Rivalry And Group Behavior Among Consumers And Brands
DOWNLOAD eBooks
Download Rivalry And Group Behavior Among Consumers And Brands PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Rivalry And Group Behavior Among Consumers And Brands book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Rivalry And Group Behavior Among Consumers And Brands
DOWNLOAD eBooks
Author : Cody T. Havard
language : en
Publisher:
Release Date : 2021
Rivalry And Group Behavior Among Consumers And Brands written by Cody T. Havard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport with areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups. Readers are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separate quantitative and qualitative investigations to compare how rivalry and group behavior differ among sport and non-sport settings. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of individual and group behavior. Cody T. Havard, Ph.D. is a Professor of Sport Commerce and the Director of Research in the Kemmons Wilson School at The University of Memphis, USA. He is also the Director of the Bureau of Sport and Leisure Commerce and producer/host of the Being a Fan of Disney Podcast with Cody T. Havard, Ph.D. Dr. Havard researches the rivalry phenomenon in and out of sport to better understand group member behavior and its impact on society.
Intense Group Behavior And Brand Negativity
DOWNLOAD eBooks
Author : Cody T. Havard
language : en
Publisher: Springer Nature
Release Date : 2023-01-10
Intense Group Behavior And Brand Negativity written by Cody T. Havard and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-10 with Business & Economics categories.
In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author’s Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research to better understand how to decrease out-group derogation and negativity. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of how setting and group membership influences the ways people view and behave toward out-groups.
Rivalry And Group Behavior Among Consumers And Brands
DOWNLOAD eBooks
Author : Cody T. Havard
language : en
Publisher: Springer Nature
Release Date : 2021-09-17
Rivalry And Group Behavior Among Consumers And Brands written by Cody T. Havard and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-17 with Business & Economics categories.
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups. Readers are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separate quantitative and qualitative investigations to compare how rivalry and group behavior differ among sport and non-sport settings. Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of individual and group behavior.
Rivalry In Sport
DOWNLOAD eBooks
Author : Cody T. Havard
language : en
Publisher: Springer Nature
Release Date : 2020-07-01
Rivalry In Sport written by Cody T. Havard and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-01 with Business & Economics categories.
This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry. Rivalry is a phenomenon that helps organizations and participants increase their output while also engaging fans. The author argues that the goal of rivalry should be to increase engagement and interest in the product without stepping over a sometimes invisible line resulting in fan or group member negativity, deviance, and violence. Through the introduction of two scales that specifically measure how group members react to out-groups in the sport setting, this book offers scholars deeper insights into what rivalry means and how it can be used to responsibly promote the sport product.
Group Influence On Consumer Brand Choice
DOWNLOAD eBooks
Author : Robert E. Witt
language : en
Publisher:
Release Date : 1970
Group Influence On Consumer Brand Choice written by Robert E. Witt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Brand choice categories.
Price And Nonprice Rivalry In Oligopoly
DOWNLOAD eBooks
Author : Robert E. Kuenne
language : en
Publisher: Springer
Release Date : 2016-01-20
Price And Nonprice Rivalry In Oligopoly written by Robert E. Kuenne and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-20 with Business & Economics categories.
The theory of price and quality decision-making in industries with a few firms which recognize their mutual interdependence is of increasing interest to economists and policy makers. This book introduces a novel theory of that decision-making, based upon the notion of the industry as a community of agents who are involved in both competitive and cooperative relationships. It develops theories and illustrates methodological approaches to the analysis of price and quality decision-making in such instances of a 'rivalrous consonance of interests' among firms.
Competitive Strategy
DOWNLOAD eBooks
Author : Michael E. Porter
language : en
Publisher: Simon and Schuster
Release Date : 2008-06-30
Competitive Strategy written by Michael E. Porter and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-30 with Business & Economics categories.
Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies—lowest cost, differentiation, and focus—which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. In the almost two decades since publication, Porter's framework for predicting competitor behavior has transformed the way in which companies look at their rivals and has given rise to the new discipline of competitor assessment. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalized Porter's ideas and applied them to assess industries, understand competitors, and choose competitive positions. The ideas in the book address the underlying fundamentals of competition in a way that is independent of the specifics of the ways companies go about competing. Competitive Strategy has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. By bringing a disciplined structure to the question of how firms achieve superior profitability, Porter’s rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.
Research Anthology On Business Strategies Health Factors And Ethical Implications In Sports And Esports
DOWNLOAD eBooks
Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2020-11-27
Research Anthology On Business Strategies Health Factors And Ethical Implications In Sports And Esports written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-27 with Sports & Recreation categories.
From issues of racism to the severity of concussions to celebrity endorsements, the sports industry continues to significantly impact society. With the rise of eSports and its projection as the next billion dollar industry, it is vital that a multifaceted approach to sports research be undertaken. On one side, businesses are continually offering new methods for marketing and branding and finding the best ways to enhance consumer engagement and the consumer experience. On the other side, there has been progress and new findings in the physical fitness and training of the athletes themselves along with discussions on their psychology and wellbeing. This two-tiered approach to analyzing sports and eSports from a practical business perspective, along with a lens placed on the athletes themselves, provides a comprehensive view of the current advancements, technologies, and strategies within various aspects of the sports and esports industry. Research Anthology on Business Strategies, Health Factors, and Ethical Implications in Sports and eSports covers the latest findings on all factors of sports: the branding and marketing of sports and eSports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry. This wide coverage of all fields of research recently conducted leads this book to be a well-rounded view of how sports are functioning in modern times. Highlighted topics include branding tactics, consumer engagement, eSports history and technologies, ethics and law, and psychological studies of athlete wellness. This book is ideal for sports managers, athletes, trainers, marketers, brand managers, advertisers, practitioners, stakeholders, researchers, academicians, and students interested working in the fields of sports medicine, law, physical education, assistive technologies, marketing, consumer behavior, and psychology.
Cape
DOWNLOAD eBooks
Author : Courtney N. Plante
language : en
Publisher: Stephen Reysen
Release Date : 2021-10-19
Cape written by Courtney N. Plante and has been published by Stephen Reysen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-19 with Psychology categories.
Researchers across disciplines have been studying the psychology of fans for decades. Seeking to better understand fan behavior and the various factors motivating fans, researchers have studied dozens of variables in hundreds of studies of different fan groups. To date, however, there have been relatively few attempts to integrate this sizable body of work, pulling together findings across from the field to with a broader, more holistic perspective. This book does exactly that, identifying and concisely summarizing research on 28 separate lines of inquiry on the psychology of fans and integrating it all into an empirically-validated model known as the CAPE model. Useful as a textbook for a fandom studies course and as a handbook for fan researchers, this book is essential reading for anyone looking to better understand the state of fan psychology and wanting to conduct their own research exploring the ins and outs of fans of all sorts!
Consumer Behavior In Practice
DOWNLOAD eBooks
Author : Eugene Y. Chan
language : en
Publisher: Springer Nature
Release Date :
Consumer Behavior In Practice written by Eugene Y. Chan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.