Social Media In Marketing Und Marktforschung Nutzer Verstehen Und Als Kunden Gewinnen
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Social Media In Marketing Und Marktforschung Nutzer Verstehen Und Als Kunden Gewinnen
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Author : Alexander Wiedl
language : de
Publisher: Diplomica Verlag
Release Date : 2014-03-06
Social Media In Marketing Und Marktforschung Nutzer Verstehen Und Als Kunden Gewinnen written by Alexander Wiedl and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-06 with Business & Economics categories.
Social Media - was bedeutet das? Und wie lasst es sich fur mein Unternehmen nutzen? Wer bewegt sich auf Plattformen wie Facebook, Twitter, Flickr & Co.? Kann man hier wirklich etwas verkaufen und Geld verdienen? Und wie kann ich meine Marken und Produkte platzieren? Unternehmen sehen sich mit einer neuen Art der Kommunikation konfrontiert: Plotzlich verlangen Kunden mehr Transparenz und eine schnelle Reaktion auf die Fragen, die sie in aller Offentlichkeit stellen. Abstinenz ist fur viele Unternehmen keine Losung, da die Konkurrenz andernfalls das Ruder ubernimmt und den Draht zu den Kunden behalt. In diesem Buch finden Sie Anleitungen und Anregungen wie sie sich im Social Web bewegen, ohne das eigene Image zu gefahrden. Sie lernen die Vielfalt der Social Media-Plattformen kennen und zu verstehen, wie die Nutzer von sozialen Netzwerken agieren. Ein Prufschema erlaubt daruber hinaus die Bewertung der Social Media-Tauglichkeit des firmeneigenen Produkt- und Markenportfolios. Geeignete Marken konnen mit Hilfe des exemplarischen Musterprozesses gezielt im Social Web platziert werden."
Petfluencer Im Social Media Bereich Einsatzm Glichkeiten Von Haustieren Als Influencer Am Beispiel Ausgew Hlter Profile Auf Instagram
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Author : Sarah Glasemann
language : de
Publisher: GRIN Verlag
Release Date : 2022-11-17
Petfluencer Im Social Media Bereich Einsatzm Glichkeiten Von Haustieren Als Influencer Am Beispiel Ausgew Hlter Profile Auf Instagram written by Sarah Glasemann and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-17 with Business & Economics categories.
Masterarbeit aus dem Jahr 2022 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,3, , Sprache: Deutsch, Abstract: Das Ziel dieser Arbeit ist es, die Fragen zu beantworten, was Petfluencer sind, wie sie auftreten und inwiefern sich aus ihrer Ausrichtung ein ökonomisches Potenzial ergibt. Die empirische Untersuchung erfolgte mittels einer Inhaltsanalyse ausgewählter Petfluencer-Profile auf der Plattform Instagram sowie durch Interviews und Befragungen in den drei Probandengruppen Petfluencer, Petfluencer-Agenturen und Unternehmen für Heimtierbedarf. In dieser Arbeit werden die Grundlagen und Definitionen zu Social Media, der Plattform Instagram, Influencern sowie Petfluencern gegeben. Das methodische Vorgehen und die Untersuchungsergebnisse werden dargestellt und im weiteren Verlauf der Arbeit diskutiert sowie zusammengefasst. Die gewonnenen Erkenntnisse liefern Informationen in Hinblick auf die Beschaffenheiten von Petfluencern sowie ihre Einsatzmöglichkeiten im Marketing, insbesondere bei Unternehmen für Heimtierbedarf.
Digital Business Leadership
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Author : Ralf T. Kreutzer
language : en
Publisher: Springer
Release Date : 2018-04-27
Digital Business Leadership written by Ralf T. Kreutzer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-27 with Business & Economics categories.
This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.
Media And Convergence Management
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Author : Sandra Diehl
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-05-24
Media And Convergence Management written by Sandra Diehl and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-24 with Business & Economics categories.
Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.
Social Media Roi
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Author : Olivier Blanchard
language : en
Publisher: Pearson Education
Release Date : 2011-02-22
Social Media Roi written by Olivier Blanchard and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-22 with Business & Economics categories.
Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.
Groundswell Expanded And Revised Edition
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Author : Charlene Li
language : en
Publisher: Harvard Business Press
Release Date : 2011-06-07
Groundswell Expanded And Revised Edition written by Charlene Li and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-07 with Business & Economics categories.
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
Cruise Business Development
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Author : Alexis Papathanassis
language : en
Publisher: Springer
Release Date : 2016-04-20
Cruise Business Development written by Alexis Papathanassis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-20 with Business & Economics categories.
This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector’s environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.
Artificial Intelligence In Marketing
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
The Machine Age Of Customer Insight
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Author : Martin Einhorn
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-03-15
The Machine Age Of Customer Insight written by Martin Einhorn and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-15 with Business & Economics categories.
The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challenges of the transformation process for business and for customer insights more specifically.
Sociomedia
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Author : Edward Barrett
language : en
Publisher: MIT Press
Release Date : 1992
Sociomedia written by Edward Barrett and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Computers categories.
Barrett's opening essay further explores his original and thought-provoking application of social construction theories of knowledge to the development and analysis of multimedia systems. Some of the chapters that follow look at the effectiveness of particular multimedia systems across the curriculum, from medicine, sociology, and management to language learning, writing, literature, and intergenerational studies. Other chapters examine the implied pedagogy within these systems, or the effects of using multimedia and hypermedia in the classroom.
