Services Marketing Self Portraits
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Services Marketing Self Portraits
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Author : Fisk
language : en
Publisher: Thomson
Release Date : 2000-07
Services Marketing Self Portraits written by Fisk and has been published by Thomson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-07 with categories.
Services Marketing Self Portraits Introspections Reflections And Glimpses From The Experts
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Author : Raymond P. Fisk
language : en
Publisher: Marketing Classics Press
Release Date : 2012-03-15
Services Marketing Self Portraits Introspections Reflections And Glimpses From The Experts written by Raymond P. Fisk and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-15 with Business & Economics categories.
Interactive Services Marketing
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Author : Raymond Fisk
language : en
Publisher: Cengage Learning
Release Date : 2007-08-14
Interactive Services Marketing written by Raymond Fisk and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-14 with Business & Economics categories.
Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Services Marketing
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Author : Raymond P. Fisk
language : en
Publisher: Thomson South-Western
Release Date : 2013-02-12
Services Marketing written by Raymond P. Fisk and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-12 with Service industries categories.
Interactive Services Marketing, 4e, International Edition covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.
Handbook Of Service Marketing Research
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Author : Roland T. Rust
language : en
Publisher: Edward Elgar Publishing
Release Date : 2014-02-28
Handbook Of Service Marketing Research written by Roland T. Rust and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-28 with Business & Economics categories.
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
A Research Agenda For Service Marketing
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Author : Olivier Furrer
language : en
Publisher: Edward Elgar Publishing
Release Date : 2024-02-12
A Research Agenda For Service Marketing written by Olivier Furrer and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-12 with Business & Economics categories.
This ground-breaking Research Agenda provides unique insight into the evolution and development of service marketing. Expert contributors present an in-depth overview of the current state of the field, and critically analyse the diverse range of future directions available to researchers.
The Service Dominant Logic Of Marketing
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Author : Robert F. Lusch
language : en
Publisher: Routledge
Release Date : 2014-12-18
The Service Dominant Logic Of Marketing written by Robert F. Lusch and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Marketing Theory
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Author : Michael J Baker
language : en
Publisher: SAGE
Release Date : 2010-03-18
Marketing Theory written by Michael J Baker and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-18 with Business & Economics categories.
Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
The Sage Handbook Of Service Dominant Logic
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Author : Stephen L. Vargo
language : en
Publisher: SAGE
Release Date : 2018-10-08
The Sage Handbook Of Service Dominant Logic written by Stephen L. Vargo and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-08 with Business & Economics categories.
The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, is an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic.
Business To Business Marketing
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Author : Richard Afriyie Owusu
language : en
Publisher: CRC Press
Release Date : 2021-05-17
Business To Business Marketing written by Richard Afriyie Owusu and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-17 with Business & Economics categories.
Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.