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Principles Of Marketology Volume 2

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Principles Of Marketology Volume 2

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Author : Hashem Aghazadeh
language : en
Publisher: Springer
Release Date : 2017-04-28

Principles Of Marketology Volume 2 written by Hashem Aghazadeh and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-28 with Business & Economics categories.

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.

Principles Of Marketology Volume 2

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Author : Hashem Aghazadeh
language : en
Publisher: Palgrave Macmillan
Release Date : 2017-04-29

Principles Of Marketology Volume 2 written by Hashem Aghazadeh and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-29 with Business & Economics categories.

Principles Of Marketology Volume 1

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Author : H. Aghazadeh
language : en
Publisher: Springer
Release Date : 2016-04-29

Principles Of Marketology Volume 1 written by H. Aghazadeh and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-29 with Business & Economics categories.

In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.

Principles Of Marketology Volume 1

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Author : Hashem Aghazadeh
language : en
Publisher:
Release Date : 2016

Principles Of Marketology Volume 1 written by Hashem Aghazadeh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business categories.

Principles Of Marketology Volume 1

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Author : H. Aghazadeh
language : en
Publisher: Palgrave Macmillan
Release Date : 2015-11-17

Principles Of Marketology Volume 1 written by H. Aghazadeh and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-17 with Business & Economics categories.

The Emerald Handbook Of Multi Stakeholder Communication

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Author : Pantea Foroudi
language : en
Publisher: Emerald Group Publishing
Release Date : 2022-10-21

The Emerald Handbook Of Multi Stakeholder Communication written by Pantea Foroudi and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-21 with Business & Economics categories.

The Emerald Handbook of Multi-Stakeholder Communication gathers an international, multidisciplinary team of experts to explore effective brand messaging for multiple stakeholders, utilizing a diverse array of theoretical and methodological approaches that cumulatively present an up-to-date overview of the whole field.

Principles Of Marketing Engineering 2nd Edition

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Author : Gary L. Lilien
language : en
Publisher: DecisionPro
Release Date : 2013

Principles Of Marketing Engineering 2nd Edition written by Gary L. Lilien and has been published by DecisionPro this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.