Strategic Informative Advertising
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Strategic Informative Advertising
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Author : Concordia University. Department of Economics
language : en
Publisher:
Release Date : 1993
Strategic Informative Advertising written by Concordia University. Department of Economics and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Advertising categories.
Strategic Informative Advertising In A Tv
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Author : Tore Nilssen
language : en
Publisher:
Release Date : 2000
Strategic Informative Advertising In A Tv written by Tore Nilssen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Strategic Informative Advertising In A Horizontally Differentiated Duopoly
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Author : Levent Çeli̊k (Ph.D.)
language : en
Publisher:
Release Date : 2008
Strategic Informative Advertising In A Horizontally Differentiated Duopoly written by Levent Çeli̊k (Ph.D.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with categories.
Strategic Informative Advertising In A Horizontally Differentiated Duopoly
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Author : Levent Celik
language : en
Publisher:
Release Date : 2009
Strategic Informative Advertising In A Horizontally Differentiated Duopoly written by Levent Celik and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
When firms possess information about their competitors' products, their advertisements may leak extra information. I analyze this within a duopoly television market that lasts for two periods. Each station may advertise its upcoming program by airing a tune-in during the first program. Viewers may alternatively sample a program. I find that each station's equilibrium tune-in decision depends on both upcoming programs - thereby revealing more information than the actual content - when the sampling cost is sufficiently low. Otherwise, tune-in decisions are made independently. It is welfare improving to ban tune-ins in the latter case but not in the former.
Strategic Pricing And Informative Advertising
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Author : Marcel Boyer
language : en
Publisher:
Release Date : 1993
Strategic Pricing And Informative Advertising written by Marcel Boyer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
Strategic Advertising Campaigns
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Author : Don E. Schultz
language : en
Publisher: Contemporary Books
Release Date : 1995
Strategic Advertising Campaigns written by Don E. Schultz and has been published by Contemporary Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.
Strategic Advertising Management
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Author : Larry Percy
language : en
Publisher: Oxford University Press
Release Date : 2016
Strategic Advertising Management written by Larry Percy and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Advertising categories.
The authors deal with advertising from a strategic perspective. They begin with a broad look at what advertising is meant to do and then provide the reader with the keys to developing effective advertising and promotion campaigns.
Cahier 9010 Strategic Pricing And Informative Advertising By M Boyer M Moreaux
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Author : Université de Montréal. Département de sciences économiques
language : en
Publisher:
Release Date : 1990
Cahier 9010 Strategic Pricing And Informative Advertising By M Boyer M Moreaux written by Université de Montréal. Département de sciences économiques and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.
Advertising And Sales Promotion Strategy
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Author : Gerard J. Tellis
language : en
Publisher: Prentice Hall
Release Date : 1997
Advertising And Sales Promotion Strategy written by Gerard J. Tellis and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Strategic Advertising Campaigns
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Author : Don E. Schultz
language : en
Publisher:
Release Date : 1984
Strategic Advertising Campaigns written by Don E. Schultz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.