Product Strategy And Corporate Success
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Product Strategy And Corporate Success
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Author : C B Rao
language : en
Publisher: Notion Press
Release Date : 2019-09-05
Product Strategy And Corporate Success written by C B Rao and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-05 with Business & Economics categories.
Product strategy is the key driver of business strategy and corporate success. This book brings out several important aspects of product strategy, drawing upon examples from the Indian automobile industry, which is verily the bellwether of the Indian economy. The automobile industry is not only a strategic industry economically but also an instructive industry intellectually. The industry is the cradle of modern management and is a synthesis of various functional strategies. The growth of the automobile industry or, for that matter, any consumer-facing industry lies in its ability to maintain a continuous pipeline of new and innovative products, substantive in functionality and stylistic in appearance. The automobile industry provides the perfect backdrop for discussing products as the core of the corporate business strategy. The global automobile industry, including the Indian automobile industry, is at an inflection point with portends of an unprecedented transformation. The drivers of this transformation are already seen in terms of connected vehicles, autonomous mobility, electric vehicles and digital technologies. The book, through its eighty chapters, demonstrates the synergistic interplay between technology and business, strategy and execution, innovation and inventiveness, enterprise and regulation, indigenization and globalization, structure and process, resourcing and spend, and leadership and management. This interplay would determine India's ability to become a major player in this transformation. This book will be of interest to industry professionals, policy makers, the academic community and the general public.
Product Strategy For High Technology Companies
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Author : Michael E. McGrath
language : en
Publisher: Irwin Professional Publishing
Release Date : 1995
Product Strategy For High Technology Companies written by Michael E. McGrath and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with High technology industries categories.
Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business and shapes the way those products will win or lose against the competition. Yet even in high-technology companies, very few executives understand how to conceive and shape successful product strategy. Product Strategy for High-Technology Companies shows how to formulate product strategies that lead to successful products. This comprehensive guide covers everything high-tech companies should consider in developing their strategies, including timing, technological change, globalization, product differentiation, cost and price, and contingency planning, as well as marketing and financial considerations. Product Strategy for High-Technology Companies offers more than strategic guidance. Through more than 250 examples, you'll discover how product strategy has been used at such companies as Microsoft, IBM, Compaq Computer, Hewlett-Packard, and many others. Through their trials, errors, and successes, and through the book's expert insights, you'll have a complete framework for building your own innovative, competitive product strategy.
Strategize Product Strategy And Product Roadmap Practices For The Digital Age
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Author : Roman Pichler
language : en
Publisher: Pichler Consulting
Release Date : 2022-09-07
Strategize Product Strategy And Product Roadmap Practices For The Digital Age written by Roman Pichler and has been published by Pichler Consulting this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-07 with Business & Economics categories.
Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age, 2nd edition. Using a wide range of proven techniques and tools, product management expert Roman Pichler explains how to create a winning product strategy and actionable roadmap. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age. If you work as a product manager, Scrum product owner, product portfolio manager, head of product, or product coach, then this book is for you. What you will learn: * Create an inspiring vision for your product. * Develop a product strategy that maximises the chances of launching a winning product. * Successfully adapt the strategy across the product life cycle to achieve sustained product success. * Measure the value your product creates using the right key performance indicators (KPIs). * Build an actionable outcome-based product roadmap that aligns stakeholders and directs the product backlog. * Regularly review the product strategy and roadmap and keep them up-to-date. Written in an engaging and easily accessible style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products. This second, revised, and extended edition offers new concepts, more tools, and additional tips and examples. Praise for Strategize: "Strategize offers a comprehensive approach to product strategy using the latest practices geared specifically to digital products. Not just theory, the book is chock-full of real-world examples, making it easier to apply the principles to your company and products. Strategize is essential reading for everyone in charge of products: product executives, product managers, and product owners." Steve Johnson, Founder at Under10 Consulting. "Whether you are new to product management or an experienced practitioner, Strategize is a must read. You are guaranteed to get new ideas about how to develop or improve your product strategy and how to execute it successfully. It’s an essential addition to every product manager’s reading list." Marc Abraham, Senior Group Product Manager at Intercom.
Product Strategy For High Technology Companies
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Author : Michael E. McGrath
language : en
Publisher: McGraw Hill Professional
Release Date : 2000-11-02
Product Strategy For High Technology Companies written by Michael E. McGrath and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-11-02 with Business & Economics categories.
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Product Strategy And Corporate Success
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Author : C B Rao
language : en
Publisher: Notion Press
Release Date : 2019-10-17
Product Strategy And Corporate Success written by C B Rao and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-17 with Business & Economics categories.
Product strategy is the key driver of business strategy and corporate success. This book brings out several important aspects of product strategy, drawing upon examples from the Indian automobile industry, which is verily the bellwether of the Indian economy. The automobile industry is not only a strategic industry economically but also an instructive industry intellectually. The industry is the cradle of modern management and is a synthesis of various functional strategies. The growth of the automobile industry or, for that matter, any consumer-facing industry lies in its ability to maintain a continuous pipeline of new and innovative products, substantive in functionality and stylistic in appearance. The automobile industry provides the perfect backdrop for discussing products as the core of the corporate business strategy. The global automobile industry, including the Indian automobile industry, is at an inflection point with portends of an unprecedented transformation. The drivers of this transformation are already seen in terms of connected vehicles, autonomous mobility, electric vehicles and digital technologies. The book, through its eighty chapters, demonstrates the synergistic interplay between technology and business, strategy and execution, innovation and inventiveness, enterprise and regulation, indigenization and globalization, structure and process, resourcing and spend, and leadership and management. This interplay would determine India’s ability to become a major player in this transformation. This book will be of interest to industry professionals, policy makers, the academic community and the general public.
Product Strategy And Management
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Author : Baker
language : en
Publisher: Pearson Education India
Release Date : 2008-09
Product Strategy And Management written by Baker and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09 with Management categories.
The Form Of Success
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Author : Peter Zec
language : en
Publisher: Red Dot Editions
Release Date : 2018
The Form Of Success written by Peter Zec and has been published by Red Dot Editions this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Design categories.
"20 years after the publication of the first edition of the book Designing Success, Professor Dr. Peter Zec, an expert on design and business communications, now presents a comprehensively revised version of his book that has long been out of print. Designing Success - Design as a Corporate and Product Strategy takes account of the social and economic changes of recent years and provides companies with an up-to-date guideline that explains how they can achieve success with the help of design. The book highlights the important role that design can play not only in product development, but also for the strategic orientation of an organisation - both in business management, as well as in company and product communication. The author furthermore offers numerous best-practice examples to illustrate how well-known companies have used design in the past in order to be successful in the market." --
Powerful Products
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Author : Roger Bean
language : en
Publisher: Amacom Books
Release Date : 2000
Powerful Products written by Roger Bean and has been published by Amacom Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
Successful new product development is crucial to building and maintaining a competitive position for any company. This text offers a strategic method for integrating the corporate strategic plan, clearly defined markets, and a repeatable development process into a new product development program.
Strategic Planning And Management
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Author : Delmar Karger
language : en
Publisher: CRC Press
Release Date : 1991-03-29
Strategic Planning And Management written by Delmar Karger and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-03-29 with Business & Economics categories.
This book explains why organizations that want to succeed, and continue to succeed, need to engage in the proper kind of planning. It shares the necessity and rationale for developing or creating winning strategies and tactics through strategic planning.
Understanding And Applying Product Platform Strategy
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Author : Michael McGrath
language : en
Publisher:
Release Date : 2016-07-14
Understanding And Applying Product Platform Strategy written by Michael McGrath and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-14 with categories.
Since 1994 when I first published the concepts of product-platform strategy, Product Strategy for High Technology Companies (McGraw Hill, 2001) has become a mainstay of strategy in many industries, particularly for high-technology companies. Some of the most successful companies implemented a product-platform strategy, and many of those who didn't failed as a result. In this new book, as well as others in this series, I expand and update these concepts, adding new lessons learned in the past decade, and illustrate them with current examples. Since there are several new concepts and so many great examples, I've decided to update Product Strategy through a series of new books, each focused on a particular product strategy topic. This first book, Understanding and Applying Product-Platform Strategy, starts with the core underlying concepts of platform strategy, based on workshops I have been giving around the world over the last few years. There are several new concepts that I added or expanded on in this book. The concept of platform layers expands on original concept of elements in complex platforms. As product platforms evolved to be more complex, organizing them into layers became logical. Platform robustness is introduced to address the issue that not all platforms are created equal, and this builds on the concept of vectors of differentiation in my original book. Competitive advantage can come from having a more robust product-platform strategy than a competitor. The issues around a platform as part of an ecosystem are now more relevant and discussed in more detail. This has become increasingly important, as more companies have implemented platform strategies that are linked with others. Also as more companies have leveraged product-platforms into new markets, the concepts of derivative platforms have become more important. So we will examine derivative platforms in more detail.
