Selling To Nasa
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Selling To Nasa
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Author : United States. National Aeronautics and Space Administration
language : en
Publisher:
Release Date : 1971
Selling To Nasa written by United States. National Aeronautics and Space Administration and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1971 with Public contracts categories.
Selling To Nasa
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Author :
language : en
Publisher:
Release Date : 1981
Selling To Nasa written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Government purchasing categories.
Selling To Nasa
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Author : United States. National Aeronautics and Space Administration
language : en
Publisher:
Release Date : 1963
Selling To Nasa written by United States. National Aeronautics and Space Administration and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with Government purchasing categories.
Selling To Nasa
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Author :
language : en
Publisher:
Release Date : 1985
Selling To Nasa written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Government purchasing categories.
Selling To Nasa
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Author :
language : en
Publisher:
Release Date : 1990
Selling To Nasa written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Government purchasing categories.
Selling Outer Space
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Author : James Lee Kauffman
language : en
Publisher: University Alabama Press
Release Date : 1994
Selling Outer Space written by James Lee Kauffman and has been published by University Alabama Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with History categories.
"Kauffman's book sheds light on the origins, uses, strengths, and weaknesses of the prevailing frontier metaphor for manned space exploration". -- American Historical Review
Marketing The Moon
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Author : David Meerman Scott
language : en
Publisher: MIT Press
Release Date : 2014-02-28
Marketing The Moon written by David Meerman Scott and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-28 with Science categories.
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Selling Peace
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Author : Jeffrey Manber
language : en
Publisher: Apogee Books
Release Date : 2009
Selling Peace written by Jeffrey Manber and has been published by Apogee Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Astronautics categories.
For the first time the inside story of Russia's marketing of their space program to the West is chronicled by one who was there. The colourful tales are told, warts and all. How the door to Russia's long hidden space pro-gram was opened during the era of Soviet perestroika, the political struggle on the signing of the first contract between the Russians and NASA, the push to change space station Freedom into a co-operative venture, the willingness of the Russians to use free markets against the wishes of NASA and how the Russian space station Mir became a commercial platform, are all told in a relaxed and engaging style by the author, who is the only American ever to work within the Russian space program. The book chronicles the author's 14 year journey to use Russian assets to strengthen the American space program. Included is the behind-the-scenes of signing Dennis Tito, working with entertainment icons like James Cameron and Mark Burnett and the electrifying ride that was MirCorp. The book discusses the boycott organised by NASA to prevent MirCorp's success and the drama behind the world's only commercial manned expedition that sent two men to the Mirspace station for over two months, with no government funding. It is a tale of strong characters. Readers are given a front-row seat on the decade-long clash between the Russian chief Yuri Semenov and NASA's Dan Goldin, a paradoxical battle that saw the Russians embracing American open markets and NASA clinging to the Cold War model for space exploration.
The Art Of Nasa
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Author : Piers Bizony
language : en
Publisher: Motorbooks International
Release Date : 2023-05-23
The Art Of Nasa written by Piers Bizony and has been published by Motorbooks International this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-23 with Nature categories.
This special collector’s edition of The Art of NASA adds 32 pages of new material, a presentation case, a new cover, a paper model of the Lunar Module, four postcards, and a rolled poster.
Nasa Tech Briefs
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Author :
language : en
Publisher:
Release Date : 1989
Nasa Tech Briefs written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Technology categories.