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-03 with Business & Economics categories.
Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Marketing For Entrepreneurs Start Ups And Small Businesses
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Author : Tim Friesner
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2017-11-17
Marketing For Entrepreneurs Start Ups And Small Businesses written by Tim Friesner and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-17 with categories.
Description Marketing for Entrepreneurs, Start-Ups and Small Businesses is written as a practical guide for new and experienced entrepreneurs and small business people. It covers the basics on both traditional and digital marketing, and builds to give you a more detailed, practical picture of the topic. You will be able to start marketing immediately.BackgroundPeople market ideas, products and services for all sorts of reasons; you might want to make the world better for everyone, you might desire recognition for yourself, you might not like working for other people, or you might have found yourself unemployed for a whole range of reasons. That is why you have arrived here, and now you need to develop your marketing knowledge and skills. This marketing book is written for you. The book contains current marketing topics including:Chapter 1 Marketing for youChapter 2 You and marketingChapter 3 Know your customersChapter 4 Your marketing mixChapter 5 Get your price right Chapter 6 Sell yourselfChapter 7 Promoting and advertising your start-upChapter 8 Public Relations (PR) for you Chapter 9 Writing a successful blog for your idea, start-up or small businessChapter 10 Organising your eventChapter 11 Getting started with your digital marketingChapter 12 Your website and online storesChapter 13 Search Engine Optimisation (SEO)Chapter 14 Your social mediaChapter 15 Your e-mail marketingChapter 16 Measuring your online successChapter 17 International marketing for growing businessesHaving worked for others and for myself, I have built a whole range of practical marketing skills that you can use today. I have also taught the academic tools, models and concepts of marketing to university students for 20 years, and I have written and delivered marketing training for dozens of entrepreneurs, start-ups and small businesses. From my experiences, I have learned important lessons about marketing, which are shared with you throughout this book.
Effective Marketing
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Author : Peter Hingston
language : en
Publisher: DK Publishing (Dorling Kindersley)
Release Date : 2001
Effective Marketing written by Peter Hingston and has been published by DK Publishing (Dorling Kindersley) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Marketing categories.
Expert advice for success in a small business. Learn from an expert, first-hand experience all you need to know to market your small business successfully. From carrying out essential market research to effectively pricing your product or service, Effective Marketing shows you all the best approaches to use. There is also detailed information on exploiting profitable distribution channels, projecting the right image, and using advertising to maximize your sales. Charts and diagrams, at-a-glance tip boxes, case studies, questionnaires, and checklists enable you to understand the many different aspects of successful marketing. In Planning Your Strategy, you'll learn about starting your market research, observing the competition, assessing your project, pricing, sorting out your distribution, planning your marketing, and projecting the right image. Then move on to Advertising, which covers advertising basics, producing effective advertisements, creating good leaflets and brochures, followed by Promotion and Sales, which covers working with the media, promoting sales, selling techniques. Finally, you'll benefit with Staying on Track, through analyzing your sales data, and dealing with changes and competition. Effective Marketing also provides Useful Information, from legal matters, and glossary, to useful contacts, and suggested reading. Effective Marketing is one of four new titles in an innovative series of practical guides, covering every aspect of business, for everyone starting their own small business.
E Book Veterinary Practice Management
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Author : Maggie Shilcock
language : en
Publisher: Elsevier Health Sciences
Release Date : 2008-01-17
E Book Veterinary Practice Management written by Maggie Shilcock and has been published by Elsevier Health Sciences this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-17 with Medical categories.
Veterinary Practice Management provides all the practical tips for managing and improving the financial performance of a veterinary practice. Mandatory reading for all owners and veterinary practice managers, it also proves indispensable for commercial veterinary companies and independent outlets alike as well as for all members of the veterinary practice team and representatives who visit veterinary practice managers. - Helps the new manager whether from a veterinary background or elsewhere - Includes issues around staff recruitment and training, recommending specific pet insurance to clients, new RCVS standards, RCVS Code of Professional Conduct and Medicines Regulations - Contains new information on energy and environmental waste management both essential to modern practices - Relates theory to practice through practical advice and top tips - Provides essential reading for all those taking practice management examinations or continuing professional development courses