Simultaneous Equation Regression Analysis Of Sales And Advertising
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Simultaneous Equation Regression Analysis Of Sales And Advertising
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Author : Frank Myron Bass
language : en
Publisher:
Release Date : 1968
Simultaneous Equation Regression Analysis Of Sales And Advertising written by Frank Myron Bass and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Advertising categories.
A Simultaneous Equation Regression Study Of The Sales Effects Of Advertising
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Author : Jack Allen Bell
language : en
Publisher:
Release Date : 1972
A Simultaneous Equation Regression Study Of The Sales Effects Of Advertising written by Jack Allen Bell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Advertising categories.
A Simultaneous Equation Regression Study Of Advertising And Sales
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Author : Frank Myron Bass
language : en
Publisher:
Release Date : 1967
A Simultaneous Equation Regression Study Of Advertising And Sales written by Frank Myron Bass and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Sales forecasting categories.
Application Of Regression Models In Marketing Testing Vs Forecasting
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Author : Frank M. Bass
language : en
Publisher: Marketing Classics Press
Release Date : 2011-06-30
Application Of Regression Models In Marketing Testing Vs Forecasting written by Frank M. Bass and has been published by Marketing Classics Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-30 with Business & Economics categories.
Dynamic Models Of Advertising Competition
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Author : Gary M. Erickson
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Dynamic Models Of Advertising Competition written by Gary M. Erickson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Business & Economics categories.
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.
Optimal Advertising Expenditure Implications Of A Simultaneous Equation Regression Analysis
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Author : Leonard J. Parsons
language : en
Publisher:
Release Date : 1969
Optimal Advertising Expenditure Implications Of A Simultaneous Equation Regression Analysis written by Leonard J. Parsons and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Advertising categories.
Handbook Of Marketing Decision Models
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Author : Berend Wierenga
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-09-05
Handbook Of Marketing Decision Models written by Berend Wierenga and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-05 with Business & Economics categories.
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Building Models For Marketing Decisions
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Author : Peter S.H. Leeflang
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-06-29
Building Models For Marketing Decisions written by Peter S.H. Leeflang and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-29 with Business & Economics categories.
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Sales Promotion And Product Differentiation In Two Prescription Drug Markets
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Author : Ronald S. Bond
language : en
Publisher:
Release Date : 1977
Sales Promotion And Product Differentiation In Two Prescription Drug Markets written by Ronald S. Bond and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Drug traffic categories.
Mathematical Models In Marketing
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Author : Ursula H. Funke
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-04-17
Mathematical Models In Marketing written by Ursula H. Funke and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-17 with Mathematics categories.
Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.