Studying Visual Communication
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Studying Visual Communication
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Author : Sol Worth
language : en
Publisher: University of Pennsylvania Press
Release Date : 2016-11-11
Studying Visual Communication written by Sol Worth and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-11 with Language Arts & Disciplines categories.
"Worth had courage and originality enough not to take pictures for granted, but thought and struggled with some of the most difficult problems that cinematographers (and researchers in visual media) are faced with."—Edward T. Hall One of the central figures in the development of the study of visual communication, Sol Worth (1922-1977) was a filmmaker and painter before he turned to academic pursuits. He began with the question of how film could be understood and studied as a medium of communication and from there he moved on to the larger and more profound questions about the nature of visual media in general and the role that visual images play in shaping and constructing reality. Worth's pioneering work with Navajo filmmakers broadened our understanding of visual perception and communication even as it presented anthropologists with a means to achieve one of their most cherished goals: somehow to see the world through the eyes of their informants. The papers in this volume trace the development of Worth's thinking and research as he outlined the problems and issues that must be faced in the study of visual communication. He went further than anyone else in setting the intellectual agenda for the field, drawing upon such diverse disciplines as anthropology, sociology, psychology, linguistics, and semiotics. His broader interests are reflected in several papers that apply to problems and concerns of a more practical nature. Among them is Worth's innovative paper on the use of film in education. Worth's contributions to the serious task of understanding the role and potential of visual media and visual communication extend far beyond the intellectual realms of theory and speculation. Indeed, they speak clearly to issues facing all of us in a world that is so much shaped by visual communication.
Essentials Of Visual Communication
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Author : Bo Bergström
language : en
Publisher: Laurence King
Release Date : 2008
Essentials Of Visual Communication written by Bo Bergström and has been published by Laurence King this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Art categories.
Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.
Visual Communication
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Author : Rick Williams
language : en
Publisher: Routledge
Release Date : 2009-03-04
Visual Communication written by Rick Williams and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-04 with Language Arts & Disciplines categories.
A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today’s visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities in which they live. Visual Communication focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid theoretical overview of the most advanced thinking and research about visual communication, teaching readers how to apply theory to enhance their understanding of and work with images. This book is intended for students in visual literacy and communication courses. It can also be used in photojournalism courses and other coursework with a visual component. Individuals interested in mass media studies will likewise find the book to be a worthwhile read.
Handbook Of Visual Communication
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Author : Kenneth L. Smith
language : en
Publisher: Routledge
Release Date : 2004-12-13
Handbook Of Visual Communication written by Kenneth L. Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-13 with Art categories.
This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
Visual Culture Experiences In Visual Culture
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Author : Joanne Morra
language : en
Publisher: Taylor & Francis
Release Date : 2006
Visual Culture Experiences In Visual Culture written by Joanne Morra and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Art and society categories.
These texts represent both the formation of visual culture, and the ways in which it has transformed, and continues to transform, our understanding and experience of the world as a visual domain.
Design For Communication
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Author : Elizabeth Resnick
language : en
Publisher: John Wiley & Sons
Release Date : 2003-06-10
Design For Communication written by Elizabeth Resnick and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-10 with Design categories.
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.
Visual Communication For Social Work Practice
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Author : Sonia M. Tascón
language : en
Publisher:
Release Date : 2019
Visual Communication For Social Work Practice written by Sonia M. Tascón and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Communication in social work categories.
This book brings together discussions on visual culture that pertain to the power relations of embodied images, but also the possibilities they open up, and how these impact on, and hold out new promises for, social work professional practice, scholarship, and social activism.
Visual Communication And Culture
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Author : Jonathan Finn
language : en
Publisher: OUP Canada
Release Date : 2011-12-08
Visual Communication And Culture written by Jonathan Finn and has been published by OUP Canada this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12-08 with Language Arts & Disciplines categories.
Visual Communication and Culture: Images in Action uses a unique case-study approach to encourage undergraduate students at the second- and third-year level to critically examine the production and interpretation of images in their personal lives and across a range of disciplines and perspectives. Accompanied by nine student-friendly introductions, the twenty-five articles in this collection assist students in becoming visually literate consumers of images, with an understanding of how culture influences practices of image-making and vice versa.
Studies In Visual Communication
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Author :
language : en
Publisher:
Release Date : 1985
Studies In Visual Communication written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1985 with Anthropology categories.
Study Designs Year 11 And 12 Units 1 4
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Author : Victorian Government - Victorian Curriculum & Assessment Authority
language : en
Publisher:
Release Date : 1999
Study Designs Year 11 And 12 Units 1 4 written by Victorian Government - Victorian Curriculum & Assessment Authority and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Graphic arts categories.