Principles And Functions Of Marketing

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Modern Marketing Principles And Practices

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Author : R S N Pillai
language : en
Publisher: S. Chand Publishing
Release Date : 2010-12

Modern Marketing Principles And Practices written by R S N Pillai and has been published by S. Chand Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12 with Business & Economics categories.

The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.

Principles Of Marketing 2008 Ed

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Author :
language : en
Publisher: Rex Bookstore, Inc.
Release Date : 2008

Principles Of Marketing 2008 Ed written by and has been published by Rex Bookstore, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.

Scientific Marketing Management Its Principles And Methods

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Author : Percival White
language : en
Publisher:
Release Date : 1927

Scientific Marketing Management Its Principles And Methods written by Percival White and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1927 with Marketing categories.

The Seven Principles Of Wom And Buzz Marketing

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Author : Panos Mourdoukoutas
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-05-03

The Seven Principles Of Wom And Buzz Marketing written by Panos Mourdoukoutas and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-03 with Business & Economics categories.

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment

Proceedings Of The 1986 Academy Of Marketing Science Ams Annual Conference

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Author : Naresh K. Malhotra
language : en
Publisher: Springer
Release Date : 2014-11-18

Proceedings Of The 1986 Academy Of Marketing Science Ams Annual Conference written by Naresh K. Malhotra and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-18 with Business & Economics categories.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1986 Academy of Marketing Science (AMS) Annual Conference held in Anaheim, California.

Identification Of Coorperative Principle Maxims And Illocutionary Acts In Social Media Marketing

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Author : Hendi Pratama
language : en
Publisher: EDUTRANS.ID
Release Date : 2024-12-01

Identification Of Coorperative Principle Maxims And Illocutionary Acts In Social Media Marketing written by Hendi Pratama and has been published by EDUTRANS.ID this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-01 with Language Arts & Disciplines categories.

Explore the transformative power of language in digital marketing through "Identification of Cooperative Principle Maxims and Illocutionary Acts in Social Media Marketing" by Dr. Hendi Pratama. This groundbreaking book bridges the gap between linguistic theory and marketing practice, offering invaluable insights into crafting compelling and effective communication on social media platforms. Drawing from Grice’s Cooperative Principle and Speech Act Theory, the book analyzes how Samsung Indonesia's Instagram captions strategically employ maxims of communication—Quantity, Quality, Relation, and Manner—and various illocutionary acts to engage audiences, build trust, and drive action. Through detailed research and practical examples, it highlights the pivotal role of linguistics in enhancing marketing strategies. Designed for academics, marketing professionals, and students, this book provides a robust theoretical framework and practical tools to analyze and improve digital communication. It serves as both a reference and a guide for creating meaningful, relevant, and impactful messages that resonate with diverse audiences. Whether you are a linguist, a social media marketer, or someone curious about the intersection of language and marketing, this book offers fresh perspectives and actionable insights. Dive into the intricacies of linguistic strategies and elevate your understanding of effective communication in today’s competitive digital landscape. Key Highlights: A deep dive into Grice's maxims and their applications in marketing. Case studies analyzing real-world social media content. Practical guidance for creating engaging and persuasive messages. Unlock the secrets of impactful digital communication and take your marketing strategies to the next level!

Principles Of Marketing

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Author : Harold Howard Maynard
language : en
Publisher:
Release Date : 1957

Principles Of Marketing written by Harold Howard Maynard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with Marketing categories.

Management It S Principles Functions

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Author : ABIR PRAMANIK
language : en
Publisher: sarvad publication
Release Date : 2024-01-18

Management It S Principles Functions written by ABIR PRAMANIK and has been published by sarvad publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-18 with Comics & Graphic Novels categories.

Management its principles and functions are designed to provide a contemporary and comprehensive Study of Management. It covers a wide range of relevant topics on how management works in an organization or business. It also includes sub-topics that justify the topics. It is an impromptu student-oriented book for those who are pursuing courses in commerce, management, and allied disciplines. It covers syllabi from CBSE Commerce to Post Graduate in Commerce or Post Graduate in Management or allied discipline. There are lots of day-to-day examples that justify different topics. The language used is easy to understand.

Marketing Principles Organization And Policies

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Author : John Freeman Pyle
language : en
Publisher:
Release Date : 1936

Marketing Principles Organization And Policies written by John Freeman Pyle and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1936 with Marketing categories.

Marketing Information Guide

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Author :
language : en
Publisher:
Release Date : 1963

Marketing Information Guide written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Marketing categories.