Public Relations Organisation Und Profession
DOWNLOAD
Download Public Relations Organisation Und Profession PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Public Relations Organisation Und Profession book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Public Relations In Asia Pacific
DOWNLOAD
Author : Mary M. Devereux
language : en
Publisher: John Wiley & Sons
Release Date : 2011-12-08
Public Relations In Asia Pacific written by Mary M. Devereux and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-08 with Business & Economics categories.
Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)
Public Relations
DOWNLOAD
Author : Otis W. Baskin
language : en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date : 1997
Public Relations written by Otis W. Baskin and has been published by McGraw-Hill Humanities, Social Sciences & World Languages this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Deals with public relations in the overall context of organizational communications.
Public Relations Organisation Und Profession
DOWNLOAD
Author : Ulrike Röttger
language : de
Publisher: Springer-Verlag
Release Date : 2013-03-09
Public Relations Organisation Und Profession written by Ulrike Röttger and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-09 with Language Arts & Disciplines categories.
Public Relations wird in der Arbeit theoretisch und empirisch als Organisationsfunktion analysiert: Im Mittelpunkt stehen zum einen die Funktionen und Leistungen der PR in und für Organisationen und zum anderen Fragen der Professionalisierungsbedürftigkeit und -fähigkeit der PR als Auftragskommunikation. Die Autorin betrachtet beide Themenkomplexe vor allem aus der Meso-Perspektive der Organisation, aber auch aus der Mikro-Perspektive der Akteure. Die Bezugnahme auf Überlegungen der Strukturierungstheorie verspricht dabei, beide Perspektiven nicht isoliert, sondern in ihrer wechselseitigen Verschränkung zu erfassen. Mit der umfangreichen empirischen Studie liegen erstmals für Deutschland umfassende empirische Daten über das gesamte PR-Berufsfeld in einem Kommunikationsraum und nicht nur für einzelne Segmente vor.
Pathways To Public Relations
DOWNLOAD
Author : Burton St. John III
language : en
Publisher: Routledge
Release Date : 2014-04-24
Pathways To Public Relations written by Burton St. John III and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-24 with Business & Economics categories.
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context. This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history. With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.
Public Relations And The Digital
DOWNLOAD
Author : Clea Bourne
language : en
Publisher: Springer Nature
Release Date : 2022-09-29
Public Relations And The Digital written by Clea Bourne and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-29 with Language Arts & Disciplines categories.
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
Public Relations And Strategic Communication
DOWNLOAD
Author : Karen Sutherland
language : en
Publisher: Oxford University Press, USA
Release Date : 2019-10-21
Public Relations And Strategic Communication written by Karen Sutherland and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-21 with Communication in organizations categories.
The goal of Public Relations and Strategic Communication is to bring public relations and communication theories to life. Public relations is a hugely diverse profession in terms of its functions, publics and stakeholders. However, it is the multi-faceted nature of the profession that has resulted in it becoming an essential part of organisations in a range of industries. Advanced skills in relationship management, communication and reputation management are required in every organisation and have become even more important with the rapid evolution of digital technologies such as social media. Public Relations and Strategic Communication aims to educate readers about this ever-changing landscape through the clear explanation and practical application of theory. Throughout this text, public relations and communication theories have been dissected, critically analysed and explained in clear language using contemporary Australian examples. Each theory is also demonstrated in its entirety, particularly focusing on how it underpins core public relations functions. This approach aims to teach public relations students theoretical concepts from a micro and macro level. The incorporation of interviews with industry practitioners also provides students with further insight into the realities of public relations and strategic communication as a profession. Public Relations and Strategic Communication aims to make theory accessible and interesting by taking a storytelling approach to ensure readers remain engaged throughout their learning journey. The intention is that this text sparks with students an ongoing curiosity about public relations and communication theory and the profession overall.
Excellent Public Relations And Effective Organizations
DOWNLOAD
Author : James E. Grunig
language : en
Publisher: Routledge
Release Date : 2003-01-30
Excellent Public Relations And Effective Organizations written by James E. Grunig and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-30 with Business & Economics categories.
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the International Association of Business Communicators (IABC) Research Foundation. Going well beyond any of the previously published reports on the Excellence study, this book contains many new statistical analyses of the survey data and more details from the case studies. Discussing theory and data related to several ongoing discussions in the communication profession, this book answers the following questions: *How can we show the value of public relations? *What is the value of relationships? *How do relationships affect reputation? *What does it mean to practice communication strategically? *How can we measure and evaluate the effects of public relations programs? *Should communication programs be integrated? *How does the new female majority in the profession affect communication Excellence? This book, as well as the research it reports, is the product of symmetrical communication and collaboration. As such, it is intended for scholars, applied researchers, students, and informed professionals who understand the value of research in developing a profession, such as public relations. Knowledge of quantitative and qualitative research methods will make it easier to understand the book; however, the results are interpreted in a way that makes the analyses understandable even to those with little or no knowledge of statistics and research methods.
Public Relations An Emerging Specialised Profession Text Case Studies
DOWNLOAD
Author : D. Sharma
language : en
Publisher: Deep and Deep Publications
Release Date : 2004
Public Relations An Emerging Specialised Profession Text Case Studies written by D. Sharma and has been published by Deep and Deep Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Public relations categories.
Aims To Secure As A Step-By-Step Guide For Using Communication Skills To Achieve Maximum Utilization Of Pr Techniques, Each Chapter Serving As A Building Black For The Next. Useful For Both The Students And Professional Public Relations Personnel.
Public Relations Writing Worktext
DOWNLOAD
Author : Joseph M. Zappala
language : en
Publisher: Taylor & Francis
Release Date : 2010
Public Relations Writing Worktext written by Joseph M. Zappala and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business report writing categories.
A writing and planning resource that is suitable for public relations students and practitioners
The Global Public Relations Handbook
DOWNLOAD
Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2003-06-20
The Global Public Relations Handbook written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-20 with Business & Economics categories.
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.