Socialcorp
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Socialcorp
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Author : Joel Postman
language : en
Publisher: Peachpit Press
Release Date : 2009-01-28
Socialcorp written by Joel Postman and has been published by Peachpit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-28 with Computers categories.
This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.
Socially Responsible Investing For Dummies
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Author : Ann C. Logue
language : en
Publisher: John Wiley & Sons
Release Date : 2009-01-06
Socially Responsible Investing For Dummies written by Ann C. Logue and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-06 with Business & Economics categories.
Generate a good return as well as goodwill with this guide to ethical investments Want to make money while you make a difference in the world? Socially Responsible Investing For Dummies, a 2010 Green Book Festival award winner, is as practical, hands-on guide to smart social investing that shows you how to maximize your profits while remaining true to your values. You get expert advice in targeting an issue you're passionate about, researching potential investments, and putting your socially responsible choices into action. Get started with social investing basics — understand what it is, why it works, and how investors define social responsibility Navigate the socially responsible enterprise — discover the business principles that help ethical organizations thrive Conduct your research — determine whether an investment has financial potential and also serves your personal needs Evaluate your investment choices — from stocks and bonds to mutual funds and ETFs to real estate and high finance, select the best investments and adjust your portfolio over time Get help from the pros — find brokers, financial planners, and mutual fund companies that can help you with your decisions Ensure your success — see how to diversify, monitor your investments, join forces with others, vote your proxies, keep your perspective, and more Keep up with investment trends — discover how to take advantage of new investment products and stay on top of industry changes Recognize truly socially responsible investments — understand how to tell socially responsible investment opportunities from "feel good" opportunities In Socially Responsible Investing For Dummies you will find: A clear introduction to social investing Issues to invest in, from environmental to international The different types of investments How to buy and sell Fiduciary responsibilities for the social investor How to use your investment clout to influence a company's performance Ten social investing traps you must avoid Activist investing success stories
Co Operative Innovations In China And The West
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Author : C. Gijselinckx
language : en
Publisher: Springer
Release Date : 2014-07-16
Co Operative Innovations In China And The West written by C. Gijselinckx and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-16 with Social Science categories.
This book aims to contribute to our understanding of recent changes in Chinese and Western cooperatives. It will provide a variety of audiences with relevant and useful information for further co-operative development, mutual understanding and cooperation.
Social Costs And Public Action In Modern Capitalism
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Author : Wolfram Elsner
language : en
Publisher: Routledge
Release Date : 2007-01-24
Social Costs And Public Action In Modern Capitalism written by Wolfram Elsner and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-24 with Business & Economics categories.
The Social Costs approach to the globalised capitalist market economy has gained new relevance in recent years. The present situation is one of widespread and increasing deterioration of the social, cultural, democratic, and environmental frameworks of advanced capitalist market societies. This deterioration is indicated by the threats of unemployment, precarious working conditions and increasing income/status inequality, uneven geographical developments, and the exploitation and undermining of the institutional fabric of the society. It is aggravated by the rapid extension - at local, national, regional and global scales - of ecological disruption. So the global capitalist market economy is characterised by a great deal of instability and so-called true uncertainty, which largely undermine its coordinating and welfare-enhancing capacity. The view suggested by Karl William Kapp’s seminal evolutionary open-systems approach is that these processes and problems are the outcome of a widening gap between private individualist economic, and societal values or, to use Karl Polanyi’s terms, of the ever increasing disembeddedness of the economy from society and of the subjugation of society to the economy. The key actor in this process is business or, more specifically, it is the increasingly dominant, globalised, deregulated and disembedded hierarchical and power system of business enterprise. Current analyses of the global capitalist market economy are overdue to be undertaken making use of the powerful analytic frame of Karl William Kapp’s open systems economics. ‘Social Costs and Public Action in Modern Capitalism’ examines this approach from a theoretical, conceptual, empirical, policy and case study level.
Social Recruitment In Hrm
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Author : Ginevra Gravili
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-12-05
Social Recruitment In Hrm written by Ginevra Gravili and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-05 with Business & Economics categories.
This book analyzes the role of social recruitment in HRM. The interactivity of new forms of communication represents an opportunity for companies to attract and select the best candidates. This book focuses on how Social Recruiting and Employer Branding strategies can generate a competitive advantage.
Ecmlg2012 Proceedings Of The 8th European Conference On Management Leadership And Governance
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Author : John Politis
language : en
Publisher: Academic Conferences Limited
Release Date : 2012
Ecmlg2012 Proceedings Of The 8th European Conference On Management Leadership And Governance written by John Politis and has been published by Academic Conferences Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Electronic books categories.
Published by Academic Conferences and Publishing International Limited Edited by: Professor John Politis, Neapolis University Pafos, Cyprus. CD version of the proceedings of the 8th European Conference on Management Leadership and Governance - ECMLG 2012 hosted by the Neapolis University on the 8-9 November 2012. 567 pages
Building Inclusive Education In K 12 Classrooms And Higher Education Theories And Principles
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Author : Koreeda, Kiyoji
language : en
Publisher: IGI Global
Release Date : 2023-06-12
Building Inclusive Education In K 12 Classrooms And Higher Education Theories And Principles written by Koreeda, Kiyoji and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-12 with Education categories.
Most people recognize the importance of inclusive education and hope to promote it everywhere at all levels and situations in education. However, the road to realizing this ideal is by no means a smooth one; due to this, further study is required. Building Inclusive Education in K-12 Classrooms and Higher Education: Theories and Principles discusses various inclusive practices in K-12 classrooms and higher education all over the world and presents problems and challenges that educators are struggling to overcome. Covering key topics such as educational technology, global movement, and inclusive education, this major reference work is ideal for administrators, policymakers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.
The Copywriter S Toolkit
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Author : Margo Berman
language : en
Publisher: John Wiley & Sons
Release Date : 2012-07-19
The Copywriter S Toolkit written by Margo Berman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-19 with Social Science categories.
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Organizations And Social Networking Utilizing Social Media To Engage Consumers
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Author : Li, Eldon Y.
language : en
Publisher: IGI Global
Release Date : 2013-05-31
Organizations And Social Networking Utilizing Social Media To Engage Consumers written by Li, Eldon Y. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-31 with Computers categories.
The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Public Relations And The Public Interest
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Author : Jane Johnston
language : en
Publisher: Routledge
Release Date : 2016-02-12
Public Relations And The Public Interest written by Jane Johnston and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-12 with Language Arts & Disciplines categories.
In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.