Select Text And Cases In Marketing Management
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Select Text And Cases In Marketing Management
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Author :
language : en
Publisher:
Release Date : 1997
Select Text And Cases In Marketing Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
Cps Select Text And Cases For Marketing Management And Strategy
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Author : Richard D. Irwin
language : en
Publisher: McGraw-Hill/Irwin
Release Date : 1995-08
Cps Select Text And Cases For Marketing Management And Strategy written by Richard D. Irwin and has been published by McGraw-Hill/Irwin this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-08 with categories.
Marketing Management
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Author : Douglas J. Dalrymple
language : en
Publisher: Wiley
Release Date : 2000-01-04
Marketing Management written by Douglas J. Dalrymple and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-01-04 with Business & Economics categories.
All the Skills Students Need to Succeed in Today's Competitive Business World Completely updated and revised, the Seventh Edition focuses on all aspects of planning, coordinating and executing a successful marketing strategy. Covering the key marketing management concepts, this popular and comprehensive text shows students how to apply the material in today's business environment. And with the help of 39 case studies, they'll quickly develop the decision-making and critical-thinking skills needed to solve realistic marketing problems. New Features of the Seventh Edition * Updated Marketing in Action and Marketing Strategies boxes provide real-world examples that demonstrate how the material is applied in business. * The Internet is fully integrated with all marketing activities. The authors provide broad Internet coverage and many examples in the distribution, direct marketing, promotion, services marketing, and advertising chapters. * New "Applying. to" and "Integrating. with" sections highlight topical marketing and business areas. * 26 new case studies have been added that cover a wide range of products and organizations. Most of these cases focus on the global business environment.. * Internet coverage is integrated throughout the book. * Globalization is thoroughly discussed and the concepts are reinforced through examples, questions, and cases. * SPSS(r) Student Version for Windows 9.0 is available to accompany the text.
Marketing Management Text And Cases Indian Context
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Author : Tapan K. Panda
language : en
Publisher: Excel Books India
Release Date : 2009
Marketing Management Text And Cases Indian Context written by Tapan K. Panda and has been published by Excel Books India this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Marketing categories.
Strategic Marketing Management Text And Cases
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Author : U C Mathur
language : en
Publisher:
Release Date : 2006-01-01
Strategic Marketing Management Text And Cases written by U C Mathur and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with categories.
Marketing as a discipline has gained importance in the wake of a continuous onslaught of powerful multinational competitors. Companies need to take accurate and speedy decisions especially in this major revenue-earning area. Therefore, students of marketing management must equip themselves with the concepts and tools of making strategic plans for marketing as well as understanding and solving marketing problems. The book provides marketing perspective and customer orientation to companies management activities, covering opportunity analysis, market segmentation techniques, product selection strategy, pricing plans, service based sustainable competitive advantage and brand management. The book contains a number of case studies that help students in obtaining virtual corporate experience of the marketing concepts by handling and solving the cases. The salient features of the book are: " Detailed analysis of the existing market situations " A selection of the options available to the marketers for planning marketing strategies " Concepts of product selection, pricing, market segmentation " Specially selected case studies for ease of understanding the marketing nuances. The book stresses on student s holistic learning subtleties of the complex and diverse areas of comprehensive marketing programme and communication mix through advertising and promotion strategies. The book has interactive exercises dealing with marketing situations that are meant to excite the psyche of the students and provide involvement based learning programme.
Marketing Research
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Author : W. Bruce Wrenn
language : en
Publisher: Psychology Press
Release Date : 2002
Marketing Research written by W. Bruce Wrenn and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
This text/CD-ROM for an introductory marketing research course shows how to design, conduct, and interpret market research, offering step- by-step instructions, explanations of complex issues such as the interpretation of statistics, 16 case studies, and practice cases. Chapters cover research designs for management decision making, secondary data, primary data collection, measurement, designing the data-gathering instrument, sampling methods and sample size, basic and advanced data analysis, and the research report. The CD-ROM contains SPSS data for cases. Wrenn teaches marketing at Indiana University. c. Book News Inc.
Introduction To Marketing Management
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Author : Stewart Henry Rewoldt
language : en
Publisher:
Release Date : 1977
Introduction To Marketing Management written by Stewart Henry Rewoldt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Marketing categories.
Marketing Management
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Author : Robert E Stevens
language : en
Publisher: Taylor & Francis
Release Date : 2012-11-12
Marketing Management written by Robert E Stevens and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business. Marketing Management: Text and Cases is divided into two sections to accommodate a wide variety of interests. The first section is an essential textbook that offers a complete overview of marketing management, and describes the steps necessary for successful company-to-customer interaction. Each chapter comes generously enhanced with tables and charts to clearly demonstrate the marketing process from concept to implementation. Marketing Management: Text and Cases also contains fifteen new case studies to challenge the more experienced marketing student as well as introduce the beginner to situations where the marketing process can be demonstrated. These cases provide a wide variety of managerial situations for small, medium, and large companies as well as entrepreneurial cases to expose readers to the types of analyses needed for those examples. From the creation of a new waterpark to marketing algae products, these case studies provide backgrounds, histories, trend analyses, and data to reveal the companies’ situations and possible solutions. This book is useful for training courses and valuable to university faculty and students as well as business managers, CEOs, and entrepreneurs. Marketing Management: Text and Cases covers essential managerial elements of marketing, including: an overview of marketing in the new millennium, including basic definitions, global marketing, and electronic marketing customer analysissegmentation, market grids, and market estimations competitive analysistypes of competition, gathering intelligence, and marketing audits financial analysisassessing revenue, cost, profitability, and risk for marketing decisions marketing planningboth strategic planning and operational perspectives evaluation and control of marketing activities including sales, cost, and profit
Marketing Management
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Author : Marvin A. Jolson
language : en
Publisher:
Release Date : 1978
Marketing Management written by Marvin A. Jolson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Marketing categories.
Cases In Marketing Management
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Author : Kenneth E. Clow
language : en
Publisher: SAGE
Release Date : 2012
Cases In Marketing Management written by Kenneth E. Clow and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.