Strategi Komunikasi Pemasaran Dan Penguatan Destinasi Branding Kampung Wisata Tematik Kotamadya Bogor
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Strategi Komunikasi Pemasaran Dan Penguatan Destinasi Branding Kampung Wisata Tematik Kotamadya Bogor
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Author :
language : id
Publisher:
Release Date : 2022
Strategi Komunikasi Pemasaran Dan Penguatan Destinasi Branding Kampung Wisata Tematik Kotamadya Bogor written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.
Marketing Aesthetics
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Author : Bernd Schmitt
language : en
Publisher: Simon and Schuster
Release Date : 1997-08-30
Marketing Aesthetics written by Bernd Schmitt and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-08-30 with Business & Economics categories.
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.
Marketing Public Relations
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Author :
language : en
Publisher: Pearson Education India
Release Date :
Marketing Public Relations written by and has been published by Pearson Education India this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Promotion And Marketing Communications
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Author : Umut Ayman
language : en
Publisher: BoD – Books on Demand
Release Date : 2020-07-08
Promotion And Marketing Communications written by Umut Ayman and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-08 with Business & Economics categories.
This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.
How To Write Special Feature Articles
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Author : Willard Grosvenor Bleyer
language : en
Publisher: BoD – Books on Demand
Release Date : 2019-09-25
How To Write Special Feature Articles written by Willard Grosvenor Bleyer and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-25 with Fiction categories.
Reproduction of the original: How To Write Special Feature Articles by Willard Grosvenor Bleyer
Creativity In Public Relations
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Author : Andy Green
language : en
Publisher: Kogan Page Publishers
Release Date : 2007
Creativity In Public Relations written by Andy Green and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
Smes In Asian Developing Countries
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Author : Tulus Tahi Hamonangan Tambunan
language : en
Publisher: Springer
Release Date : 2009-08-28
Smes In Asian Developing Countries written by Tulus Tahi Hamonangan Tambunan and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-28 with Business & Economics categories.
Analyzing the development of small and medium enterprises (SMEs) in Asian developing countries, the book is based on a survey of key literature and data on SMEs with the focus on; recent development, export performance, main constraints, competitiveness, innovation and technology transfer, and female entrepreneurs.
Agenda 21 For The Travel Tourism Industry
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Author : World Travel & Tourism Council
language : en
Publisher:
Release Date : 1995
Agenda 21 For The Travel Tourism Industry written by World Travel & Tourism Council and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
As the world's largest industry, tourism has the potential to bring about substantial environmental and socio-economic improvements. This document translates Agenda 21 into a programme of action for the industry.
Icebe 2020
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Author : Darmawan Napitupulu
language : en
Publisher: European Alliance for Innovation
Release Date : 2021-04-19
Icebe 2020 written by Darmawan Napitupulu and has been published by European Alliance for Innovation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-19 with Social Science categories.
The Proceeding book presented the International Conference of Economics, Business & Entrepreneurship (ICEBE), which is an international conference hosted by Faculty of Economics & Business Universitas Lampung (FEB-UNILA) in collaboration with Magister Manajemen Teknologi Universitas Multimedia Nusantara. Total 50 full papers presented were carefully reviewed and selected from 85 submissions with the topics not limited to Finance, Accounting, Marketing and Digital Innovation. The ICEBE 2020 Conference was conducted virtually, on 01 October 2020 which had been attended by academics and researchers from various universities worldwide including practitioners with the theme Innovation and Sustainability in the Digital Age.
Mega Urban Regions Of Southeast Asia
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Author : Ira M. Robinson
language : en
Publisher: UBC Press
Release Date : 2011-11-01
Mega Urban Regions Of Southeast Asia written by Ira M. Robinson and has been published by UBC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-01 with Political Science categories.
A distinguishing feature of recent urbanization in the ASEAN countries of Thailand, Malaysia, the Philippines, Singapore, and Indonesia is the outward extension of their mega-cities (Bangkok, Jakarta, Manila, Singapore, and Kuala Lumpur) beyond the metropolitan borders, resulting in the establishment of new towns, industrial estates, and housing projects in previously rural areas. This process has both positive and negative effects. On one side, household incomes and employment opportunities are increasing, but on the other, the growth often causes serious problems in terms of environmental deterioration, conflicting land uses, and inadequate housing and service provisions. Mega Urban Regions of Southeast Asia is the first comprehensive work on the subject of ASEAN mega-urban regions. The contributors review T.G. McGee's original idea of desakota zones, and offer arguments both for and against this concept, making a significant contribution to our understanding of the true face of ASEAN cities. The book brings together authors from around the world and will be of interest to a wide audience, including demographers, urban planners, geographers, sociologists, economists, civil servants and development consultants.