Pragmatic Approach To Corporate Communication
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Pragmatic Approach To Corporate Communication
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Author : Dr Ananta Geetey Uppal
language : en
Publisher: Archers & Elevators Publishing House
Release Date :
Pragmatic Approach To Corporate Communication written by Dr Ananta Geetey Uppal and has been published by Archers & Elevators Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on with Antiques & Collectibles categories.
Managing Corporate Communication
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Author : Rossella Gambetti
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16
Managing Corporate Communication written by Rossella Gambetti and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Business & Economics categories.
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
Present Day Corporate Communication
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Author : Rudolf Beger
language : en
Publisher: Springer
Release Date : 2018-06-22
Present Day Corporate Communication written by Rudolf Beger and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-22 with Business & Economics categories.
This book serves as an easy-to-read, up-to-date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors. In addition, at present, one cannot find a lot of educational literature about corporate communication in the market. Therefore, this guidebook closes that gap. In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying). This is triggered not only by the recent high profile and success of targeted (political) communication in the USA, but also by the notorious export-orientation of many Asian companies and their increasingly multi-national orientation (fostered by M&A and foreign investments). In addition, the increasing importance of online communication and digital/social media is an important reason why existing guidebooks on corporate communication have to be reassessed and modernized. This book focuses on all major aspects of modern corporate communication, including online / digital communication, and covers new developments, such as “fake news”, “post-truths”, “political correctness”, “the art of bridging” and other new phenomena in the world of (corporate) communication. Simple cartoon-style drawings supplement the text in order to facilitate reading and learning. Corporate communication professional, as well as students and professors in business/management programs, will be given tools to effectively and successfully plan and implement corporate communication strategies and tactics in all major areas.
Pragmatics Across Languages And Cultures
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Author : Anna Trosborg
language : en
Publisher: Walter de Gruyter
Release Date : 2010-08-31
Pragmatics Across Languages And Cultures written by Anna Trosborg and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-31 with Language Arts & Disciplines categories.
This handbook provides a comprehensive overview, as well as breaking new ground, in a versatile and fast growing field. It contains four sections: Contrastive, Cross-cultural and Intercultural Pragmatics, Interlanguage Pragmatics, Teaching and Testing of Second/Foreign Language Pragmatics, and Pragmatics in Corporate Culture Communication, covering a wide range of topics, from speech acts and politeness issues to Lingua Franca and Corporate Crises Communication. The approach is theoretical, methodological as well as applied, with a focus on authentic, interactional data. All articles are written by renowned leading specialists, who provide in-depth, up-to-date overviews, and view new directions and visions for future research.
Pragmatics Of Computer Mediated Communication
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Author : Susan Herring
language : en
Publisher: Walter de Gruyter
Release Date : 2013-01-30
Pragmatics Of Computer Mediated Communication written by Susan Herring and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-30 with Language Arts & Disciplines categories.
The present handbook provides an overview of the pragmatics of language and language use mediated by digital technologies. Computer-mediated communication (CMC) is defined to include text-based interactive communication via the Internet, websites and other multimodal formats, and mobile communication. In addition to 'core' pragmatic and discourse-pragmatic phenomena the chapters cover pragmatically-focused research on types of CMC and pragmatic approaches to characteristic CMC phenomena.
The Art Of Politeness A Pragmatic Approach To Language And Interaction
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Author : Afriana Afriana
language : en
Publisher: CV. Gita Lentera
Release Date : 2025-02-16
The Art Of Politeness A Pragmatic Approach To Language And Interaction written by Afriana Afriana and has been published by CV. Gita Lentera this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-16 with Language Arts & Disciplines categories.
"The Art of Politeness: A Pragmatic Approach to Language and Interaction" adalah sebuah buku yang membahas secara mendalam tentang peran kesantunan dalam komunikasi manusia. Dengan pendekatan pragmatis, buku ini mengeksplorasi bagaimana bahasa digunakan untuk menjaga hubungan sosial, menghindari konflik, dan menciptakan interaksi yang harmonis. Buku ini dibuka dengan pengenalan tentang konsep kesantunan dan pragmatik, diikuti dengan pembahasan teori-teori utama seperti Teori Kesantunan Brown dan Levinson, Prinsip Kesantunan Leech, serta Teori Wajah Goffman. Selain itu, buku ini juga membahas variasi kesantunan dalam konteks budaya yang berbeda, termasuk bagaimana kesantunan dipraktikkan dalam budaya Asia, Barat, dan Timur Tengah. Tidak hanya berfokus pada komunikasi tatap muka, buku ini juga membahas tantangan dan strategi kesantunan dalam komunikasi digital, seperti penggunaan emoji, pesan teks, dan interaksi di media sosial. Pembahasan tentang peran kekuasaan, status, dan gender dalam kesantunan juga menjadi bagian penting dari buku ini, memberikan wawasan tentang bagaimana dinamika sosial memengaruhi cara kita berkomunikasi. Dengan membaca buku ini, pembaca akan mendapatkan pemahaman yang komprehensif tentang bagaimana kesantunan dapat menjadi alat yang efektif untuk membangun hubungan yang positif dan harmonis dalam berbagai konteks sosial dan budaya.
An Easy Approach To Professional Communication
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Author : Stefano Calicchio
language : en
Publisher: Stefano Calicchio
Release Date : 2020-06-02
An Easy Approach To Professional Communication written by Stefano Calicchio and has been published by Stefano Calicchio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-02 with Business & Economics categories.
How do you communicate in the workplace? What are the best strategies for dealing with customers and suppliers? How do you deal with problems and misunderstandings that may occur in the office? This book collects the know how necessary to solve the above questions and to create solutions to get the best out of your business relationships. The aim is to provide the reader with a series of really practical and not discontent tools to communicate better, a prerequisite now considered as fundamental to operate professionally in the world of work. From the best verbal and written communication strategies to digital communication management; now discover the knowledge needed to organize, plan and manage your business network in the best way. All information is offered in a simple and accessible way, helping you to quickly acquire the foundations of the matter. Stop wasting time with thousands of pages of theoretical text and finally enjoy a book that gives you what you are looking for at an unbeatable price.
The Communicating Company
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Author : Hartmut Hübner
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-03-21
The Communicating Company written by Hartmut Hübner and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-03-21 with Business & Economics categories.
Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.
Corporate Communication
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Author : Joep Cornelissen
language : en
Publisher: SAGE
Release Date : 2011-03-17
Corporate Communication written by Joep Cornelissen and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-17 with Business & Economics categories.
The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
Linguistic Pragmatics Of Intercultural Professional And Business Communication
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Author : Elena N. Malyuga
language : en
Publisher: Springer
Release Date : 2017-11-14
Linguistic Pragmatics Of Intercultural Professional And Business Communication written by Elena N. Malyuga and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-14 with Language Arts & Disciplines categories.
This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.