Psikologi Pemasaran Digital
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Psikologi Pemasaran Digital
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Author : Raras Risia Yogasnumurti, S.E., M.M.
language : id
Publisher: Basya Media Utama
Release Date : 2024-01-25
Psikologi Pemasaran Digital written by Raras Risia Yogasnumurti, S.E., M.M. and has been published by Basya Media Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-25 with Psychology categories.
This book is a comprehensive guide that combines two important aspects in today's marketing world: digital marketing strategy and marketing psychology. This book is aimed at marketing professionals, entrepreneurs, as well as marketing students and practitioners who want to understand how digital marketing and psychology can collaborate to achieve success in industry and education. This book begins by outlining the basic concepts of digital marketing, marketing strategies, marketing psychology and its development, as well as a valuable source of information for anyone interested in understanding how to combine digital marketing with a deep psychological understanding to achieve success in the world of industry and education. This book provides practical guidance that marketers can implement well, while offering insight into the latest trends and developments in digital marketing. Happy reading!
Psikologi Pemasaran Society 5 0 Strategi Penjualan Maksimal Era Society 5 0
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Author : Yoesoep Edhie Rachmad
language : id
Publisher: PT. Sonpedia Publishing Indonesia
Release Date : 2023-05-20
Psikologi Pemasaran Society 5 0 Strategi Penjualan Maksimal Era Society 5 0 written by Yoesoep Edhie Rachmad and has been published by PT. Sonpedia Publishing Indonesia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-20 with Business & Economics categories.
Buku ini, "Psikologi Pemasaran Society 5.0: Strategi Penjualan Maksimal Era Society 5.0", hadir sebagai panduan yang komprehensif untuk menggali dan memahami landasan psikologis di balik perilaku konsumen dalam era baru ini. Dalam buku ini, kami akan menjelajahi bagaimana manusia sebagai bagian dari masyarakat yang semakin terhubung secara digital, berinteraksi dengan produk dan merek, serta bagaimana psikologi pemasaran dapat memainkan peran kunci dalam mencapai kesuksesan penjualan yang maksimal. Buku ini membahas tentang bagaimana aspek-aspek psikologis dapat memengaruhi keputusan konsumen dalam membeli produk atau jasa. Selengkapnya buku ini akan mengulas secara lengkap mengenai konsep dasar psikologi pemasaran, perkembangan ilmu psikologi pemasaran, psikologi perilaku konsumen, komponen psikologi pemasaran, konsep & prinsip psikologi pemasaran, hubungan psikologi dan bauran pemasaran, analisis psikologi dan pemasaran digital era society 5.0, dan contoh penerapan psikologi strategi penjualan efek verbatim & story telling. Kami berharap bahwa buku ini akan menjadi sumber inspirasi dan pengetahuan berharga bagi para praktisi pemasaran, pebisnis, dan siapa pun yang tertarik untuk memahami lebih dalam tentang bagaimana psikologi pemasaran dapat membantu mencapai kesuksesan penjualan maksimal di Era Society 5.0.
Psychology Of Selling
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Author : Brian Tracy
language : id
Publisher: Bhuana Ilmu Populer
Release Date : 2021-05-18
Psychology Of Selling written by Brian Tracy and has been published by Bhuana Ilmu Populer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-18 with Business & Economics categories.
The Psychology of Selling merupakan buku yang wajib dimiliki oleh para penjual. Karena di dalamnya mengupas tuntas ilmu-ilmu psikologi yang ampuh untuk memikat customer agar mereka membeli produk Anda, yang berujung meningkatkan penjualan Anda. Dan, tanpa gagal sedikit pun! Dari ilmu psikologi ini, Anda akan diajarkan banyak hal, mulai dari cara berbicara dan berpenampilan, metode presentasi, hingga strategi dalam meningkatkan penjualan. Semua ilmu dalam buku ini berasal dari pengalaman sang penulis sendiri, Brian Tracy. Ia adalah seorang pebisnis sukses dan salah satu pembicara terkemuka di dunia. Ia telah membangun, memimpin, dan mengubah 22 bisnis menjadi lebih baik.
Decoding Digital Consumer Behavior
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Author : Alfonso Pellegrino
language : en
Publisher: Springer Nature
Release Date :
Decoding Digital Consumer Behavior written by Alfonso Pellegrino and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Leveraging Consumer Behavior And Psychology In The Digital Economy
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Author : Suki, Norazah Mohd
language : en
Publisher: IGI Global
Release Date : 2020-06-26
Leveraging Consumer Behavior And Psychology In The Digital Economy written by Suki, Norazah Mohd and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-26 with Business & Economics categories.
With the increasing prevalence of information, communication, and technology, including social media, in the digital economy, leveraging consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and challenges to social networking service (SNS) developers and online firms. These platforms have become a key channel for social interactions and networking among individuals and online communities to leverage business activities in respect to product and service visibility and sustainability via the internet. Leveraging Consumer Behavior and Psychology in the Digital Economy is a pivotal reference source that provides current research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize this research consumer behavior and psychology in the digital economy. Emphasizing critical topics in the field of consumer behavior research, this publication is a wide-ranging resource for professionals, practitioners, marketers, retailers, business managers, academics, researchers, and graduate-level students interested in the latest material on consumer behavior and psychology in the digital economy.
H2h Marketing
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Author : Philip Kotler
language : en
Publisher: Springer Nature
Release Date : 2023-07-18
H2h Marketing written by Philip Kotler and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with Business & Economics categories.
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
Pemasaran Digital Teori Dan Implementasi
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Author : Erwin Erwin
language : id
Publisher: PT. Green Pustaka Indonesia
Release Date : 2024-01-24
Pemasaran Digital Teori Dan Implementasi written by Erwin Erwin and has been published by PT. Green Pustaka Indonesia this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-24 with Business & Economics categories.
Buku "Pemasaran Digital: Teori dan Implementasi" menghadirkan panduan holistik bagi pembaca untuk memahami dan menerapkan konsep pemasaran digital secara efektif. Mulai dari pengenalan konsep dasar hingga strategi tingkat lanjut, buku ini memberikan landasan kuat dalam merespon dinamika pemasaran di era digital. Penekanan pada strategi, pembuatan konten digital, SEO, dan media sosial marketing memberikan wawasan mendalam tentang bagaimana membangun keberadaan online yang sukses." "Buku ini tidak hanya memberikan teori, tetapi juga menyajikan tantangan praktis yang mungkin dihadapi dalam pemasaran digital, serta tren terkini yang dapat memengaruhi strategi pemasaran. Dengan melibatkan pembaca melalui studi kasus sukses, buku ini menjembatani kesenjangan antara teori dan implementasi praktis, membantu pembaca untuk mengaplikasikan pengetahuan yang diperoleh dalam lingkungan pemasaran digital yang cepat berubah. 'Pemasaran Digital: Teori dan Implementasi' adalah panduan terpercaya bagi siapa saja yang ingin menguasai seni pemasaran digital dan mencapai kesuksesan dalam dunia yang semakin terhubung secara digital.
User Experience Is Brand Experience
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Author : Felix van de Sand
language : en
Publisher: Springer Nature
Release Date : 2019-11-12
User Experience Is Brand Experience written by Felix van de Sand and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Business & Economics categories.
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
Psikologi Konsumen
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Author : Dr. Solehudin, M.M
language : id
Publisher: Cendikia Mulia Mandiri
Release Date : 2024-06-19
Psikologi Konsumen written by Dr. Solehudin, M.M and has been published by Cendikia Mulia Mandiri this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-19 with Business & Economics categories.
Psikologi konsumen mencakup berbagai aspek, mulai dari pengaruh budaya dan sosial, hingga faktor faktor psikologis individu seperti motivasi, persepsi, belajar, dan emosi. Selain itu, perkembangan teknologi juga telah membawa dimensi baru dalam studi ini, seperti pengaruh media sosial dan perilaku konsumen online.
Marketplace Lifestyles In An Age Of Social Media Theory And Methods
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Author : Lynn R Kahle
language : en
Publisher: Routledge
Release Date : 2014-12-18
Marketplace Lifestyles In An Age Of Social Media Theory And Methods written by Lynn R Kahle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.
