Sold On Radio
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Sold On Radio
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Author : Jim Cox
language : en
Publisher: McFarland
Release Date : 2008-09-18
Sold On Radio written by Jim Cox and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-18 with Performing Arts categories.
How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.
How To Sell Radio Advertising
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Author :
language : en
Publisher:
Release Date : 1977
How To Sell Radio Advertising written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with categories.
Selling Time
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Author : Dennis E. Brown
language : en
Publisher: Createspace Independent Pub
Release Date : 2009-10
Selling Time written by Dennis E. Brown and has been published by Createspace Independent Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10 with Business & Economics categories.
A step by step guide to selling small and medium market radio advertising. From prospecting for business to follow up after the sale and everything in between. A great guide for the new or seasoned radio account executive.
Keith S Radio Station
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Author : John Allen Hendricks
language : en
Publisher: CRC Press
Release Date : 2014-08-07
Keith S Radio Station written by John Allen Hendricks and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-07 with Language Arts & Disciplines categories.
Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
Radio Advertising How To Sell It Write It
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Author : Sol Robinson
language : en
Publisher:
Release Date : 1974-01-01
Radio Advertising How To Sell It Write It written by Sol Robinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1974-01-01 with Radio advertising categories.
Reports Of The Tax Court Of The United States
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Author : United States. Tax Court
language : en
Publisher:
Release Date : 1954
Reports Of The Tax Court Of The United States written by United States. Tax Court and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1954 with Taxation categories.
Role Of Giant Corporations Automobile Industry 1969
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Author : United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly
language : en
Publisher:
Release Date : 1969
Role Of Giant Corporations Automobile Industry 1969 written by United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Monopoly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Antitrust law categories.
Considers economic concentration within the U.S. automobile industry and its impact on consumers, competition, and technological progress, and its response to Government regulations.
The Creative Led Sell
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Author : Mike Bersin
language : en
Publisher:
Release Date : 2009
The Creative Led Sell written by Mike Bersin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Radio advertising categories.
Presents a definitive summary of the day-to-day skills and techniques of radio advertising. In this book, you can discover how to sell up to five times as much airtime simply by writing the commercials before asking for the order, and see why a radio script is the same shape as a display press ad.
Built To Sell
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Author : John Warrillow
language : en
Publisher: Penguin
Release Date : 2011-04-28
Built To Sell written by John Warrillow and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-28 with Business & Economics categories.
According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specialising in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
Failing Newspaper Act
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Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly
language : en
Publisher:
Release Date : 1967
Failing Newspaper Act written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1967 with Antitrust law categories.
Considers S. 1312, to exempt from the antitrust laws certain combinations and arrangements necessary for the survival of failing newspapers. Includes report "Newspaper Monopolies and the Antitrust Laws, a Study of the Failing Newspaper Act;" by International Typographical Union, 1967 (p. 125-172).