Projective Techniques For Social Science And Business Research
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Projective Techniques For Social Science And Business Research
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Author : Lawrence C. Soley
language : en
Publisher: The Southshore Press
Release Date : 2008
Projective Techniques For Social Science And Business Research written by Lawrence C. Soley and has been published by The Southshore Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Projective Techniques And Sort Based Research Methods
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Author : Paul M.W. Hackett
language : en
Publisher: Taylor & Francis
Release Date : 2023-04-05
Projective Techniques And Sort Based Research Methods written by Paul M.W. Hackett and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-05 with Psychology categories.
Projective Techniques and Sort-Based Research Methods offers a brief introductory guide to the use of these exciting, innovative and often artistic approaches, to students and researchers who have no prior knowledge of these. This book brings together a wide range of examples of projective and mapping techniques that offer the ideal methodology for researchers wishing to collect less controlled and filtered material, that tap the deeper levels of the conscious and sub-conscious to reveal a more profound, richer and hidden level of response. It presents the techniques in a way that will enable the reader to appreciate their nature and to choose an appropriate method for their own research. Information is also provided that allows readers to design and implement their own projective or sort-based approaches. Each of the approaches the authors present are concisely described, and their usages explained, along with references and examples of the applied usage of the technique. The book is valuable reading for researchers from a wide range of academic disciplines from within the social sciences, humanities, business studies, marketing, etc. The book is an introductory guide, but it will be appropriate for use with undergraduate, post-graduate and research students. It will also be of great use to professionals working in the areas of consumer behaviour, marketing and communications.
Encyclopedia Of Emotion 2 Volumes
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Author : Gretchen M. Reevy
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2010-09-07
Encyclopedia Of Emotion 2 Volumes written by Gretchen M. Reevy and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-07 with Psychology categories.
This unique two-volume reference is an accessible, up-to-date resource for the rich and fascinating study of human emotion. Drawing on both contemporary and classic research, Encyclopedia of Emotion explores the complex realities of our emotional lives and communicates what psychologists have learned about them to date in a clear and captivating way. The landmark work bridges the divide within psychology as a discipline between basic and applied science, gathering together in one comprehensive resource both theoretical and clinical perspectives on this important subject. In two volumes, Encyclopedia of Emotion offers more than 400 alphabetically organized entries on a broad range of topics, including the neurological foundations of emotional function, competing theories of emotion, multicultural perspectives on emotions, emotional disorders, their diagnosis and treatment, and profiles of important organizations and key figures who have shaped our understanding of how and why we feel the way we do.
Ecrm2013 Proceedings Of The 12th European Conference On Research Methods
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Author : Isabel Ramos
language : en
Publisher: Academic Conferences Limited
Release Date : 2013-04-07
Ecrm2013 Proceedings Of The 12th European Conference On Research Methods written by Isabel Ramos and has been published by Academic Conferences Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-07 with Business categories.
Complete proceedings of the 13th European Conference on Research Methodology for Business and Management Studies ECRM 2013 PRINT version Published by Academic Conferences and Publishing International Limited.
Designing And Managing A Research Project
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Author : Michael Jay Polonsky
language : en
Publisher: SAGE Publications
Release Date : 2018-10-03
Designing And Managing A Research Project written by Michael Jay Polonsky and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-03 with Business & Economics categories.
Designing and Managing a Research Project: A Business Student’s Guide is a practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. The inclusion of topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis, along with examples from real student research provide a unique perspective. The new Fourth Edition includes broader types of student project examples, such as an Economics thesis, additional international business cases, increased coverage of Questionnaire Design and Institutional Review Boards, and an integrated case throughout the book on “High Performance Shoes” with supporting materials and data.
Using Qualitative Research In Advertising
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Author : Margaret A. Morrison
language : en
Publisher: SAGE
Release Date : 2011-10-31
Using Qualitative Research In Advertising written by Margaret A. Morrison and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-31 with Business & Economics categories.
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
Handbook Of Research Methods For Tourism And Hospitality Management
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Author : Robin Nunkoo
language : en
Publisher: Edward Elgar Publishing
Release Date : 2018-07-27
Handbook Of Research Methods For Tourism And Hospitality Management written by Robin Nunkoo and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-27 with Business & Economics categories.
As research in tourism and hospitality reaches maturity, a growing number of methodological approaches are being utilized and, in addition, this knowledge is dispersed across a wide range of journals. Consequently there is a broad and multidisciplinary community of tourism and hospitality researchers whom, at present, need to look widely for support on methods. In this volume, researchers fulfil a pressing need by clearly presenting methodological issues within tourism and hospitality research alongside particular methods and share their experiences of what works, what does not work and where challenges and innovations lie.
Collecting Qualitative Data
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Author : Greg Guest
language : en
Publisher: SAGE Publications
Release Date : 2012-06-29
Collecting Qualitative Data written by Greg Guest and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-29 with Social Science categories.
Collecting Qualitative Data: A Field Manual for Applied Research provides a very practical, step-by-step guide to collecting and managing qualitative data. The data collection chapters focus on the three most often used forms of qualitative data collection: participant observation, in-depth interviews, and focus groups. The book also contains chapters on other practical aspects of qualitative field research often neglected in textbooks, including sampling, data management, research ethics, and supplementary data collection activities. Designed as an instructional field manual, this textbook includes many checklists and tips for how to use each technique while doing research. It also includes numerous real-life examples and cases, making it easy for readers to see the broader picture.
Public Health Research Methods
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Author : Greg Guest
language : en
Publisher: SAGE Publications
Release Date : 2014-02-16
Public Health Research Methods written by Greg Guest and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-16 with Social Science categories.
Public Health Research Methods is a comprehensive collection of research methods used in the field of public health. This text is about providing researchers, and future researchers, with an up-to-date and comprehensive set of tools to investigate public health issues and problems, to ultimately better inform public health policy and practice. The contents of this book go beyond traditional epidemiologic approaches and cover the various research methods and technologies that are emerging in the new public health landscape.
New Trends In Russian Political Mentality
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Author : Elena Shestopal
language : en
Publisher: Lexington Books
Release Date : 2015-12-17
New Trends In Russian Political Mentality written by Elena Shestopal and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-17 with Political Science categories.
This book examines popular perceptions of recent political and psychological changes during Vladimir Putin’s third term, a unique period in the post-Soviet political history of Russia. The contributors analyze recent trends in Russian society and interpret citizens’ views of political power, institutions, and leaders.