Products Of Unilever
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Products Of Unilever
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Author : Unilever (Firm)
language : en
Publisher:
Release Date : 196?
Products Of Unilever written by Unilever (Firm) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 196? with categories.
Unilever A Strategic Analysis
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Author : Richards Macdonald
language : en
Publisher: GRIN Verlag
Release Date : 2013-07-10
Unilever A Strategic Analysis written by Richards Macdonald and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-10 with Business & Economics categories.
Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Cambridge, language: English, abstract: Unilever is a London-based fast-moving consumer goods company that sells its products in nearly 200 countries. However, it is neither the largest packaged consumer goods or food company as it has fiercely competitive rivals. In recent years, new corporate leadership has instituted changes, including a new mission and a new vision. These have resulted in a more positive relationship with consumers, a better public image, and an increasing presence in developing countries. Still, our strategic analysis of the company shows impending threats that can damage Unilever’s margin of profit and global stake in the fast-moving consumer goods industry. New brands, mounting competition, and an increase in taxation and regulations are mounting obstacles to Unilever's continued success. In order to overcome these and other future vulnerabilities, Unilever needs to continue its product and information technologies developments, introspection, campaigns, and external monitoring. Company Profile Unilever is an Anglo-Dutch company that consists of over 400 brands “focused on health and wellbeing” (Unilever, 2013a). Unilever sells its products to more than 190 countries and belongs to the fast-moving consumer goods (FMCG) industry. Specifically, it is the second largest packaged consumer goods firm after Proctor & Gamble (P&G), and it is the third largest food company after Nestle and Kraft Foods. While Unilever is based in London, England, it sells food, home, and personal care products over all major continents. Unilever was formed when the Dutch margarine company Margarine Unie merged with the British soapmaker Lever Brothers in 1930. The two companies decide to combine since they were often competing for the same raw materials, oils and fats, to make their products. Today, Unilever has adopted a new mission to
Renewing Unilever
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Author : Geoffrey Jones
language : en
Publisher: OUP Oxford
Release Date : 2005-08-25
Renewing Unilever written by Geoffrey Jones and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-25 with Business & Economics categories.
Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operations cover food and home and personal care, and its brands include Lipton, Hellmann's, Birds Eye, Wall's, Surf, Domestos, Comfort, Dove, Sunsilk, Pond's, Signal, Axe, and Ben & Jerry's. In particular the book focuses on the evolution of the company over the last half century. Managing such a firm in the era of globalization posed enormous challenges. The book covers the company's strategies and provides compelling evidence of its decision-making, marketing, brand management, innovation, acquisition strategies, corporate culture, and human resource management. The author has had full access to corporate archives and executives and provides us with a unique insight into the workings and strategies of one of the world's oldest and largest multinationals.
Strategic Analysis Of Unilever
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Author : Harry Mwololo
language : en
Publisher: GRIN Verlag
Release Date : 2018-06-26
Strategic Analysis Of Unilever written by Harry Mwololo and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-26 with Business & Economics categories.
Essay from the year 2018 in the subject Business economics - Miscellaneous, grade: 2, Stanford University, language: English, abstract: Unilever, headquartered in London, United Kingdom, and Rotterdam, Netherlands is a Dutch-British transnational consumer products business organization. Unilever is currently the third biggest consumer products company around the world, behind the leaders Procter and Gamble at position one and Nestle at position two. It is the global producer of food spreads like margarine. The company’s products include cleaning agents, food products, beverages, and personal care products.
Unilever Emery Products For The Cosmetic And Pharmaceutical Industries
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Author : Unilever-Emery (Gouda).
language : en
Publisher:
Release Date : 1973*
Unilever Emery Products For The Cosmetic And Pharmaceutical Industries written by Unilever-Emery (Gouda). and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973* with Cosmetics industry categories.
Winning Ways
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Author : M. Shanmugam
language : en
Publisher:
Release Date : 1997
Winning Ways written by M. Shanmugam and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Corporations categories.
Unilever 40 Success Secrets 40 Most Asked Questions On Unilever What You Need To Know
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Author : Laura Moreno
language : en
Publisher: Emereo Publishing
Release Date : 2015-01-21
Unilever 40 Success Secrets 40 Most Asked Questions On Unilever What You Need To Know written by Laura Moreno and has been published by Emereo Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-21 with Reference categories.
Unilever: Theory and Practice. There has never been a Unilever Guide like this. It contains 40 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about Unilever. A quick look inside of some of the subjects covered: Unilever - Operations, Hindustan Unilever - Awards and recognition, Unilever - 2000 to 2011, Hindustan Unilever - Headquarters, Rexona - 1929: Becoming part of Unilever, List of Unilever brands - Billion-euro brands, Unilever - 2011 to present, Sinar Mas Group - Unilever, Unilever - Logo, Hindustan Unilever - Sustainable Living, Unilever Bangladesh - Products, Bird's Eye - Unilever review, sale to Permira, Hindustan Unilever - Direct Selling Division, Unilever Bangladesh - Employees, Hindustan Unilever - Leadership, Unilever - Rainforest Alliance, Dave Lewis (Tesco) - Unilever, Hindustan Unilever - Brands, List of Unilever brands - Home and personal care brands, Unilever - Products, Unilever - Environmental record, List of Unilever brands - Food and beverages, Hindustan Unilever - Marketing Initiatives, Hindustan Unilever - Research facilities, Hindustan Unilever - Skin lightening creams, Unilever - Paper use, Unilever - Senior management, Hindustan Unilever - Mercury pollution, Hindustan Unilever - Triclosan, List of Unilever brands - Ice cream, List of Unilever brands - Partial list of national brands variants of the Heartbrand, Morris Tabaksblat - Career at Unilever, Unilever - Palm oil, Unilever Bangladesh - History, Unilever - Legal structure, Unilever - 1929 to 2000, and much more...
About Unilever
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Author : Unilever (Firm)
language : en
Publisher:
Release Date : 1973
About Unilever written by Unilever (Firm) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with categories.
Analysing The Development Of Consumer Products Company With Reference To Unilever
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Author : Mohd Rizalman Ashari
language : en
Publisher:
Release Date : 1996
Analysing The Development Of Consumer Products Company With Reference To Unilever written by Mohd Rizalman Ashari and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
Unilever S Mission For Vitality
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Author : David Austen-Smith
language : en
Publisher:
Release Date : 2017
Unilever S Mission For Vitality written by David Austen-Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Branding (Marketing) categories.
Dove and Axe were two highly successful brands owned by Unilever, a portfolio company. Dove was a female-oriented beauty product brand that exhorted "real beauty" and not the unachievable standards that the media portrayed. In contrast, Axe was a brand that purportedly "gives men the edge in the mating game." Their risqué commercials always portrayed the supermodel-type beauty ideal that Dove was trying to change. Unilever had always been a company of brands where the consumer knew the brands but not the company, but recently there had been the idea to unify the company with an umbrella mission for all of its brands. This would turn Unilever into a company with brands, potentially increasing consumer awareness and encourage cross-purchases between the different brands. However, this raised questions about the conflicting messages between the brands' marketing campaigns, most notably between Unilever's two powerhouse brands, Dove and Axe. The case begins with COO Alan Jope anticipating an upcoming press meeting in New York City to discuss Unilever's current (i.e., 2005) performance and announce Unilever's decision to create an umbrella mission statement for the company. This case focuses on the central question of whether or not consistency between brand messages is necessary or inherently problematic. The Unilever's Mission for Vitality case was created to help students and managers develop an appreciation for how the values underlying a marketing campaign can affect and alter an organization's culture. The case focuses on how two products and marketing campaigns that express conflicting underlying values (as reflected in the Dove Real Beauty and the Axe Effect campaigns) within the same corporation can give rise to a number of unintended organizational and marketing complications.