The Seven Principles Of Wom And Buzz Marketing
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The Seven Principles Of Wom And Buzz Marketing
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Author : Panos Mourdoukoutas
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-05-03
The Seven Principles Of Wom And Buzz Marketing written by Panos Mourdoukoutas and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-03 with Business & Economics categories.
Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment
The Essentials Of Today S Marketing 2
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Author : İnci ERDOĞAN TARAKÇI
language : en
Publisher: Efe Akademi Yayınları
Release Date : 2023-06-30
The Essentials Of Today S Marketing 2 written by İnci ERDOĞAN TARAKÇI and has been published by Efe Akademi Yayınları this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-30 with Social Science categories.
CONTENTS SEARCH ENGINE OPTIMIZATION (SEO) and SEARCH ENGINE MARKETING (SEM) - Ali OSAN METAVERSE MARKETING - Buket BORA SEMİZ SOCIAL MEDIA INFLUENCER MARKETING - Cansev ÖZDEMİR - Özel KILIÇ METAVERSE MARKETING IN THE DIGITAL AGE - Dilek AYDOĞDU RETENTION MARKETING - Emine Pınar SAYGIN INFLUENCER MARKETING - Özlen ONURLU - Gözde KANDEMİR ÇOMOĞLU MARKETING RESEARCH - Güliz AKSOY INTERNATIONAL MARKETING (Challenges and Competition) - Hatice GENÇ KAVAS ARTIFICIAL INTELLIGENCE IN AGRICULTURAL MARKETING - İbrahim ALKARA GUERRILLA MARKETING - İlknur AYAR E-MAIL MARKETING IN ALL ITS DIMENSIONS: LITERATURE, SERVER SELECTION, AUXILIARY TOOLS, SAMPLE CODING AND DESIGN - Muhammet DAMAR AFFILIATE MARKETING - Semih OKUTAN POST MODERN MARKETING - Şerife SALMAN AVATAR MARKETING - Tolga TORUN SCENT MARKETING - Volkan TEMİZKAN AGILE MARKETING - Yakup ERDOĞAN - Gürkan ÇALIŞKAN SEMIOTIC MARKETING - Yaşar GÜLTEKİN - Zuhal ÇİLİNGİR ÜK INBOUND AND OUTBOUND MARKETING - Meysure Evren ÇELİK SÜTİÇER DEMARKETING - Özlen ONURLU - İrem Deniz DOĞULU - Merve TAŞDEMİR DIGITAL MARKETING - Ramazan ASLAN
Intentional Marketing
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Author : Carol Ottolenghi
language : en
Publisher: Rowman & Littlefield
Release Date : 2018-10-15
Intentional Marketing written by Carol Ottolenghi and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-15 with Language Arts & Disciplines categories.
User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
Hype
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Author : Jon Helgason
language : en
Publisher: Nordic Academic Press
Release Date : 2015-01-01
Hype written by Jon Helgason and has been published by Nordic Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-01 with Literary Criticism categories.
In the world of books and literature, “hype” is associated with bestsellerism - the books that sell the most, are read by vast numbers, and constantly talked about in media and staff rooms. Often, it is the success in itself that generates an interest because popularity begets popularity. Quite often though, a hyped bestseller is met with a skeptic criticism of poor language, a badly constructed plot, a predictable story line, or all three. The bestseller phenomenon is sometimes conceived as a threat against “real” literature. Research into the creation, reception, and meaning of bestsellers is utterly scarce and Hype: Bestsellers and Literary Culture is an important contribution to the understanding of the literature read by the masses. Popular literature plays an important role in the lives of millions of readers, offering entertainment, social commentary, and alternate perspectives on everyday life. This volume brings together such diverse issues as the creation of hype, the role and the meaning of the author in the present-day media landscape, changes in the book trade, and the relationship between bestsellers and research into them. Further articles give an historical overview on postapocalyptic stories, desert romances and the role of the authors. This book offers new knowledge on a subject that is increasingly popular within university curricula. Although the anthology is a work of academic research the texts are of equal interest to general readers.
Multimedia And Network Information Systems
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Author : Aleksander Zgrzywa
language : en
Publisher: Springer
Release Date : 2016-09-05
Multimedia And Network Information Systems written by Aleksander Zgrzywa and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-05 with Technology & Engineering categories.
Recent years have seen remarkable progress on both advanced multimedia data processing and intelligent network information systems. The objective of this book is to contribute to the development of multimedia processing and the intelligent information systems and to provide the researches with the essentials of current knowledge, experience and know-how. Although many aspects of such systems have already been under investigation, but there are many new that wait to be discovered and defined.The book contains a selection of 36 papers based on original research presented during the 10th International Conference on Multimedia & Network Information Systems (MISSI 2016) held on 14–16 September 2016 in Wrocław, Poland. The papers provide an overview the achievements of researches from several countries in three continents.The volume is divided into five parts: (a) Images and Videos - Virtual and Augmented Reality, (b) Voice Interactions in Multimedia Systems, (c) Tools and Applications, (d) Natural Language in Information Systems, and (e) Internet and Network Technologies.The book is an excellent resource for researchers, those working in multimedia, Internet, and Natural Language technologies, as well as for students interested in computer science and other related fields.
Emotionalizing Fashion Retail
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Author : Jochen Strähle
language : en
Publisher: BoD – Books on Demand
Release Date : 2015-04-09
Emotionalizing Fashion Retail written by Jochen Strähle and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-09 with Business & Economics categories.
The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business. The key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world.
Tell A Friend Word Of Mouth Marketing How Small Businesses Can Achieve Big Results
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Author : Arnon Vered
language : en
Publisher: Lulu.com
Release Date : 2007-07-01
Tell A Friend Word Of Mouth Marketing How Small Businesses Can Achieve Big Results written by Arnon Vered and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-01 with Business & Economics categories.
Many Small Businesses rely solely on Word of Mouth to build their business. Finally, there is a guide that lays out clear strategies that will get more people talking positively about them. Former Bain & Company consultant and small business marketing veteran Arnon Vered, has taken the best practices of Corporate Word of Mouth marketing and translated them into practical advice every Small Business can follow. Readers can skim the book in less than 30 minutes: Each chapter begins with a one-page "The Big Idea" section and ends with a chapter summary and easy-to-implement exercises.
Principles Of Integrated Marketing Communications
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Author : Lawrence Ang
language : en
Publisher: Cambridge University Press
Release Date : 2014-01-02
Principles Of Integrated Marketing Communications written by Lawrence Ang and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-02 with Business & Economics categories.
Principles of Integrated Marketing Communications explains the principles and practice of implementing effective IMC using a variety of channels and techniques. It equips readers with the knowledge to develop sophisticated marketing campaigns for contemporary business environments. Designed to introduce readers to IMC in an engaging way, this valuable resource: • Covers the latest concepts and tools in marketing and communications • Presents topics in light of their underlying theories and principles • Includes case studies adapted from recent, real-world examples (drawn from both Australian and international contexts). Each chapter contains a 'Further thinking' section, giving readers the opportunity to extend their understanding of the conceptual and historical underpinnings of IMC, and teaching them how to analyse and overcome problems when devising an IMC strategy. Each chapter also includes learning objectives and review questions, to reinforce knowledge. Additional material - including extra case studies and topical multimedia files - is available on the companion website at www.cambridge.edu.au/academic/imc.
Building Buzz To Beat The Big Boys
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Author : Steve O'Leary
language : en
Publisher: Praeger
Release Date : 2008-03-30
Building Buzz To Beat The Big Boys written by Steve O'Leary and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-30 with Business & Economics categories.
By putting the information in this book to use, small retail stores and service providers can beat back Big Chain competition and prosper.
Buzz
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Author : Marian Salzman
language : en
Publisher: John Wiley & Sons
Release Date : 2003-04-25
Buzz written by Marian Salzman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-04-25 with Business & Economics categories.
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.