Service Dominant Logic
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An Introduction To Service Dominant Logic
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Author : Robert F. Lusch
language : en
Publisher: Cambridge University Press
Release Date : 2014-01-30
An Introduction To Service Dominant Logic written by Robert F. Lusch and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-30 with Business & Economics categories.
The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.
The Sage Handbook Of Service Dominant Logic
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Author : Stephen L. Vargo
language : en
Publisher: SAGE
Release Date : 2018-10-08
The Sage Handbook Of Service Dominant Logic written by Stephen L. Vargo and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-08 with Business & Economics categories.
Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a ‘goods/product’ logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social. This timely Handbook brings together chapters written by a stellar cast of expert authors from around the globe, arranged around eleven core themes, to provide a comprehensive overview of key issues, developments, debates and potential future directions for this dynamic field of study: Part 1: Introduction and Background Part 2: Value Cocreation Part 3: Service Exchange Part 4: Service Ecosystems Part 5: Institutions and Institutional Arrangements Part 6: Resources and Resource Integration Part 7: Actors and Practices Part 8: Innovation Part 9: Midrange Theory Part 10: Selected Applications Part 11: Reflections and Prospects This Handbook is an essential reference text for scholars, students, consultants and advanced practitioners across a wide range of business & management practices and academic disciplines.
The Service Dominant Logic Of Marketing
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Author : Robert F. Lusch
language : en
Publisher: Routledge
Release Date : 2014-12-18
The Service Dominant Logic Of Marketing written by Robert F. Lusch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Service Dominant Logic
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Author : Gerardus Blokdyk
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-05-11
Service Dominant Logic written by Gerardus Blokdyk and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-11 with categories.
How will we insure seamless interoperability of Service-dominant logic moving forward? Are there any disadvantages to implementing Service-dominant logic? There might be some that are less obvious? What is our formula for success in Service-dominant logic ? What are the revised rough estimates of the financial savings/opportunity for Service-dominant logic improvements? Will Service-dominant logic deliverables need to be tested and, if so, by whom? This premium Service-dominant logic self-assessment will make you the reliable Service-dominant logic domain assessor by revealing just what you need to know to be fluent and ready for any Service-dominant logic challenge. How do I reduce the effort in the Service-dominant logic work to be done to get problems solved? How can I ensure that plans of action include every Service-dominant logic task and that every Service-dominant logic outcome is in place? How will I save time investigating strategic and tactical options and ensuring Service-dominant logic costs are low? How can I deliver tailored Service-dominant logic advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Service-dominant logic essentials are covered, from every angle: the Service-dominant logic self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Service-dominant logic outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Service-dominant logic practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Service-dominant logic are maximized with professional results. Your purchase includes access details to the Service-dominant logic self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.
Service Dominant Logic
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Author : Melissa Akaka
language : en
Publisher:
Release Date : 2022
Service Dominant Logic written by Melissa Akaka and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Marketing research categories.
Service-dominant (S-D) logic is a way of thinking about how people and societies survive and thrive through the exchange of service. This alternative way of thinking about how value is created in markets extends beyond the exchange of money for goods. S-D logic's emphasis on social aspects and processes of value creation can inform a variety of managerial decisions in areas such as marketing research, innovation, and experience design.
The Routledge Handbook Of Service Research Insights And Ideas
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Author : Eileen Bridges
language : en
Publisher: Routledge
Release Date : 2020-04-02
The Routledge Handbook Of Service Research Insights And Ideas written by Eileen Bridges and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-02 with Business & Economics categories.
The Routledge Handbook of Service Research Insights and Ideas offers authoritative coverage of current scholarship in the expanding discipline of service research. Original chapters from the world’s leading specialists in the discipline explore foundations and innovations in services, highlighting important issues relating to service providers, customers, and service design. The volume goes beyond previous publications by drawing together material from different functional areas, including marketing, human resource management, and service process design and operations. These topics are important in helping readers become knowledgeable about how different functional areas interact to create a successful customer experience. This book is ideal as a first port of call for postgraduate students desiring to get up to speed quickly in the services discipline. It is also a must-read for academics new to services who want to access cutting-edge research.
The Palgrave Handbook Of Servitization
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Author : Marko Kohtamäki
language : en
Publisher: Springer Nature
Release Date : 2021-07-26
The Palgrave Handbook Of Servitization written by Marko Kohtamäki and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-26 with Business & Economics categories.
Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described as servitization, or lately as a digital servitization, is not a simple process. Academic study has revealed that its issues are complex, problematic, contingent, and even paradoxical, involving multiple organizational layers, such as operations, strategic, relational, and even ecosystemic layers. Recent literature studies have called for improved theories in servitization, and even alternative narratives. In this handbook, the chapters take different perspectives towards servitization, digital servitization or Product-Service-Software systems, presenting and debating over concepts such as organizational transformation, change management, strategic management, business models, innovation and product-service operations. The handbook provides an opportunity to develop improved theoretical grounds for servitization, and thus to elaborate and develop the field further. This volume will be of great interest for the servitization community, including scholars, Ph.D. and master students, but also company managers, developers and consultants facilitating company’s servitization efforts.
A New Paradigm In Marketing The Service Dominant Logic Academia S Reactions To The Theory Of Vargo And Lusch
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Author : Christina Weißenfels
language : en
Publisher: diplom.de
Release Date : 2014-04-01
A New Paradigm In Marketing The Service Dominant Logic Academia S Reactions To The Theory Of Vargo And Lusch written by Christina Weißenfels and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-01 with Business & Economics categories.
For virtually all of the 20th century, the paradigm in marketing was founded on early economic thoughts, making goods and exchanges the focal point of economic research and practice. In the 1980s and 1990s, scholars called for a paradigm shift, but did not deliver clear directives on how to move forward. It was not before 2004 when Stephen L. Vargo and Robert F. Lusch published their award-winning article Evolving to a New Dominant Logic for Marketing in the Journal of Marketing, dealing with a potentially new paradigm for marketing. The publication has caused a lot of discussions, crowned by a collection of essays from more than 50 scholars in 2006. This book aims at looking into the reactions and discussions regarding the proposed service-dominant logic in more detail. So far, no comprehensive overview of the existing literature has yet been made. This book will introduce the basic ideas of the service-dominant logic, followed by a detailed state-of-literature. The last part of the book will examine whether the concepts of a service-dominant logic display similarities with concepts of B2B marketing and whether they could successfully be adopted in B2B markets.
Service Dominant Logic Of Marketingtrue Debate And Directions
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Author : Lusch
language : en
Publisher:
Release Date :
Service Dominant Logic Of Marketingtrue Debate And Directions written by Lusch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Service Dominant Logic
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Author : Robert F. Lusch
language : en
Publisher: Cambridge University Press
Release Date : 2014-01-30
Service Dominant Logic written by Robert F. Lusch and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-30 with Business & Economics categories.
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.