Proactive Marketing For The New And Experienced Library Director
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Proactive Marketing For The New And Experienced Library Director
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Author : Melissa U.D. Goldsmith
language : en
Publisher: Chandos Publishing
Release Date : 2014-08-26
Proactive Marketing For The New And Experienced Library Director written by Melissa U.D. Goldsmith and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-26 with Language Arts & Disciplines categories.
Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library's importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. - Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries - Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems - Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries - Provides practical examples from actual experiences that can be adapted by readers
Proactive Marketing For The New And Experienced Library Director
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Author : Melissa Goldsmith
language : en
Publisher:
Release Date : 2014
Proactive Marketing For The New And Experienced Library Director written by Melissa Goldsmith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Consumer behavior categories.
Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library's importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing. Offers clear, concise writing, with thoughtful discussions of the problems facing academic libraries Demonstrates comprehensive and thoughtful research that informs theoretical approaches to realistic outcomes that address these problems Provides helpful tables, illustrations, and photographs that evidence the collaborative nature of contemporary academic libraries Provides practical examples from actual experiences that can be adapted by readers.
Librarians And Instructional Designers
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Author : Joe Eshleman
language : en
Publisher: American Library Association
Release Date : 2016-07-29
Librarians And Instructional Designers written by Joe Eshleman and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-29 with Language Arts & Disciplines categories.
With a firm foundation on best practices drawn from a variety of institutions, this book maps out a partnership between academic librarians and instructional designers that will lead to improved outcomes.
The Changing Landscape For The Libraries And Librarians Issues Challenges
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Author : Dr DD Lal
language : en
Publisher: BFC Publications
Release Date : 2022-03-11
The Changing Landscape For The Libraries And Librarians Issues Challenges written by Dr DD Lal and has been published by BFC Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-11 with Education categories.
A smart library is an information center with networks of many libraries and their services in a larger informational ecosystem around the globe. The Libraries are adding new, digital resources and services while maintaining most of the old, traditional resources and services. Now the role of libraries, information services, the relationship between a library and users is changing significantly. Traditional services of a library are modified and enhanced in an online environment. The proposed book emphasizes the importance for a library to be flexible to changing needs and to adopt new technologies rapidly. With the emergence of new technologies, the traditional library, acting as a medium for sharing information, needs an integral refinement in its processes. This transformation will bring in efficiency and minimize human error in the processes with the help of smart gates, material location finders, and smart check-out booths to automate the processes of controlling access, locating items as well as issuing/returning of materials. The smart library focuses on the use of technology in a library and is designed to be a very collaborative learning environment, where participants are encouraged to contribute ideas and information. Smart library improves traditional and non-traditional library services, improve users' library experience and enhance opportunities for students learning. Libraries are facing increased expectations from users, and challenges of developing technologies including Web 2.0, Web 3.0, ebooks, digitations, and a problem of archiving digital content. Webbased technology provides users and information professionals with powerful and flexible tools for information dissemination.
Fundamentals Of Collection Development And Management Fourth Edition
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Author : Peggy Johnson
language : en
Publisher: American Library Association
Release Date : 2018-07-23
Fundamentals Of Collection Development And Management Fourth Edition written by Peggy Johnson and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-23 with Language Arts & Disciplines categories.
Technical Services Quarterly declared that the third edition “must now be considered the essential textbook for collection development and management … the first place to go for reliable and informative advice." For the fourth edition expert instructor and librarian Johnson has revised and freshened this resource to ensure its timeliness and continued excellence. Each chapter offers complete coverage of one aspect of collection development and management, including numerous suggestions for further reading and narrative case studies exploring the issues. Thorough consideration is given to traditional management topics such as organization of the collection, weeding, staffing, and policymaking;cooperative collection development and management;licenses, negotiation, contracts, maintaining productive relationships with vendors and publishers, and other important purchasing and budgeting topics;important issues such as the ways that changes in information delivery and access technologies continue to reshape the discipline, the evolving needs and expectations of library users, and new roles for subject specialists, all illustrated using updated examples and data; andmarketing, liaison activities, and outreach. As a comprehensive introduction for LIS students, a primer for experienced librarians with new collection development and management responsibilities, and a handy reference resource for practitioners as they go about their day-to-day work, the value and usefulness of this book remain unequaled.
Listen To Rap
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Author : Anthony J. Fonseca
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2019-09-26
Listen To Rap written by Anthony J. Fonseca and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-26 with Music categories.
Listen to Rap! Exploring a Musical Genre provides an overview of this kinetic and poetic musical genre for scholars of rap and curious novices alike. Listen to Rap! Exploring a Musical Genre discusses the 50 most influential, commercially successful, and important rappers, rap crews (bands), rap albums, and rap singles. Rap began as an American phenomenon, so the book's emphasis is on Americans, although it also includes information on Canadian, British, Indian, and African rappers and crews. Its organization makes information easily accessible for readers, and the emphasis on the sound of the music gives readers a new angle from which to appreciate the music. Unlike other titles in the series, this volume concentrates solely on rap music. Included in the book are rappers who range from the earliest practitioners of the genre to rappers who are redefining the genre today. A background section introduces the genre, while a legacy section shows how rap has cemented its place in the world. Additionally, another section shows the tremendous impact rap has had on popular culture.
Listen To Hip Hop
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Author : Anthony J. Fonseca
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2021-09-09
Listen To Hip Hop written by Anthony J. Fonseca and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-09 with Music categories.
Listen to Hip Hop! Exploring a Musical Genre provides an overview of hip-hop music for scholars and fans of the genre, with a focus on 50 defining artists, songs, and albums. Listen to Hip Hop! Exploring a Musical Genre explores non-rap hip hop music, and as such it serves as a compliment to Listen to Rap! Exploring a Musical Genre (Greenwood Press, Anthony J. Fonseca, 2019), which discussed at length 50 must-hear rap artists, albums, and songs. This book aims to provide a close listening/reading of a diverse set of songs and lyrics by a variety of artists who represent different styles outside of rap music. Most entries focus on specific songs, carefully analyzing and deconstructing musical elements, discussing their sound, and paying close attention to instrumentation and production values—including sampling, a staple of rap and an element used in some hip hop dance songs. Though some of the artists included may be normally associated with other musical genres and use hip hop elements sparingly, those in this book have achieved iconic status. Finally, sections on the background and history of hip hop, hip hop's impact on popular culture, and the legacy of hip hop provide context through which readers can approach the entries.
Innovation In Public Libraries
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Author : Kirstie Nicholson
language : en
Publisher: Chandos Publishing
Release Date : 2017-02-23
Innovation In Public Libraries written by Kirstie Nicholson and has been published by Chandos Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-23 with Language Arts & Disciplines categories.
Innovation in Public Libraries: Learning from International Library Practice examines the recent activities of successful and innovative libraries around the world, presenting their initiatives in areas including library design, events and programs, and creating customer experiences. This timely guide provides an overview of these libraries' successful experiences and identifies emerging global trends and themes. The author offers library practitioners guidance on how to pursue these trends in their own library environment, identifying achievable goals when planning building and design improvements, and developing customer interactions in order to emulate the experiences of international libraries. - Presents a range of successful and innovative practices in one book, covering library innovation in building design, programs and events, and in customer experience and approach - Provides an international perspective on library activities, with libraries in different countries discussed - Analyzes the experiences of various libraries to identify common trends and themes - Provides practical advice for librarians who wish to emulate the activities of the libraries discussed, with recommended goals to action - Examines both the big picture of emerging global trends and themes, as well as highlighting the daily experiences of individual libraries
Marketing Today S Academic Library
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Author : Brian Mathews
language : en
Publisher: American Library Association
Release Date : 2009-01-01
Marketing Today S Academic Library written by Brian Mathews and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Language Arts & Disciplines categories.
Written in a concise and engaging manner that speaks to popular anxiety points about new marketing techniques, this book is filled with tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of their library experience.
Library Management And Marketing In A Multicultural World
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Author : James L. Mullins
language : en
Publisher: Walter de Gruyter
Release Date : 2008-11-03
Library Management And Marketing In A Multicultural World written by James L. Mullins and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-03 with Language Arts & Disciplines categories.
The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.