Research On Firm Financial Performance And Consumer Behavior
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Research On Firm Financial Performance And Consumer Behavior
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Author : Beta Yulianita Gitaharie
language : en
Publisher:
Release Date : 2020
Research On Firm Financial Performance And Consumer Behavior written by Beta Yulianita Gitaharie and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Business & Economics categories.
"This book, "Research on Firm Finance Performance and Consumer Behaviour", plugs on the essential demand of highlighting consumer behavior and financial performance of companies, including banking and modern fintech-based institutions, particularly at the backdrop of an emerging giant - Indonesia. Contributed by prominent researchers at Universitas Indonesia, the topmost Business School in Indonesia, this book offers how wide array of theories are tested and used to frame models to recommend evidence-informed strategies of effective management. It also covers conversations around the concept, measurement, determinant of middle-class millennials; anti-corruption disclosure and its impact on firm value; effect of behavioural finance, financial and zakat literacy to the public; to roles of various forms of financial technology- (fintech-) based institutions, including peer-to-peer lending and charitable crowdfunding to our society, and other thought-provoking questions and discussions. We are pleased to present this important book to government policymakers and lifelong practitioner learners who can use the information and insights contained here. And, for fellow researchers, librarians, and students especially those who are engaging with research practices, this book is a must-have as it provides various practical replicable examples and helps shape the direction future research of recent issues in its areas"--
Handbook Of Research On Consumer Behavior Change And Data Analytics In The Socio Digital Era
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Author : Keikhosrokiani, Pantea
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Handbook Of Research On Consumer Behavior Change And Data Analytics In The Socio Digital Era written by Keikhosrokiani, Pantea and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Contemporary Research On Business And Management
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Author : Siska Noviaristanti
language : en
Publisher: CRC Press
Release Date : 2021-11-24
Contemporary Research On Business And Management written by Siska Noviaristanti and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-24 with Technology & Engineering categories.
This book contains selected papers presented at the 4th International Seminar of Contemporary Research on Business and Management (ISCRBM 2020), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Surubaya, Indonesia, 25-27 November 2020. It was hosted by the Master of Management Program Indonesia University and co-hosts Airlangga University, Sriwijaya University, Trunojoyo University of Madura, and Telkom University, and supported by Telkom Indonesia and Triputra. The seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in business and management area to reflect on current issues, challenges and opportunities, and to share the latest innovative research and best practice. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resources, marketing, operations, finance, strategic management and entrepreneurship.
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2014-12-31
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Fashion Branding And Consumer Behaviors
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Author : Tsan-Ming Choi
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-01-30
Fashion Branding And Consumer Behaviors written by Tsan-Ming Choi and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-30 with Psychology categories.
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, environmental ethics and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers’ need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.
Proceedings Of The 5th International Conference On The Role Of Innovation Entrepreneurship And Management For Sustainable Development Icriemsd 2024
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Author : Saurabh Gupta
language : en
Publisher: Springer Nature
Release Date : 2024-12-31
Proceedings Of The 5th International Conference On The Role Of Innovation Entrepreneurship And Management For Sustainable Development Icriemsd 2024 written by Saurabh Gupta and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-31 with Business & Economics categories.
This book is an open access. The 5th International Conference on the Role of Innovation, Entrepreneurship and Management for Sustainable Development aims to bring together academicians, researchers, industry experts and students to exchange and share their experiences and research results on all aspects of Innovation, Entrepreneurship, Management and Information Technologies. This conference will provide a premier interdisciplinary platform to all the participants to present and discuss the most recent innovations, trends and concerns in the fields of Innovation, Entrepreneurship, Management and Information Technology.
Consumer Behavior And Marketing Strategy
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Author : Dhanalakshmi Marar
language : en
Publisher: Educohack Press
Release Date : 2025-02-20
Consumer Behavior And Marketing Strategy written by Dhanalakshmi Marar and has been published by Educohack Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-20 with Business & Economics categories.
"Consumer Behavior and Marketing Strategy" addresses the steep rise in market competition and how marketing strategies adapt to capture impacts and provide solutions. This comprehensive guide delves into the interdisciplinary field of consumer psychology and its interaction with products. It explores how these strategies contribute to business growth, convert occasional customers into repeat consumers, and navigate consumer behavior challenges. The book provides insights into complex consumer behavior from basic to advanced levels, addressing issues from both marketer and consumer perspectives. Each thoroughly researched chapter follows a logical flow, ensuring continuity for readers. Concepts are illustrated with examples, and end-of-chapter questions offer practice aimed at undergraduates. Written in simple, lucid language, the book accelerates beginner learning. The glossary at the end helps readers understand frequently used marketing terms. "Consumer Behavior and Marketing Strategy" is an invaluable guide for understanding the interaction of consumer behavior and marketing strategies, offering practical solutions and comprehensive insights.
Proceedings Of The International Conference On Emerging Challenges Sustainable Strategies In The Data Driven Economy Icech 2024
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Author : Dinh Nguyen Van
language : en
Publisher: Springer Nature
Release Date : 2025-04-30
Proceedings Of The International Conference On Emerging Challenges Sustainable Strategies In The Data Driven Economy Icech 2024 written by Dinh Nguyen Van and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-04-30 with Business & Economics categories.
This is an open access book. International School - Vietnam National University Hanoi, Hanoi University of Science and Technology – School of Economics and Management, University of Economics and Business - Vietnam National University, Hanoi, National Economics University – Faculty of Business Management, The University of Danang – University of Economics, University of Economics Ho Chi Minh City, Foreign Trade University, University of Economics – Hue University, University of Hertfordshire (UK), AVSE Global (France), PPM School of Management (Indonesia), EM Normandie Business School (France) will organize the 12th International Conference on Emerging Challenges: Sustainable Strategies in the Data–driven Economy) in Thanh Hoa, Vietnam on November 1–2, 2024. We would like to invite you to be a part of the ICECH2024 and submit your research papers for presentation. The details are as follows: Thanks to the juggernaut technological development (especially in the context of the Industrial Revolution 4.0), such as greater data availability and the increasing popularity of the Internet, governments, firms, and people are utilizing data (especially big data) to improve their decision-making, boost productivity, understand citizens and/or customers’ needs and behaviours, meet a greater variety of demands and many others benefits. It is undeniable that the data-driven economy features powerful economies of scale, economies of scope, network externalities in many sectors, and pervasive information asymmetry. Businesses globally are experiencing a significant increase in digitalization, leading to a surge in data volumes and emphasizing the need for enterprises to prioritize data-driven approaches. Data is becoming a crucial company asset, and its value relies on effectively utilizing it to produce actionable insights for strategic decision-making. In addition to the challenges that businesses are facing in the data-driven economy, over the past few years, the world has been gripped with rising uncertainties and significant challenges such as the COVID-19 pandemic, the Russia-Ukraine or the Israel-Hamas conflicts. These issues, coupled with current, lingering problems such as climate change, do pose significant threats to economies and companies around the world. In response to these challenges, governments and firms have adopted sustainability-oriented approaches such as the digitalization and/or digital transformation of business activities, the pursuant of sustainable development goals (SDGs), or the adoption of Environmental, Social, and Governance (ESG) practices. In the context of coupling challenges, as mentioned above, it is essential to discuss the solutions that businesses should take to be resilient in uncertain contexts and achieve sustainable development. Thus, ICECH2024 aims to provide a forum for academics and professionals to share research findings, experiences, and knowledge with respect to the craft, implementation and effects of sustainable strategies in a data-driven global economy. The ICECH2024 Conference will focus on (but not limited to) Asia-Pacific nations. We welcome submissions in the following areas: Economics, Business Law, Management, Finance and Banking, Innovation and Technology, Accounting and Auditing.
Fintech In Islamic Financial Institutions
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Author : M. Kabir Hassan
language : en
Publisher: Springer Nature
Release Date : 2022-11-30
Fintech In Islamic Financial Institutions written by M. Kabir Hassan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-30 with Business & Economics categories.
This book explores several challenges facing FinTech in Islamic financial institutions. Firstly, large banks and financial institutions in countries with updated and innovative technological channels will earn the technology arbitrage from FinTech. This ‘size’ puzzle may create a challenge for Islamic financial institutions that are of smaller size and from technologically less-developed countries. Secondly, while access to FinTech is getting broader day by day, usage of FinTech is still limited due to personal and governance-related limitations. Moreover, the level of awareness of the emerging FinTech services (i.e., bitcoin, blockchain, etc.) remains extremely poor even among the residents of technologically-advanced countries. Thirdly, use of FinTech by Islamic financial institutions is limited to Islamic banking, to users from developed countries, among young customers, and for a limited number of traditional banking services such as the deposits and payment services. Also, banks hope to use FinTech to increase the size of a new breed of technology-savvy depositors and loan customers to achieve economies of scale, which may help stabilize the banking sector. Automation in Islamic banks and the participation of Islamic financial institutions in blockchain and bitcoin domains require extensive research from Shariah-compliance as well as market and consumer-related grounds. With all the opportunities and challenges of FinTech—promoting inclusion, easier loan monitoring, and risk of Shariah non-compliance—this book explores the implications for Islamic financial institutions and will be of interest to scholars, researchers, and students of Islamic finance and financial technology.
Understanding Consumer Financial Behavior
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Author : W. Fred van Raaij
language : en
Publisher: Springer
Release Date : 2016-07-15
Understanding Consumer Financial Behavior written by W. Fred van Raaij and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-15 with Business & Economics categories.
Government policies, marketing campaigns of banks, insurance companies, and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.